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Gamechangers: The Next Generation of Business Innovation by Peter Fisk
 

Gamechangers: The Next Generation of Business Innovation by Peter Fisk

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The next generation of business are changing the game - through innovative brands and business models, leadership and value creation (first presented at Eczacibasi InnoSummit Istanbul 2012)

The next generation of business are changing the game - through innovative brands and business models, leadership and value creation (first presented at Eczacibasi InnoSummit Istanbul 2012)

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    Gamechangers: The Next Generation of Business Innovation by Peter Fisk Gamechangers: The Next Generation of Business Innovation by Peter Fisk Presentation Transcript

    • gamechangersPeter Fiskpeterfisk@peterfisk.com@geniusworkswww.theGeniusWorks.com
    • Welcome to a new world
    • Volatile but vibrant
    • Complex and crazy
    • 7.7 billion people by 2020
    • 1 billion more people in just 10 years
    • 52% middle class (mostly in Asia)
    • 40% growth in global economy by 2020
    • Most of it in Asia(most in China)
    • New winners New losers
    • CrisisShake-up Change
    • West to East
    • Big to Small
    • Changing world
    • Changing worldChanging rules
    • More female. More urban.
    • Infotech
    • Infotech Biotech
    • Infotech BiotechNanotech
    • Disruption
    • Opportunity
    • 50 billion devices connected (8 devices per person)
    • Anytime. Anywhere
    • TalkingWorkingShopping PlayingLearning
    • Dreaming
    • New experiences
    • New business models
    • Enabling people to do more
    • Intelligent. Collaborative.
    • Intelligent. Collaborative. Instant.
    • Power shift
    • Few to many
    • Business to customer
    • No boundaries
    • Convergent sectors
    • Convergent sectorsConnected technologies
    • Convergent sectorsConnected technologies Complex lives
    • Augmented reality
    • Enhancing the real world
    • Fragile planet
    • Water OilGold
    • Social tension
    • Beliefs FairnessHappiness
    • Changing how we think
    • Changing how we learn
    • Changing how we work
    • Ideas world
    • Ideas worldHuman world
    • Unlimited possibility
    • Where to focus?
    • How to be different?
    • Balancing short-term … and long-term
    • From Geographies to Global
    • From Control to Collaboration
    • Mass markets toGlobal niches
    • Volume and share or Profit and value
    • What will you do?
    • Think bigger
    • Think biggerThink smarter
    • Think biggerThink smarterThink different
    • Play the new game
    • Change the game
    • See things differently
    • Think different things
    • How will you change?
    • Creative
    • Innovative
    • Creative andInnovative
    • The next generation of business
    • Changing their worlds
    • Making life better
    • The Gamechangers
    • VUCA WORLD
    • VolatileUncertain ComplexAmbiguous
    • VibrantUnREALCrazyAstounding
    • Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
    • iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
    • gamechangers in the content world
    • Human PIXARBEING HUMAN +genius
    • Current TVUSER-GENerated
    • WORDPRESSExpress yourself
    • gamechangers in the travel world
    • Air AsiaVirtual Model
    • ALOFTLiving spaces
    • Air BNBRENT YOUR ROOM
    • gamechangers in the gaming world
    • ZYNGASOCIAL IS FUN
    • LEGOONLINE COMMUNITY
    • LIVE NATION MONEY is still real+genius
    • gamechangers in the fashion world
    • UNIQLOSOCIAL RETAILING
    • THREADLESSCO-CREATED CLOTHES
    • ZAPPOSSELLING HAPPINESS
    • gamechangersin the automotive world
    • ZIPCARS rent Don’t BUy+genius
    • TESLAGOOD AND SEXY
    • BETTER PLACEFrom the future back +genius
    • gamechangers in the banking world
    • SAFARICOMNEW CURRENCIES
    • SQUARECASHLESS WORLD
    • METROBANKMAKING IT FUN
    • gamechangers in the healthcare world
    • WUXI PHARMATECHGENERIC DRUGS
    • 23 & MEnetworks DO IT YOURSELF +genius
    • PATIENTS LIKE MEcommunities for life +genius
    • gamechangers in the start-up world
    • KICKSTARTERCrowd investors
    • LI & FUNGInstant capabilities
    • ALIBABAGlobally connected +genius
    • gamechangers
    • © GeniusWorks 2012. All rights reserved.
    • © GeniusWorks 2012. All rights reserved.
    • gamechanger profiler Human Creative Responsible Networked Social Participative Purpose to make Shaping markets Making a difference Building networks Connecting Collaborating to life better in a through vision and socially and of partners and people and their engage and profitable way total innovation environmentally customers passions enable more 10 10 10 10 10 10 5 5 5 5 5 5 0 0 0 0 0 0Objective to make Competing by Complying with Using existing Customers are Making andgreat products and being slightly legal and ethical supply and anonymous and selling products to maximise profits better or cheaper standards distribution chains individual customers© GeniusWorks 2012
    • gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being human? Purpose to make life 10 better in a profitable way 9 8 7 6 5 4 3 2 Objective to make 1 great products and maximise profits
    • gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being creative? Shaping markets 10 through vision and total innovation 9 8 7 6 5 4 3 2 Competing by being 1 slightly better or cheaper
    • gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible? Making a difference 10 socially and environmentally 9 8 7 6 5 4 3 2 Complying with legal 1 and ethical standards
    • gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being networked? Building networks of 10 partners and customers 9 8 7 6 5 4 3 2 Using existing supply 1 and distribution chains
    • gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being social? Connecting people 10 and their passions 9 8 7 6 5 4 3 2 Customers are 1 anonymous and individual
    • gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being participative? Collaborating to 10 engage and enable more 9 8 7 6 5 4 3 2 Making and selling 1 products to customers
    • gamechanger profilerOn a scale of 1 to 10 …How good are we currentlyat being responsible? Making a difference 10 socially and environmentally 9 8 7 6 5 4 3 2 Complying with legal 1 and ethical standards
    • gamechanger profiler Human Creative Responsible Networked Social Participative Purpose to make Shaping markets Making a difference Building networks Connecting Collaborating to life better in a through vision and socially and of partners and people and their engage and profitable way total innovation environmentally customers passions enable more 10 10 10 10 10 10 5 5 5 5 5 5 0 0 0 0 0 0Objective to make Competing by Complying with Using existing Customers are Making andgreat products and being slightly legal and ethical supply and anonymous and selling products to maximise profits better or cheaper standards distribution chains individual customers© GeniusWorks 2012
    • 1 REFRAME THE CHALLENGE Customer broader view Business Business narrow narrow view view Business Customer
    • MORE OPPORTUNITIES I can solve my problem Business narrow Products viewBusiness Customer
    • MORE ENDURING Enabling me to do more Business narrow Transaction viewBusiness Customer
    • MORE EMOTIONAL I want to tell my friends Business narrow Rational viewBusiness Customer
    • MORE VALUABLE It’s changed my life Business narrow Commodity viewBusiness Customer
    • Try it out yourself Talk with consumers in depth Observe them in everyday situationsLearn from complaints and online forumsUse qualitative and quantitative research consumer immersion
    • consumer immersionConnect & Develop Design Thinking +genius
    • 60% Profits growth
    • TYPES OF Innovation1. Business model 5. Product performance how the enterprise makes basic features, performance and functionality money 2. Networking 6. Product system enterprise’s structure/ extended system that surrounds an offering value chain 7. Service how you service your customers Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience 8. Channel how you connect your offerings3. Enabling process to your customers assembled capabilities 9. Brand how you express your offering’s 4. Core process benefit to customers proprietary processes that add value 10. Customer experience how you create an overall experience for customers
    • Where we focused Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience Volume of innovation efforts Last 10 years
    • What impact it made Finance Process Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience Cumulative value creation Last 10 years
    • 2 Innovate business models
    • +genius
    • GROUPON
    • SPOTIFY
    • 3 THE INNOVATION PREMIUM $200 $150 Premium paid by investors who 50% expect future innovations to generate larger income streams $100 Income stream (NPV) from the $50 existing business $0
    • MOST INNOVATIVE COMPANIES?
    • BEST INNOVATION PREMIUM$200$150 73% 59% 58% 52% 50%$100$50 $0
    • “I can’t sit inheadquarters andpretend I’m in touch.Odds are, what we’reusing today will beobsolete in a fewyears.The past is never the -future. But it’s easy toget caught up in thepresent”Marc Benioff,Salesforce.com
    • MOST INNOVATIVE COMPANIES
    • "We do not innovatearound products, butaround a flow or well-being experiences.Innovation is done bybiologists,pharmacists,marketers,sociologists,psychologists”Victor Fernandes,Natura Cosmetics
    • "In an entrepreneur,ambition outstripsresources and thatinequality forces theentrepreneur to thinkdifferently. Wevelearned to innovate byraising our ambitionsand constraining ourresources."Nitin Paranipe,Hindustan Unilever
    • P&G WITH AG LAFLEY 35% 23% 1991-2000 2001-2010
    • APPLE WITH STEVE JOBS 52% 37% -31% 1980-85 1986-98 1999-05 2006-10
    • +genius APPLE MAGIC© GeniusWorks 2012. All rights reserved.
    • © GeniusWorks 2012. All rights reserved.
    • © GeniusWorks 2012. All rights reserved.
    • will you be agamechanger
    • Are you ready?
    • TO CHANGE YOUR WORLD?
    • INNOVATING BUSINESS
    • INNOVATING BUSINESS LIKE NEVER BEFORE
    • PRODUCTS PROCESSES EXPERIENCES APPlICATIONSBUSINESS MODELS
    • A world of unlimited possibilities
    • 50 of tHe WorLD’s moSTINNOVATIVE BUSINESSES
    • 23 & Me … reaD My Dna, reaD My fUtUre LIfe
    • Air Asia ... “BottoM of tHe pyraMID” takes off
    • AIR BNB … seLLInG tHe WorLD’s spare rooMs
