Genius Consulting: New solutions for brands, innovation and marketing

+genius accelerating growth New solutions for brands, innovation and marketing from GeniusWorks

Consulting ... Making the best ideas happen faster What’s new? “Brand optima” strategy … building a better brand, with the right value propositions and optimising the brand/product portfolio What works? “Innolab” accelerated innovation … fast and practical process based Around three workshops to solve any problem, develop any solution. What’s next? “Gamechanger” strategies … are we fit for the new business world? 3 day top-team think tank exploring the future of your business. Consulting solutions Recent clients InnoLab3 x 2 day accelerated, collaborative and inspiring innovation process Gamechanger3 day executive-level workshop toexplore impacts of the new world Brand Optima Brand strategy and portfolio optimisation consulting process Customer 360 Customer insights, propositions, experiences, and delivery Growth Strategy Business and market strategy driving profitable growth +genius

Shaping your business future with “Gamechanger” strategies Is your business fit and focused for the future? … ready to shape, compete and win in the new business world?Do you have the most effective business model? Are you out-thinking your competitors? What can you learn from Alibabaor Li and Fung? Are you reshaping markets like Apple orVirgin, Zappos and Zynga? Can you innovate like Samsungand Tata?What will you be famous for in 2020? Why will customerschoose your brand? Why will shareholders invest in yourbusiness? How will you make the world a better place? Andabove all ... is your business vision and strategy still relevantin these fast and dynamic markets? “Futureproof" your business, bringing together your top team for three inspiring days. Challenging and provocative, stretching and enlightened … Re-think your direction, re-focus your priorities, re-energise your leaders, your strategy and business. 1. Futureworld. How has your world changed? What are the new customer priorities? Who are the new thinkers and innovators? Where are the best opportunities? 2. Gamechange. How can you shape your markets, change the game? What does it mean for your business direction and structures? How could you work smarter, do more, better? 3. Betterplace. Where should you innovate to grow? How should you invest your capital, and reduce costs? What are the imperatives for change, and what difference will it make? +genius

Building brands for profitable growth with “BrandOptima” Building your brand, and optimising your portfolio for profitability and growth … Combining deep insights with disciplined financial and competitive analysis to redefine and refocus your brand to win in the best markets. Also optimising your structure and focus across markets and segments, categories and products, to maximise overall return on investment. • Consumer insight, competitive analysis and segmentation, building on existing data. • Financial modelling of businesses and products, to identify value drivers and impacts. • Brand vision, definition, values and strategy development engaging all stakeholders. • Brand architecture across design, driven by consumer insights, lifestyles and differentiation. • Implementation planning including design, communication, innovation and metrics. 3-9 months, strategic, creative, collaborative, focused, definitive. +genius

Accelerating ideas into smarter innovations with “Innolab”Innolab helps you drive creativity and innovation with more engagement, speed and impact …It is a fast, disciplined and collaborative approach to innovation based around creative techniques through a series ofthree two-day workshops with additional work before and after by participants and ourselves. The process can be used forany form of creative development - developing new strategies, products, channels, campaigns and more. Focus Stretch Explore Insight Ideas Outputs include: 1. Opportunity maps 2. Future scenarios 3. Parallel worlds 4. Customer insights 5. Ideas generation Develop Frame Create Define Launch Fuse Deliver Shape Evaluate Evolve Outputs include: Ideas Factory ... exploring insights and 1. 2. Context framing Disruptive creation ideas, exploring parallel markets and 3. 4. Idea fusion Evolutionary design global practices, framing issues, thinking 5. Concept evaluation bigger and better Design Studio .... shaping and connecting the best ideas into richer concepts, Develop Define Launch Deliver Evolve articulating products and services, and evaluating the best options Outputs include: 1. Accelerated delivery 2. 3. Value propositions High impact entry Impact Zone ... focusing on the winning 4. 5. Delivery horizons Managing the vortex propositions, defining solutions and business models, and accelerating concepts to market for faster impact © GeniusWorks 2011 4-6 weeks, 3 workshops Creative, stretching, practical +genius

