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Genius Marketing 1/4 : WORLDCHANGING

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Part 1 of Peter Fisk's masterclass at LBFME in Dubai on 24 May 2011

Part 1 of Peter Fisk's masterclass at LBFME in Dubai on 24 May 2011

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  • 1. Genius Marketing The 21st Century Toolkit Peter Fisk Dubai, May 2011genius works
  • 2. World changing Game changing Seeing things differently Thinking different things The 21st Century Toolkit Bold, brave and brilliantgenius works
  • 3. World changing Game changinggenius works
  • 4. Gagagenius works
  • 5. genius Touch works
  • 6. Provokegenius theGeniusWorks.com works
  • 7. Bilbaogenius theGeniusWorks.com works
  • 8. genius works Unusual
  • 9. Surprisegenius theGeniusWorks.com works
  • 10. Impactgenius theGeniusWorks.com works
  • 11. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things. theGeniusWorks.comgenius works
  • 12. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GE born in a 1929 recession 1876 theGeniusWorks.comgenius works
  • 13. genius works
  • 14. West Eastgenius theGeniusWorks.com works
  • 15. West East Big Small Business Consumer Mass Niche Volume Valuegenius theGeniusWorks.com works
  • 16. VUCA WORLDgenius works
  • 17. Volatile Uncertain Complex Ambiguousgenius works
  • 18. Vibrant UnREAL Crazy Astoundinggenius works
  • 19. Game Changinggenius works
  • 20. Game Changinggenius works
  • 21. GAME CHANGINGgenius works
  • 22. GAME CHANGINGgenius works
  • 23. GAME CHANGINGgenius works
  • 24. GAME CHANGINGgenius works
  • 25. GAME CHANGINGgenius works
  • 26. GAME CHANGINGgenius works
  • 27. GAME CHANGINGgenius works
  • 28. IDEAS WORLDgenius works
  • 29. More Humangenius works
  • 30. More INSPIRINGgenius works
  • 31. genius works Source: Marketing Genius
  • 32. More EXPERIENTIALgenius works
  • 33. More AESTHETICgenius works
  • 34. More PERSONALgenius works
  • 35. genius works
  • 36. OPPORTUNITY WORLDgenius works
  • 37. E7 Nationsgenius works
  • 38. E7 Nations Citiesgenius works
  • 39. E7 Nations Water Citiesgenius works
  • 40. ARAVIND EYECAREgenius works
  • 41. PATIENTS LIKE USgenius works
  • 42. TESLA MOTORSgenius works
  • 43. BETTER PLACEgenius works
  • 44. ZIPCARSgenius works
  • 45. CHANGING WORLD CHANGING marketinggenius works
  • 46. FROM PUSH ...
  • 47. ... To pull
  • 48. RATAN TATA DAVE STEWART Dave Stewart Shigeru MiyamotoAndrea Jung John Maeda Steffi GERMANOTTA Lady GagaReid Hoffman Jack Ma Sergio Marchionne
  • 49. FROM us ...
  • 50. ... To them
  • 51. Customers BRANDS PRODUCTS PRICE PROMOTION PLACERELATIONSHIPS theGeniusWorks.com
  • 52. Customers Participants BRANDS Ideas PRODUCTS ENABLERS PRICE Context PROMOTION Engagement PLACE PARTNERSRELATIONSHIPS COMMUNITIES theGeniusWorks.com
  • 53. New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Twitter @geniusworks Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk inno.lab… the accelerated innovation process, to stretch your thinking, focus your action, and inspire your peoplegenius works