live marketingPeter FiskNew ideas from the worldof experiential marketing   theGeniusWorks.com                            ...
Customers   BRANDS  PRODUCTS    PRICE PROMOTION   PLACERELATIONSHIPS                theGeniusWorks.com
Customers      Participants   BRANDS          Ideas  PRODUCTS       ENABLERS    PRICE         Context PROMOTION      Engag...
What is your insight?                        theGeniusWorks.com
Being humanWhat is your insight?                        theGeniusWorks.com
Innocent
5 for 5 cafe
Fruit stock
A bottle of
Pot Noodle
Umpqua
AVIVA
AVIVA
What is your insight?                        Taking part                              theGeniusWorks.com
Obama
Future store   theGeniusWorks.com
NYC streets
Krispy kreme
Kitkat japan
Get free gas
Caring peopleWhat is your insight?                        theGeniusWorks.com
Pepsico garden
Give me tap
Corona beer
Corona Hotel
London bikes
London Roads
What is your insight?On the edge                        theGeniusWorks.com
Dine in the Sky
CK jeans
SMINT
DESIGUAL
DESIGUAL
Lianoning Xinglong
What is your insight?Caring people                        theGeniusWorks.com
(RED)
TIDE
LEMON AID
Project 7
VAI VAI
What is your insight?Brand space                           theGeniusWorks.com
Top shop NYC
Clube Amostra gratis                   theGeniusWorks.com
A+FITCH
A+FITCH
NOKIA
HEATHROW
HEATHROW
Harley Davidson
HARIMAYA
Cadbury cocoa shop
Adidas
What is your insight?   FAN CLUBS                             theGeniusWorks.com
S-TWEETS
F-FANSITES
F-FANSITES
Starbucks
Starbucks
What is your insight? HAVING FUN                           theGeniusWorks.com
BMW MINI
DRENCH   theGeniusWorks.com
DRENCH
UNILEVER
POP TARTS
POP WORLD
POP TARTS
ENABLING LIFEWhat is your insight?                        theGeniusWorks.com
Cocktail box
COCKTAIL BOX
Dining with Dogs
NIKE +    theGeniusWorks.com
... Nike helps people run
NIKE +
NIKE +
NIKE +
NIKE +    theGeniusWorks.com
What is your insight?                        theGeniusWorks.com
1: Game changing    2: Engaging people3: Creative ideas   4: Live marketing
Creative ideas
Creative ideas
Nestle concepts
Here’s to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see ...
LIVE Marketing 2011. New ideas for experiential and guerilla marketing
LIVE Marketing 2011. New ideas for experiential and guerilla marketing
LIVE Marketing 2011. New ideas for experiential and guerilla marketing
LIVE Marketing 2011. New ideas for experiential and guerilla marketing
LIVE Marketing 2011. New ideas for experiential and guerilla marketing
LIVE Marketing 2011. New ideas for experiential and guerilla marketing
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LIVE Marketing 2011. New ideas for experiential and guerilla marketing

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Summary of some of the best experiential and guerilla marketing ideas around the world, from Peter Fisk with Boogy, the live marketing company.

Published in: Business, Education

LIVE Marketing 2011. New ideas for experiential and guerilla marketing

  1. 1. live marketingPeter FiskNew ideas from the worldof experiential marketing theGeniusWorks.com 1
  2. 2. Customers BRANDS PRODUCTS PRICE PROMOTION PLACERELATIONSHIPS theGeniusWorks.com
  3. 3. Customers Participants BRANDS Ideas PRODUCTS ENABLERS PRICE Context PROMOTION Engagement PLACE PARTNERSRELATIONSHIPS COMMUNITIES theGeniusWorks.com
  4. 4. What is your insight? theGeniusWorks.com
  5. 5. Being humanWhat is your insight? theGeniusWorks.com
  6. 6. Innocent
  7. 7. 5 for 5 cafe
  8. 8. Fruit stock
  9. 9. A bottle of
  10. 10. Pot Noodle
  11. 11. Umpqua
  12. 12. AVIVA
  13. 13. AVIVA
  14. 14. What is your insight? Taking part theGeniusWorks.com
  15. 15. Obama
  16. 16. Future store theGeniusWorks.com
  17. 17. NYC streets
  18. 18. Krispy kreme
  19. 19. Kitkat japan
  20. 20. Get free gas
  21. 21. Caring peopleWhat is your insight? theGeniusWorks.com
  22. 22. Pepsico garden
  23. 23. Give me tap
  24. 24. Corona beer
  25. 25. Corona Hotel
  26. 26. London bikes
  27. 27. London Roads
  28. 28. What is your insight?On the edge theGeniusWorks.com
  29. 29. Dine in the Sky
  30. 30. CK jeans
  31. 31. SMINT
  32. 32. DESIGUAL
  33. 33. DESIGUAL
  34. 34. Lianoning Xinglong
  35. 35. What is your insight?Caring people theGeniusWorks.com
  36. 36. (RED)
  37. 37. TIDE
  38. 38. LEMON AID
  39. 39. Project 7
  40. 40. VAI VAI
  41. 41. What is your insight?Brand space theGeniusWorks.com
  42. 42. Top shop NYC
  43. 43. Clube Amostra gratis theGeniusWorks.com
  44. 44. A+FITCH
  45. 45. A+FITCH
  46. 46. NOKIA
  47. 47. HEATHROW
  48. 48. HEATHROW
  49. 49. Harley Davidson
  50. 50. HARIMAYA
  51. 51. Cadbury cocoa shop
  52. 52. Adidas
  53. 53. What is your insight? FAN CLUBS theGeniusWorks.com
  54. 54. S-TWEETS
  55. 55. F-FANSITES
  56. 56. F-FANSITES
  57. 57. Starbucks
  58. 58. Starbucks
  59. 59. What is your insight? HAVING FUN theGeniusWorks.com
  60. 60. BMW MINI
  61. 61. DRENCH theGeniusWorks.com
  62. 62. DRENCH
  63. 63. UNILEVER
  64. 64. POP TARTS
  65. 65. POP WORLD
  66. 66. POP TARTS
  67. 67. ENABLING LIFEWhat is your insight? theGeniusWorks.com
  68. 68. Cocktail box
  69. 69. COCKTAIL BOX
  70. 70. Dining with Dogs
  71. 71. NIKE + theGeniusWorks.com
  72. 72. ... Nike helps people run
  73. 73. NIKE +
  74. 74. NIKE +
  75. 75. NIKE +
  76. 76. NIKE + theGeniusWorks.com
  77. 77. What is your insight? theGeniusWorks.com
  78. 78. 1: Game changing 2: Engaging people3: Creative ideas 4: Live marketing
  79. 79. Creative ideas
  80. 80. Creative ideas
  81. 81. Nestle concepts
  82. 82. Here’s to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see things differently.Theyre not fond of rules.And they have no respect for the status quo. They invent. They imagine. They heal. They explore. They create. They inspire.You can praise them, disagree with them, They push the human race forward.quote them, disbelieve them,glorify or vilify them. Maybe they have to be crazy. How else can you stare at an empty canvasAbout the only thing you cant do is and see a work of art?ignore them.Because they change things. Or sit in silence and hear a song thats never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
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