    • Aberchrombie & FITCH … sexUaLIseD sHoppInG cULt
    • Alibaba… cHIna’s pLatforM for GLoBaL BUsIness
    • Apple ... The apps revolution is just beginning
    • Aravind … neW BUsIness MoDeLs cUre BLInDness
    • Baidu … tHe next GeneratIon of socIaL netWorks
    • Better Place … cHarGe poInts for cLean cars
    • BYD ... Warren BUffett’s cHInese eLectrIc DreaM
    • CitizenM ... Hotels for a mobile generation
    • Current TV … User-generated programming
    • E-Cloth ... Performs better without pollutants
    • El Bulli … WorLD’s Best restaUrant (cHeMIstry LaB)
    • First Solar ... leaders in alternative energy
    • Golla ... bags dedicated to electronic devices
    • Grameen ... Microcredits to escape poverty
    • Guggenheim ... inspiring the rebirth of Bilbao
    • Iberdrola ... Harnessing the wind and waves
    • IBM ... Creating visions for a smarter planet
    • INTUITIVE SURGERY … roBotIc anD reMote operatIons
    • KICKSTARTER ... CROWDFUNDING YOUR BUSINESS
    • Lego … froM BrIcks to coMMUnItIes
    • Li & Fung… enaBLInG anyBoDy to Do anytHInG
    • Live Nation … reDefInInG LIve music EXPERIENCES
    • M-Pesa … a neW cUrrency for afrIca
    • METHOD … carInG anD cLeaner
    • Nike ... Open and sustainable innovation
    • Nintendo … Miyamoto makes games sociable
    • Novartis … tHe fUtUre of personaLIseD MeDIcInes
    • Le Pain Quotitien … Recreating Authentic experiences
    • Patients Like Me … GenetIc coDes cHanGe prIorItIes
    • Philosophy ... beauty is about people not ingredients
    • PIXAR ... TECHNOLOGY TO BE EMOTIONAL
    • P&G Pur … pUrIfIeD Water DoInG GooD
    • Samsung … yIn anD yanG of tecHnoLoGIcaL DesIGn
    • Schenzen Stock Exchange … tHe neW Wall Street
    • SUPERDRY … froM Market staLL to GLoBaL fasHIon
    • Tata … carInG capItaLIsM anD frUGaL InnovatIon
    • TENCENT … BUILDInG tHe WorLD’s LarGest socIaL netWork
    • Tesla ... Better, faster and sexier than a Ferrari
    • Threadless … t-shirts designed by the crowd
    • Umpqua Bank … InspIreD By starBUcks anD Gap
    • UNIQLO … DESIGNED TO BE SOCIABLE AND ACCESSIBLE
    • Virgin Galactic … Inter-continental travel
    • Zappos ... Delivering happiness zappos
    • zYNGA … THE FUTURE OF GAMING HAS ARRIVED
    • Could you change the world too? zappos
    • SEEING WHAT EVERYONE HAS SEEN
    • THINKING WHAT NOBODY HAS THOUGHT
    • What will you DO
    • What will you DOTO CHANGE YOUR WORLD?
    • WILL YOU BE AGAMECHANGER?
    • BE BOLD
    • BE BOLDBE BRAVE
    • BE BOLD BE BRAVEBE BRILLIANT
    • Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changingbusiness world, learning from a new generation of business, digital and physical, large and small… inspiring and enabling you to innovate and win in the new marketspaces. He is a bestsellingauthor and inspirational speaker, and consultant to leading companies around the world .Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation businesswith offices in London and Budapest, Dubai and Istanbul, that works with senior management to“see things differently” – to develop and implement more inspired strategies for brands,innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolabis a facilitated innovation process based on deep customer insights and creative thinking, andBrandOptima is a platform to develop better brands and brand portfolios.His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rocketsscientists, in "the essential guide to innovation for visionaries, border crossers and gamechangers". From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks toinspire your ideas, and make them happen. Marketing Genius explores the left and right-brainapproaches to competitive success (translated into 35 languages), Customer Genius describeshow to build a customer-centric business, Business Genius is about inspired leadership andstrategy, whilst People Planet Profit explains how to grow, and do good.Peter grew up in the remote farming community of Northumberland, in the North East of England,and after exploring the world of nuclear physics, joined British Airways at a time when it wasembarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brandmanagement.He went on to work with many of the world’s leading companies, helping them to grow moreprofitably by becoming more customer-centric in their structure, operations and leadership. Heworks across sectors, encouraging business leaders to take a customer perspective, andlearning from different types of experiences. His clients include American Express and Aeroflot,Coca Cola and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft,O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra andVirgin, Visa and Vodafone.He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largestmarketing organisation. He led the strategic marketing consulting team of PA Consulting Group,was MD of Brand Finance and partner of The Foundation, before founding his own business. Hewas recently described by Business Strategy Review as “one of the best new business thinkers”and is in demand around the world as an expert advisor and energising speaker.
    • +peter fisk customerPeter Fisk www.theGeniusWorks.com Website: Twitter: @geniusworkspeterfisk@peterfisk.com@geniusworks Email: peterfisk@peterfisk.comwww.theGeniusWorks.com