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Intelligent Business Strategy
 

Intelligent Business Strategy

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What does it take to build a better business strategy, to accelerate profitable growth in a fast changing world? Peter Fisk explains how in a range of keynotes, workshops and consulting support.

What does it take to build a better business strategy, to accelerate profitable growth in a fast changing world? Peter Fisk explains how in a range of keynotes, workshops and consulting support.

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    Intelligent Business Strategy Intelligent Business Strategy Presentation Transcript

    • Peter Fisk peterfisk@peterfisk.com www.theGeniusWorks.com
    • Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 © Peter Fisk 2013
    • 21C economic shift The biggest power Shift in history
    • guiyang circle Guiyang China 106.6° E, 26.6° N 4100km radius Most of the world Lives here …
    • Tectonic power shifts
    • Tectonic power shifts
    • Tectonic power shifts
    • The 99 cent business model
    • The $99 business model
    • A new business world
    • We live in a time of ‘awesomeness’
    • be the speedboat not the supertanker
    • Think different
    • Who Why How
    • Who Why How Future Making sense of change Focused Finding the profitable spaces Faster Riding the growth waves
    • Market growth Profitpotential Market Mapping
    • Who Why How Future Making sense of change Focused Finding the profitable spaces Faster Riding the growth waves Context Being relevant to customers Creative Solving the big problems Competitive Standing out in crowded markets
    • Product Partner Consumer Context Framing
    • Who Why How Future Making sense of change Focused Finding the profitable spaces Faster Riding the growth waves Context Being relevant to customers Creative Solving the big problems Competitive Standing out in crowded markets Experiences Enabling customers to do more Ecosystems Collaborating with partners Effective Optimising the business model
    • Network Amplifying
    • Who Why How Finding new travel growth in emerging markets of Asia Focusing on key routes, high seat factors Premium experience at low prices Virtual operation with lowest sector costs $2bn with 5000 people
    • Who Why How Future Making sense of change Focused Finding the profitable spaces Faster Riding the growth waves Context Being relevant to customers Creative Solving the big problems Competitive Standing out in crowded markets Experiences Enabling customers to do more Ecosystems Collaborating with partners Effective Optimising the business model
    • Who Why How Starting with focus on books with clear disruption Focusing on customers, personalised experience Shift to 12 hour grocery transforms expectations Focus on slow growth, long terms success with partners $160bn with 120000 people
    • Who Why How Future Making sense of change Focused Finding the profitable spaces Faster Riding the growth waves Context Being relevant to customers Creative Solving the big problems Competitive Standing out in crowded markets Experiences Enabling customers to do more Ecosystems Collaborating with partners Effective Optimising the business model
    • Who Why How Focusing on semiconductor design for small devices Licensed business model, fast and agile Working with industry-wide ecosystem of partners 95% of smartphones, Intel is nowhere $0.7bn with 2000 people
    • Who Why How Future Making sense of change Focused Finding the profitable spaces Faster Riding the growth waves Context Being relevant to customers Creative Solving the big problems Competitive Standing out in crowded markets Experiences Enabling customers to do more Ecosystems Collaborating with partners Effective Optimising the business model
    • Who Why How Instant messaging disrupts old structure of telecom model 400 million users mainly 15-25 year olds Fast and instant, no advertising, ongoing and addictive $1-2 subscription for app download $19bn sale to Facebook with 55 people in 5 years
    • Engaging Enriching Enabling Curated content Contagious communities Collaborative experiences Inspiring Leaders
    • From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over the last 12 months I have completed a huge research project to find the 120 companies, large and small, from every continent, who are changing our world … and how they do it. “Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns. Why be 10% better, when you could be 10 times better? Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world. Ultimately they want to create a better world. “Gamechangers. Are you ready to change the world?” will be published in 2014, and is also a portfolio of inspiring, practical workshops described in this document … For more information explore www.Gamechangers.pro