Developing propositions and experiences with “Customer 360” Turning customer insights into business solutions. Developing customer value propositions driven by insight and differentiation … and delivering them through effective customer experiences, that ensure that the promise and commercial impact happen. … then extending this to all other aspects of building a customer-centric business.• Gaining new insights into customers and making sense of essentials, enablers and energisers.• Reframing your brand, product or business in a way that is more compelling and enables more.• Focusing on the key benefits for each audience that are most relevant, energising and differentiated.• Designing better customer experiences that go beyond sales, to enable people, and connect.• Addressing specific issues, eg payments, channels, design, sponsorship, community building, metrics. +genius

Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performanceConference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring +genius

Recent clients, consulting projects, big issues, new strategies Visa Olympics Sponsoring the London 2012 Olympics through a £100m Aeroflot Strategy three year program that would Developing future scenarios, make sponsorship history. business case and strategy for Value proposition, brand rebranding of Russian airline GSK Futures evolution, innovation and in way that targets EuropeanExploring the changing world implementation planning. and Asian travellers, whilst of healthcare to identify how also building national pride GSK can be more patient and and new profit growth.customer-centred. Developing new leadership approaches Vodafone Green and strategic options for the Exploring how the world’simplementation of Pharma 3.0 largest mobile network could Tata Brand make a difference socially, Supporting Tata’s rapid through local co-creation acquisitions and growth from workshops worldwide that Indian to global brand, finding developed new innovations in most effective ways to migrate handsets, retail and service. from old to new brands, to present Tata internationally, and capture its difference. Pinar Portfolio Turkcell SME Developing a business, brand Articulating value propositions and portfolio strategy for the for the small/medium business food and drink leader, based market, new channels and VB Market Entry partners, retail strategy and Helping Australia’s leading on extensive consumer and implementation plan including beer brand to enter the financial analytics to refocus new business models and European market in a way that the brand, optimise the payment mechanics. repositioned the brand as a portfolio and drive growth. premium rather than mainstream offer. +genius

Genius works, regional partners, expert people, global team Genius Europe Tallinn www.GeniusEurope.net GeniusWorks Endrik@confent.com Manchester GeniusWorks www.theGeniusWorks.com London Carl.Sharples@btinternet.com www.theGeniusWorks.com PeterFisk@PeterFisk.com Genius Europe Budapest www.GeniusEurope.net c/o Csaba.Manyai@gmail.com Genius USA New York Genius Istanbul www.theGeniusWorks.com Istanbul c/o Sarah.Hall@shpny.com www.GeniusIstanbul.com TSonmezer@mct.com.tr Genius Middle East Dubai Genius Middle EastOther partners www.GeniusMe.net Cairo HanyMwafy@me.com www.GeniusMe.netBest-Marketing.com HanyMwafy@me.comBrandFinance.comIdeazFactory.comiQual.co Genius AsiaKanbee.com SingaporeLondonBusinessForum.com www.GeniusAsia.netMCT.com.tr c/o RaymondKwokCS@gmail.comMEMRC.comSaxton.com.au +genius

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Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changingbusiness world, learning from a new generation of business, digital and physical, large and small …inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling authorand inspirational speaker, and consultant to leading companies around the world .Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business withoffices in London and Budapest, Dubai and Istanbul, that works with senior management to “seethings differently” – to develop and implement more inspired strategies for brands, innovation andmarketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitatedinnovation process based on deep customer insights and creative thinking, and BrandOptima is aplatform to develop better brands and brand portfolios.His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rocketsscientists, in "the essential guide to innovation for visionaries, border crossers and game changers".From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire yourideas, and make them happen. Marketing Genius explores the left and right-brain approaches tocompetitive success (translated into 35 languages), Customer Genius describes how to build acustomer-centric business, Business Genius is about inspired leadership and strategy, whilst PeoplePlanet Profit explains how to grow, and do good.Peter grew up in the remote farming community of Northumberland, in the North East of England,and after exploring the world of nuclear physics, joined British Airways at a time when it wasembarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brandmanagement.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. Heworks across sectors, encouraging business leaders to take a customer perspective, and learningfrom different types of experiences. His clients include American Express and Aeroflot, Coca Colaand Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft, O2 and Orange,Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa andVodafone.He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largestmarketing organisation. He led the strategic marketing consulting team of PA Consulting Group, wasMD of Brand Finance and partner of The Foundation, before founding his own business. He wasrecently described by Business Strategy Review as “one of the best new business thinkers” and is indemand around the world as an expert advisor and energising speaker.

peterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com +genius

Genius Consulting: New solutions for brands, innovation and marketing

by Peter Fisk on Sep 16, 2012

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