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What's new, what works and what's next ... bolder brands, smarter innovation, better marketing ... insights, events, consulting, training and more from GeniusWorks

What's new, what works and what's next ... bolder brands, smarter innovation, better marketing ... insights, events, consulting, training and more from GeniusWorks

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Genius ... Inspiring Ideas, Accelerating Growth ... Summer 2012 Presentation Transcript

  • 1. +genius What’s new? What works? What’s next? Summer 2012 update from GeniusWorks
  • 2. Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performanceConference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring +genius
  • 3. Insights … New themes and ideas to inspire leaders What’s new? “Creative Genius” explores how to innovate from the future back, inspired by da Vinci – plus rockstars, designers and futurists. What works? “Brand Building by Pixar” applies the creative process of movies to build more human, engaging and inspiring brands. What’s next? “The Gamechangers” … the next generation of brands and businesses, seizing opportunities, breaking rules, shaping futures. Insight themes Recent books Winning strategiesFocusing on the best opportunities for sustained profitable growth Bolder brandsBrands that have inspiring purpose. are more relevant and inspiring Smarter innovation Innovation that makes life better, business models to experience Better marketing Marketing that engages, pull notpush, integrated with more impact Inspired leaders Leaders as catalysts, coaches, connectors and communicators +genius
  • 4. A-Z of emerging ideas and next practices for innovative business +genius
  • 5. Power shifts, mindset flips, changing the rules of business +genius
  • 6. Market disruptors, smart innovations, inspiring brands Thomson Reuters. From data Zipcars. Rent a cool car for a minute or a month, just search Baltika. World’s fastest spreadsheets to human and by GPS and pay by subscription growing beer brand, and the insightful infographics pride of Russia 23andMe. Profile your LA Organic. Philippe Starck branding and design makes Alibaba. Jack Ma’s digital DNA for $300 and change your Spanish olive oil cool again collaboration and distribution priorities for life platform for the new world Dacia. Renault revitalised the Zynga. The world’s best Samsung. Finding inspiration in classic Romanian car brand intoonline games, from Farmville Korea’s “tae kuk” to combine a low cost leader across Europeto new Facebook challenger technology and inspiration Kickstarter. Crowd-funding MyBar. Crowdfunded bars, Tata. From steel to Range your next start-up or project, malls, drinks, movies from Rover, the Indian monolith is engaging audiences to do more Beirut’s entrepreneurs rapidly going global M-Pesa. Safaricom’s SMS Cemex. Mexico’s leading Air Asia. The low cost, premium service became a digital brand builds communities, airline that is beating global currency for Africa rather than supply cement carriers by focus and innovation Natura. From the beeches Standard Chartered. The of Rio, natural cosmetics with World’s most sustainable bank, social business models focused on emerging markets +genius
  • 7. Example: “The Gamechangers … the next generation of business”The next book from Peter Fisk, due to be published Spring 2013.The new breed of market leaders think and act differently. They fuse digitaland physical, global and local, ideas and networks. They win by being smart,fast and connected – rather than through scale and efficiency. They embraceall the new business tools - from empathetic design to disruptive technologies,social media to sustainable innovation – bringing them together for moreimpact.These are the building blocks for you to come a gamechanger too.• Human … customer-driven, human-centred emotionally-engaging business• Creative … design and innovation, to think bolder and simpler, different and better• Networked … built around networks and partnerships of supply and demand• Social … social media and online communities, but local and tribal too• Participative … crowdsourcing, co-creating, collaborating with customers• Responsible … doing better by doing good, socially and environmentally +genius
  • 8. Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performanceConference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring +genius
  • 9. Events … See things different, think different things What’s new? “9.58 Peak Performance” … learning rom Usain Bolt’s speed to Nike SPARQ, Virgin Galactic’s vision and Red Bull’s adrenalin What works? “Gamechanger Lab” … shaping markets and new business models, building brand platforms not campaigns, networks not channels. What’s next? “Apple Magic” … how would Apple reinvent your market, your business, and how can you learn from the magic of Steve Jobs? Event solutions Recent clients Keynote speech Inspiring, insightful, interactive customised to your theme 1 day Seminar Stretching and practical events designed for your business 2 day MasterclassHighly interactive workshops with workbooks and toolkits Leaders XT 3-5 day program to build teams,solve problems, develop strategies Creative retreats 5 day “incubator” program to develop new innovations faster +genius