    • Half day workshop Exploring a new world of business, what the best companies do, and how they win. One day workshop Making sense of change, learning from the world’s most innovative businesses and brands. Two days workshop Rethinking how to win … from market spaces to innovative strategies, brand storytelling to social experiences Three days workshop Ensuring your top team is fit and focused on the future, exploring the changing world, and how to win Four days workshop Finding new markets in a fast changing world, then developing innovative strategies to find your space, change the game. 4 days, 4 weeks, 4 days Leadership development with strategic development, where your future leaders transform your business.
    • 0930 - 1100 ... Gamechangers: Are you ready to change the world? The next generation of business shaking up our world Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity … • Flying cars and the Guiyang Circle, Moore’s Law and plastic brains • Exploring new markets, exponential trends, deeper insights and the best opportunities • Incremental improvements are not enough, nobody wants to be average • Think bigger and smarter, disruptive and transforming, be 10x better not 10%. • So how can you build brands, engage people and drive growth in this new world 10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market • Audacious … Google<X> solving big problems … and 23andMe one changing lives • Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things • Collaborative … Virgin Galactic making impossible possible … and Threadless with you • Enabling … Nike+ redefining its business … and Safaricom stretching across sectors • Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen. 1130 - 1330 ... Innovative strategies for brands and markets … How to change your game, don’t just play the game! 5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage customers, deliver experiences, and achieve success: • Brands … How to build brands around customers, aspirations and communities. • Innovation … How to design a better business model with partners and collaboration. • Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical). • Experiences … How to deliver incredible service that enables people to achieve more. • Movements … How to build loyalty between people, communities with branded purpose. Getting started: How can you be a Gamechanger too? • Where to start, what is different, how to out-think your competitors … • Local, innovative, shaking it up. Who are the “gamechangers” of your market? • Questions and answers. How to find more. Your personal toolkit to take away. • Inspirational words from the gamechangers … Be bold, be brave, be brilliant. Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by organisers) with ideas, templates, and links to further information. A range of articles, practical tools and case studies are also available electronically© Peter Fisk 2014 Gamechangers.pro
    • 0930 - 1100 ... Kaleidoscope world … making sense of fast changing markets. We live in an ideas economy, an era of “awesomeness”, of incredible change and opportunity • Flying cars and the Guiyang Circle, Moore’s Law and plastic brains • Exploring new markets, exponential trends, deeper insights and the best opportunities • Incremental improvements are not enough, nobody wants to be average • Think bigger and smarter, disruptive and transforming, be 10x better not 10%. • So how can you build brands, engage people and drive growth in this new world? 1130 - 1300 ... Gamechangers … learning from the next generation of business. The new market leaders are speedboats not supertankers, shaking up every market: • Audacious … Bolder ideas from Google<X> … plus 23andMe, Syntegra and Tesla • Intelligent … Enhancing like Moven, … plus Fidor Bank, Scanadu and Second Sight • Collaborative … Connecting like Virgin Galactic … plus Airbnb, Lego, and Threadless • Enabling … Doing more like Nike+ … plus Epocates, Disney MyMagic and Safaricom • Networked … Amplifying like 3DHubs … plus Alibaba, Li and Fung and TenCent QQ 1400 - 1530 ... Innovative strategies … change the game, don’t just play the game! Finding your space in crowded markets, from the future back and now forward: • Brands … How to build brands around customers, aspirations and communities. • Innovation … How to design a better business model with partners and collaboration. • Communication … How to create resonance by being social, local, mobile and topical. • Experiences … How to deliver incredible service that enables people to achieve more. • Movements … How to build loyalty between people, communities with branded purpose. 1600 - 1730 ... Are you ready to change the world? … making it happen, leading the change. Getting started by summarising your personal inspiration and one-page action plan. • Who are the “gamechangers” of your market? Voting for the best local Gamechangers. • Developing a practical one-page “horizons” action plan, starting today, with your team. • Finding your space … your purpose, focus, and the role models to inspire you. • Questions and answers. How to find more. Your personal toolkit to take away. • Inspirational words from the gamechangers … Be bold, be brave, be brilliant. © Peter Fisk 2014 Gamechangers.pro
