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Genius Marketing               The 21st Century Toolkit                            Peter Fisk                            D...
World changing                Game changing                                 Seeing things differently                     ...
World changing           Game changinggenius   works
Gagagenius   works
genius           Touch   works
Provokegenius        theGeniusWorks.com   works
Bilbaogenius       theGeniusWorks.com   works
genius   works           Unusual
Surprisegenius       theGeniusWorks.com   works
Impactgenius        theGeniusWorks.com   works
Here’s to tHe crazy ones ...  “Times of turbulence are the mostThe misfits. The rebels.The troublemakers.  exciting times ...
iPod                                                         born in a                                                    ...
genius   works
West   Eastgenius            theGeniusWorks.com   works
West     East           Big     Small    Business      Consumer           Mass    Niche      Volume       Valuegenius     ...
VUCA WORLDgenius   works
Volatile       Uncertain           Complex       Ambiguousgenius   works
Vibrant           UnREAL           Crazy           Astoundinggenius   works
Game Changinggenius   works
Game Changinggenius   works
GAME CHANGINGgenius   works
GAME CHANGINGgenius   works
GAME CHANGINGgenius   works
GAME CHANGINGgenius   works
GAME CHANGINGgenius   works
GAME CHANGINGgenius   works
GAME CHANGINGgenius   works
IDEAS WORLDgenius   works
More Humangenius   works
More INSPIRINGgenius   works
genius   works           Source: Marketing Genius
More EXPERIENTIALgenius   works
More AESTHETICgenius   works
More PERSONALgenius   works
genius   works
OPPORTUNITY WORLDgenius   works
E7 Nationsgenius   works
E7 Nations                 Citiesgenius   works
E7 Nations                          Water                 Citiesgenius   works
ARAVIND EYECAREgenius   works
PATIENTS LIKE USgenius   works
TESLA MOTORSgenius   works
BETTER PLACEgenius   works
ZIPCARSgenius   works
CHANGING WORLD           CHANGING marketinggenius   works
FROM PUSH ...
... To pull
RATAN TATA     DAVE STEWART                Dave Stewart   Shigeru MiyamotoAndrea Jung     John Maeda     Steffi GERMANOTTA...
FROM us ...
... To them
Customers   BRANDS  PRODUCTS    PRICE PROMOTION   PLACERELATIONSHIPS                theGeniusWorks.com
Customers      Participants   BRANDS          Ideas  PRODUCTS       ENABLERS    PRICE         Context PROMOTION      Engag...
New ideas, downloads, blog and videos  www.theGeniusWorks.com  Email peterfisk@peterfisk.com  Twitter @geniusworks        ...
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Genius Marketing 1/4 : WORLDCHANGING

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Part 1 of Peter Fisk's masterclass at LBFME in Dubai on 24 May 2011

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Transcript of "Genius Marketing 1/4 : WORLDCHANGING"

  1. 1. Genius Marketing The 21st Century Toolkit Peter Fisk Dubai, May 2011genius works
  2. 2. World changing Game changing Seeing things differently Thinking different things The 21st Century Toolkit Bold, brave and brilliantgenius works
  3. 3. World changing Game changinggenius works
  4. 4. Gagagenius works
  5. 5. genius Touch works
  6. 6. Provokegenius theGeniusWorks.com works
  7. 7. Bilbaogenius theGeniusWorks.com works
  8. 8. genius works Unusual
  9. 9. Surprisegenius theGeniusWorks.com works
  10. 10. Impactgenius theGeniusWorks.com works
  11. 11. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things. theGeniusWorks.comgenius works
  12. 12. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GE born in a 1929 recession 1876 theGeniusWorks.comgenius works
  13. 13. genius works
  14. 14. West Eastgenius theGeniusWorks.com works
  15. 15. West East Big Small Business Consumer Mass Niche Volume Valuegenius theGeniusWorks.com works
  16. 16. VUCA WORLDgenius works
  17. 17. Volatile Uncertain Complex Ambiguousgenius works
  18. 18. Vibrant UnREAL Crazy Astoundinggenius works
  19. 19. Game Changinggenius works
  20. 20. Game Changinggenius works
  21. 21. GAME CHANGINGgenius works
  22. 22. GAME CHANGINGgenius works
  23. 23. GAME CHANGINGgenius works
  24. 24. GAME CHANGINGgenius works
  25. 25. GAME CHANGINGgenius works
  26. 26. GAME CHANGINGgenius works
  27. 27. GAME CHANGINGgenius works
  28. 28. IDEAS WORLDgenius works
  29. 29. More Humangenius works
  30. 30. More INSPIRINGgenius works
  31. 31. genius works Source: Marketing Genius
  32. 32. More EXPERIENTIALgenius works
  33. 33. More AESTHETICgenius works
  34. 34. More PERSONALgenius works
  35. 35. genius works
  36. 36. OPPORTUNITY WORLDgenius works
  37. 37. E7 Nationsgenius works
  38. 38. E7 Nations Citiesgenius works
  39. 39. E7 Nations Water Citiesgenius works
  40. 40. ARAVIND EYECAREgenius works
  41. 41. PATIENTS LIKE USgenius works
  42. 42. TESLA MOTORSgenius works
  43. 43. BETTER PLACEgenius works
  44. 44. ZIPCARSgenius works
  45. 45. CHANGING WORLD CHANGING marketinggenius works
  46. 46. FROM PUSH ...
  47. 47. ... To pull
  48. 48. RATAN TATA DAVE STEWART Dave Stewart Shigeru MiyamotoAndrea Jung John Maeda Steffi GERMANOTTA Lady GagaReid Hoffman Jack Ma Sergio Marchionne
  49. 49. FROM us ...
  50. 50. ... To them
  51. 51. Customers BRANDS PRODUCTS PRICE PROMOTION PLACERELATIONSHIPS theGeniusWorks.com
  52. 52. Customers Participants BRANDS Ideas PRODUCTS ENABLERS PRICE Context PROMOTION Engagement PLACE PARTNERSRELATIONSHIPS COMMUNITIES theGeniusWorks.com
  53. 53. New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Twitter @geniusworks Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk inno.lab… the accelerated innovation process, to stretch your thinking, focus your action, and inspire your peoplegenius works
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