  • 10. Example: Gamechanger Lab … bolder brands, better marketing +genius
  • 11. Example: Apple Magic … What would Steve Jobs do in your business? How would Apple innovate and transform your market? How would Steve Jobs lead your business? How can you apply the business secrets of Apple, and leadership genius of Jobs to your own business and career? How can you enchant people with your vision? Spend every day as if it’s your last? Build teams of disciples and tribes of advocates? Bring humanity, simplicity and design to your products? And deliver insanely great experiences?Based on detailed insights into Apple and its co-founder, weput an “i” into your world. With new frameworks and tools hewill help you translate the magic of Apple and Jobs into yourbusiness. Consider what it could mean for sectors as diverse asbanking, retail and travel … and in your own market … forproducts and services, marketing and sales, people and culture… and for you.This is no ordinary event (exclusive through SFB in 2012-13).It will have passion and emotion, inspiring stories and practicaltechniques, and a novel process for applying the magic ofApple to your business (Part 1), and the genius of Jobs to you(Part 2). It will require your participation. To think differently, tobe pirates in search of the best ideas, and to have” the courageto not spend your time living somebody else’s life”. +genius
  • 12. Recent events, biggest issues, popular topics, broader conceptsWorldchanging Pilot Fish Lab Brandscapes 2020Alibaba to Zynga, power shifts Clever strategies to grow Brands that make life better andand white spaces. faster and cheaper the world a better place9.58 Peak Performance Heads Up Leaders Customer Agenda 2012How leaders can achieve more The 5Cs of leadership What matters most to yourpersonal and business impact in 21st century business customers now and next?Marketing 3.0 The Future of Pharma Pattern RecognitionCreating values and value in the Rethinking healthcare How to spot the trendsconnected economy and business models that will shape your marketNew Market Leaders From Good to Growth Social BusinessHow to shape your Sustainable innovation From collaboration to co-market in your own vision that is good and profitable creation, the 7 ways to socialiseDelivering ICE Ideas Fusion Frugal InnovationHow to design and integrate Connecting the unconnected Innovating from the “bottomgreat customer experiences to create the remarkable up” fast and cheapRethink. Refocus. Restart. Winning in a Downturn So-Lo-Mo ConsumersSeizing the opportunities 50 marketing actions for The new generation of social,of crisis and change succeeding in tough times local and mobile consumersThe Future of Business Real People, Real Brands Future BankBuilding a more inspired Building authentic and Financial services will evolveand intelligent business affordable brands into customer-centred networks +genius
  • 13. Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performanceConference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring +genius
  • 14. Consulting ... Making the best ideas happen faster What’s new? “Brand optima” strategy … building a better brand, with the right value propositions and optimising the brand/product portfolio What works? “Innolab” accelerated innovation … fast and practical process based Around three workshops to solve any problem, develop any solution. What’s next? “Gamechanger” strategies … are we fit for the new business world? 3 day top-team think tank exploring the future of your business. Consulting solutions Recent clients InnoLab3 x 2 day accelerated, collaborative and inspiring innovation process Gamechanger3 day executive-level workshop toexplore impacts of the new world Brand Optima Brand strategy and portfolio optimisation consulting process Customer 360 Customer insights, propositions, experiences, and delivery Growth Strategy Business and market strategy driving profitable growth +genius
  • 15. Shaping your business future with “Gamechanger” strategies Is your business fit and focused for the future? … ready to shape, compete and win in the new business world?Do you have the most effective business model? Are you out-thinking your competitors? What can you learn from Alibabaor Li and Fung? Are you reshaping markets like Apple orVirgin, Zappos and Zynga? Can you innovate like Samsungand Tata?What will you be famous for in 2020? Why will customerschoose your brand? Why will shareholders invest in yourbusiness? How will you make the world a better place? Andabove all ... is your business vision and strategy still relevantin these fast and dynamic markets? “Futureproof" your business, bringing together your top team for three inspiring days. Challenging and provocative, stretching and enlightened … Re-think your direction, re-focus your priorities, re-energise your leaders, your strategy and business. 1. Futureworld. How has your world changed? What are the new customer priorities? Who are the new thinkers and innovators? Where are the best opportunities? 2. Gamechange. How can you shape your markets, change the game? What does it mean for your business direction and structures? How could you work smarter, do more, better? 3. Betterplace. Where should you innovate to grow? How should you invest your capital, and reduce costs? What are the imperatives for change, and what difference will it make? +genius
