Genius Marketing 1/4 : WORLDCHANGING

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Part 1 of Peter Fisk's masterclass at LBFME in Dubai on 24 May 2011

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Genius Marketing 1/4 : WORLDCHANGING

  1. 1. Genius Marketing The 21st Century Toolkit Peter Fisk Dubai, May 2011genius works
  2. 2. World changing Game changing Seeing things differently Thinking different things The 21st Century Toolkit Bold, brave and brilliantgenius works
  3. 3. World changing Game changinggenius works
  4. 4. Gagagenius works
  5. 5. genius Touch works
  6. 6. Provokegenius theGeniusWorks.com works
  7. 7. Bilbaogenius theGeniusWorks.com works
  8. 8. genius works Unusual
  9. 9. Surprisegenius theGeniusWorks.com works
  10. 10. Impactgenius theGeniusWorks.com works
  11. 11. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things. theGeniusWorks.comgenius works
  12. 12. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GE born in a 1929 recession 1876 theGeniusWorks.comgenius works
  13. 13. genius works
  14. 14. West Eastgenius theGeniusWorks.com works
  15. 15. West East Big Small Business Consumer Mass Niche Volume Valuegenius theGeniusWorks.com works
  16. 16. VUCA WORLDgenius works
  17. 17. Volatile Uncertain Complex Ambiguousgenius works
  18. 18. Vibrant UnREAL Crazy Astoundinggenius works
  19. 19. Game Changinggenius works
  20. 20. Game Changinggenius works
  21. 21. GAME CHANGINGgenius works
  22. 22. GAME CHANGINGgenius works
  23. 23. GAME CHANGINGgenius works
  24. 24. GAME CHANGINGgenius works
  25. 25. GAME CHANGINGgenius works
  26. 26. GAME CHANGINGgenius works
  27. 27. GAME CHANGINGgenius works
  28. 28. IDEAS WORLDgenius works
  29. 29. More Humangenius works
  30. 30. More INSPIRINGgenius works
  31. 31. genius works Source: Marketing Genius
  32. 32. More EXPERIENTIALgenius works
  33. 33. More AESTHETICgenius works
  34. 34. More PERSONALgenius works
  35. 35. genius works
  36. 36. OPPORTUNITY WORLDgenius works
  37. 37. E7 Nationsgenius works
  38. 38. E7 Nations Citiesgenius works
  39. 39. E7 Nations Water Citiesgenius works
  40. 40. ARAVIND EYECAREgenius works
  41. 41. PATIENTS LIKE USgenius works
  42. 42. TESLA MOTORSgenius works
  43. 43. BETTER PLACEgenius works
  44. 44. ZIPCARSgenius works
  45. 45. CHANGING WORLD CHANGING marketinggenius works
  46. 46. FROM PUSH ...
  47. 47. ... To pull
  48. 48. RATAN TATA DAVE STEWART Dave Stewart Shigeru MiyamotoAndrea Jung John Maeda Steffi GERMANOTTA Lady GagaReid Hoffman Jack Ma Sergio Marchionne
  49. 49. FROM us ...
  50. 50. ... To them
  51. 51. Customers BRANDS PRODUCTS PRICE PROMOTION PLACERELATIONSHIPS theGeniusWorks.com
  52. 52. Customers Participants BRANDS Ideas PRODUCTS ENABLERS PRICE Context PROMOTION Engagement PLACE PARTNERSRELATIONSHIPS COMMUNITIES theGeniusWorks.com
  53. 53. New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Twitter @geniusworks Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk inno.lab… the accelerated innovation process, to stretch your thinking, focus your action, and inspire your peoplegenius works

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