Marketing Genius by Peter Fisk

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4 comments

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  • + puneetjaggi Puneet Jaggi 2 years ago
    Nicely done indeed! Great content!
  • + MobiusView Mobius View 2 years ago
    Great content with very good cases. Especially like the use of bar charts to show milestones in the cases
  • + jayparkhe Bangalore 2 years ago
    Great presentation by a genius.
  • + lglsi lglsi 2 years ago
    Excellent summmation
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Marketing Genius by Peter Fisk - Presentation Transcript

  1. Embed value-based marketing as a core business practice in Royal Mail, including the leadership and culture, processes and capabilities.
  2. Marketing matters more than ever Markets are incredibly complex and competitive • Competitive intensity has tripled in most markets • Typical segmentation models now have 400 clusters • Product lifecyles have reduced by 70% over last decade Customers are much more powerful than ever • Consumers now receive 1500 messages per day • 54% of consumers have registered for “do not call” • Purchase decisions are typically made in 2.6 seconds Shareholders demand higher, faster returns • Intangible assets make up 78% of the Fortune 500’s value • 60% of brand investment impacts future years • 21% of CEOs are marketers delivering 5% better TSR © Peter Fisk 2005

+ Peter FiskPeter Fisk, 2 years ago

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"Marketing Genius" is the bestselling book in 28 la more

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