  • 16. Building brands for profitable growth with “BrandOptima” Building your brand, and optimising your portfolio for profitability and growth … Combining deep insights with disciplined financial and competitive analysis to redefine and refocus your brand to win in the best markets. Also optimising your structure and focus across markets and segments, categories and products, to maximise overall return on investment. • Consumer insight, competitive analysis and segmentation, building on existing data. • Financial modelling of businesses and products, to identify value drivers and impacts. • Brand vision, definition, values and strategy development engaging all stakeholders. • Brand architecture across design, driven by consumer insights, lifestyles and differentiation. • Implementation planning including design, communication, innovation and metrics. 3-9 months, strategic, creative, collaborative, focused, definitive. +genius
  • 17. Accelerating ideas into smarter innovations with “Innolab”Innolab helps you drive creativity and innovation with more engagement, speed and impact …It is a fast, disciplined and collaborative approach to innovation based around creative techniques through a series ofthree two-day workshops with additional work before and after by participants and ourselves. The process can be used forany form of creative development - developing new strategies, products, channels, campaigns and more. Focus Stretch Explore Insight Ideas Outputs include: 1. Opportunity maps 2. Future scenarios 3. Parallel worlds 4. Customer insights 5. Ideas generation Develop Frame Create Define Launch Fuse Deliver Shape Evaluate Evolve Outputs include: Ideas Factory ... exploring insights and 1. 2. Context framing Disruptive creation ideas, exploring parallel markets and 3. 4. Idea fusion Evolutionary design global practices, framing issues, thinking 5. Concept evaluation bigger and better Design Studio .... shaping and connecting the best ideas into richer concepts, Develop Define Launch Deliver Evolve articulating products and services, and evaluating the best options Outputs include: 1. Accelerated delivery 2. 3. Value propositions High impact entry Impact Zone ... focusing on the winning 4. 5. Delivery horizons Managing the vortex propositions, defining solutions and business models, and accelerating concepts to market for faster impact © GeniusWorks 2011 4-6 weeks, 3 workshops Creative, stretching, practical +genius
  • 18. Developing propositions and experiences with “Customer 360” Turning customer insights into business solutions. Developing customer value propositions driven by insight and differentiation … and delivering them through effective customer experiences, that ensure that the promise and commercial impact happen. … then extending this to all other aspects of building a customer-centric business.• Gaining new insights into customers and making sense of essentials, enablers and energisers.• Reframing your brand, product or business in a way that is more compelling and enables more.• Focusing on the key benefits for each audience that are most relevant, energising and differentiated.• Designing better customer experiences that go beyond sales, to enable people, and connect.• Addressing specific issues, eg payments, channels, design, sponsorship, community building, metrics. +genius
  • 19. Recent clients, consulting projects, big issues, new strategies Visa Olympics Sponsoring the London 2012 Olympics through a £100m Aeroflot Strategy three year program that would Developing future scenarios, make sponsorship history. business case and strategy for Value proposition, brand rebranding of Russian airline GSK Futures evolution, innovation and in way that targets EuropeanExploring the changing world implementation planning. and Asian travellers, whilst of healthcare to identify how also building national pride GSK can be more patient and and new profit growth.customer-centred. Developing new leadership approaches Vodafone Green and strategic options for the Exploring how the world’simplementation of Pharma 3.0 largest mobile network could Tata Brand make a difference socially, Supporting Tata’s rapid through local co-creation acquisitions and growth from workshops worldwide that Indian to global brand, finding developed new innovations in most effective ways to migrate handsets, retail and service. from old to new brands, to present Tata internationally, and capture its difference. Pinar Portfolio Turkcell SME Developing a business, brand Articulating value propositions and portfolio strategy for the for the small/medium business food and drink leader, based market, new channels and VB Market Entry partners, retail strategy and Helping Australia’s leading on extensive consumer and implementation plan including beer brand to enter the financial analytics to refocus new business models and European market in a way that the brand, optimise the payment mechanics. repositioned the brand as a portfolio and drive growth. premium rather than mainstream offer. +genius