    • 0930 – 1100 Think … Change your future How to out-think the competition • Ideas Possibilities limited only by imagination • Audacious Developing ideas with attitude • Foresight Thinking from the future back • Ambitious Finding your inspiring purpose • Rethink See things differently, think different things 1130 – 1300 Explore … Change your market How to find the best new opportunities. • Eastwards Qatar to Jakarta, Arabian sun and Asian tigers • Southwards Rio to Nairobi, Latin passion and mobile Africa • Tribal Bernabau to Kalijan, people like people • 18 and 80 Digital youth and affluent boomers • XX and XY Athena women and metro men 1400 – 1530 Disrupt … Change your strategy How to shape markets in your own vision • Space Creating your own space in the world • Disrupt Redefining the possibilities • Vision Imagining a better future for business • Choices Developing a winning strategy • Pivot Moving from mediocrity to magic 1600 – 1730 Inspire … Change your brand How to build brands that enrich people’s lives • Purposeful Brands that make life better • Core Finding what you really do for people • Enabling Helping people to achieve more • Platforms Engaging people in bigger ideas • Propositions Making brands personal and relevant 0930 – 1100 Create … Change your business How to design a better business model • Innovate Creativity, design, and making ideas happen • Models Innovating the business model • Together Crowds and collaboration • Frugal Create it cheaper, easier, faster • Simple Simplicity, focus and experiences 1130 – 1300 Resonate … Change your story How to engage people at the right moment • In context It’s about my world not yours • In time Real-time marketing, fast and topical • Moments The four resonance points • Content Creating content that is liquid and linked • Storytelling Turning ideas into contagious stories 1400 – 1530 Enable … Change your experience How to create a more valued customer experience • Experience What really happens, before and beyond sales • Enriching Educating, entertaining, enabling more • Doubleloop Delivering retention, loyalty and advocacy • Collaborate Participating to personalise and make it mine • Intelligent Harnessing the potential of big data 1600 – 1730 Mobilise … Change your relationship How to achieve more with people together • Social Power and passion of people when connected • Giving Collaborating and co-creating • Sharing Renting, sharing and recommending • Loyalty Trust, advocacy, loyal to each other • Movements Activating a community with passion © Peter Fisk 2014 Gamechangers.pro
    • Re-think your direction, re-focus your priorities, re-energise your leaders, your strategy and business. 1. Futureworld. How has your world changed? What are the new customer priorities? Who are the new thinkers and innovators? Where are the best opportunities? 2. Gamechange. How can you shape your markets, change the game? What does it mean for your business direction and structures? How could you work smarter, do more, better? 3. Betterplace. Where should you innovate to grow? How should you invest your capital, and reduce costs? What are the imperatives for change, and what difference will it make? Do you have the most effective business model? Are you out-thinking your competitors? What can you learn from Alibaba or Li and Fung? Are you reshaping markets like Apple or Virgin, Zappos and Zynga? Can you innovate like Samsung and Tata? What will you be famous for in 2020? Why will customers choose your brand? Why will shareholders invest in your business? How will you make the world a better place? And above all ... is your business vision and strategy still relevant in these fast and dynamic markets? Is your business fit and focused for the future? … ready to shape, compete and win in the new business world? “Futureproof" your business, bringing together your top team for three inspiring days. Challenging and provocative, stretching and enlightened … © Peter Fisk 2014 Gamechangers.pro
    • © Peter Fisk 2014 Gamechangers.pro
    • Developing leaders for a new business world • What if you were the leader of your business? • How would you use your assets to win in the new world? • Why are you the best leader of your business future? Leadership development should coexist with strategic reinvention, creating a relevant context for the challenges ahead. © Peter Fisk 2014 Gamechangers.pro
    • Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers, and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and DSM, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks. Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com Project: www.Gamechangers.pro PETER FISK … expert in strategy and futures, innovation and marketing
    • +genius PeterFisk@PeterFisk.com theGeniusWorks.com @GeniusWorks