  • 20. Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performanceConference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring +genius
  • 21. Training … Building talent and peak performance What’s new? “Winning in the New Business World” opens the minds of executives to a fast changing world of opportunities, and how to win in it. What works? “Cambridge Marketing Leadership Academy” is a rich portfolio of 60 topics, customisable as in-house academy for your business What’s next? “CEO Mentoring” is a unique one to one coaching process helping Business leaders achieve peak personal and business performance Training solutions Recent clients CEO Mentoring One to one personal and business coaching for business leaders LabsSenior level workshops exploringnew ideas and emerging practices SlingshotsMid level practitioner workshops for updates and best practices Springboards Exploring the new business world with non-specialists Cambridge Academy Unique customisable portfolio of training and qualifications +genius
  • 22. Customised learning solutions Cambridge MLA is a rich portfolio of development workshops for new managers to senior executives. It also includes the option of study programs Labs towards professional qualifications, all delivered as a customised “academy” within your business.SlingshotsSpringboards +genius
  • 23. 250+ business tools, processes and templates for practical action +genius
  • 24. Example: “Winning in the New Business World” Programme +genius
  • 25. Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performanceConference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring +genius
  • 26. Genius works, regional partners, expert people, global team Genius Europe Tallinn www.GeniusEurope.net GeniusWorks Endrik@confent.com Manchester GeniusWorks www.theGeniusWorks.com London Carl.Sharples@btinternet.com www.theGeniusWorks.com PeterFisk@PeterFisk.com Genius Europe Budapest www.GeniusEurope.net c/o Csaba.Manyai@gmail.com Genius USA New York Genius Istanbul www.theGeniusWorks.com Istanbul c/o Sarah.Hall@shpny.com www.GeniusIstanbul.com TSonmezer@mct.com.tr Genius Middle East Dubai Genius Middle EastOther partners www.GeniusMe.net Cairo HanyMwafy@me.com www.GeniusMe.netBest-Marketing.com HanyMwafy@me.comBrandFinance.comIdeazFactory.comiQual.co Genius AsiaKanbee.com SingaporeLondonBusinessForum.com www.GeniusAsia.netMCT.com.tr c/o RaymondKwokCS@gmail.comMEMRC.comSaxton.com.au +genius
  • 27. +genius +genius
  • 28. Peter Fisk is a “gamechanger”… making sense of a rapidly changing business world, learningfrom a new generation of brands and business, digital and physical, large and small … inspiring andenabling you to innovate and win in the new marketspaces. He is a bestselling author andinspirational speaker, and consultant to leading companies around the world .Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business withoffices in London and Budapest, Dubai and Istanbul, that works with senior management to “seethings differently” – to develop and implement more inspired strategies for brands, innovation andmarketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitatedinnovation process based on deep customer insights and creative thinking, and BrandOptima is aplatform to develop better brands and brand portfolios.His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rocketsscientists, in "the essential guide to innovation for visionaries, border crossers and game changers".From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire yourideas, and make them happen. Marketing Genius explores the left and right-brain approaches tocompetitive success (translated into 35 languages), Customer Genius describes how to build acustomer-centric business, Business Genius is about inspired leadership and strategy, whilst PeoplePlanet Profit explains how to grow, and do good.Peter grew up in the remote farming community of Northumberland, in the North East of England,and after exploring the world of nuclear physics, joined British Airways at a time when it wasembarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brandmanagement.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. Heworks across sectors, encouraging business leaders to take a customer perspective, and learningfrom different types of experiences. His clients include American Express and Aeroflot, Coca Colaand Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft, O2 and Orange,Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa andVodafone.He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largestmarketing organisation. He led the strategic marketing consulting team of PA Consulting Group, wasMD of Brand Finance and partner of The Foundation, before founding his own business. He wasrecently described by Business Strategy Review as “one of the best new business thinkers” and is indemand around the world as an expert advisor and energising speaker.
  • 29. peterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com +genius