Gamechangers of the CEE by Peter Fisk
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Gamechangers of the CEE by Peter Fisk

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Peter Fisk explores the best 21 "Gamechangers" of central and Eastern Europe, Aeromobil to Alior, Enable Talk to Moveo, Petcube to Skoda. First presented at Big Ideas for CEE 2013. Strategy, ...

Peter Fisk explores the best 21 "Gamechangers" of central and Eastern Europe, Aeromobil to Alior, Enable Talk to Moveo, Petcube to Skoda. First presented at Big Ideas for CEE 2013. Strategy, innovation and leadership keynotes and workshops from peterfisk@peterfisk.com

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Gamechangers of the CEE by Peter Fisk Gamechangers of the CEE by Peter Fisk Presentation Transcript

  • Big Ideas for CEE with Peter Fisk in Bratislava, 18 October 2013 peterfisk@peterfisk.com theGeniusWorks.com +genius
  • EMT, Tallinn EE Synqera, St Petersburg RU Heavy Eco, Tallinn EE Tandem, Riga, LV Parra, Kaunas LT Instabank, Moscow RU Alior Sync, Warsaw PL Babochki Cafe, Moscow RU Blessus, Warsaw PL Mall.cz, Prague CZ NewsinLevels, Prague CZ Skoda, Mlada Bleslav CZ Lingibli, Bratislava SK Pipistrel, Ajdovscina SI Enable Talk, Kiev UA Petcube, Kiev UA Aeromobil, Bratislava SK Antro, Oriszentpeter, HU Rimac, Sveta Nedejla HR VodaVoda, Belgrade RS Dacia, Mioveni, RO
  • change the game Change Why
  • change the objective Purpose Category Brand Change Change Why Why
  • change the audience Change Why Change who Geography Segment Relationship
  • change the experience Product Change Application Why Experience Change what
  • change the business Change Why Change how Engagement Business model Impact
  • change the game Purpose Product Change Change Category Application Why Why Brand Experience Change Change who what Geography Change Segment how Relationship Engagement Business model Impact
  • Aeromobil
  • Aeromobil Of the Stefan Klein’S travel world FLYING CARS
  • Alior sync Of the travel Y, 20-35 Just for Gen world
  • Alior sync Of the travel world Gen Y only, 20-35 Social Mobile 24/7
  • Babochki Cafe
  • Babochki Cafe Free the travel drinks Of food, free world pay per minute
  • Blessus clothing
  • Blessus clothing Wearthe travel world Of it different ways 1 item = 10 options
  • Dacia with renault
  • Dacia with renault ‘frugal’ innovation
  • Dacia with renault Of the travel world ‘frugal’ innovation Big in USA for just $6k
  • Big in estonia … But How to grow? Global Pre-pay cards
  • ENABLE TALK
  • ENABLE TALK Giving sign language
  • ENABLE TALK Giving sign language Microsoft Imagine 2012
  • HEAVY ECO Of the travel world Alternative Fashion Made in prison
  • instabank
  • instabank but not a bank Facebook/Foursquare Of the travel world
  • LINGIBLI Easy LANGUAGES
  • LINGIBLI Easy LANGUAGES Learning by qr codes
  • Mall.cz with P&G
  • Mall.cz with P&G Virtual shopping See, click, buy
  • Moveo by Antro
  • Moveo by Antro Electric scooters
  • Moveo by Antro Electric scooters Fold up in your bag
  • News in Levels mobile uber-bank By language skill Of the travel world Eu6000
  • News in Levels mobile uber-bank By language skill Of the travel world Eu6000 EASY TO LEARN AND LIVE
  • Parra SBa’S “cool” Brand
  • Parra OfSBa’Stravel world the “cool” Brand Lead supplier of ikea
  • PETCUBE
  • PETCUBE WATCH PETS online
  • PETCUBE WATCH PETS online Go to Kickstarter now
  • Pipistrel All-Electric Planes
  • Pipistrel All-Electric Planes Google Green Winner
  • RIMAC
  • RIMAC electric supercars
  • RIMAC electric supercars Only 88 made, $1M each
  • Skoda Most profit of VW
  • Skoda Of the travel world Most profit of VW Co-creating in china
  • synqera Of the travel world Big data to emotions
  • synqera Of the travel world Big data to emotions Mood-sensing shopping
  • tandem
  • tandem Of the Urinal + basin travel world Men wash their hands!
  • Voda voda
  • Voda voda Of theMineralworld travel water Best global design
  • change the game Change Why
  • change the objective Purpose Category Brand Change Change Why Why
  • change the audience Change Why Change who Geography Segment Relationship
  • change the experience Product Change Application Why Experience Change what
  • change the business Change Why Change how Engagement Business model Impact
  • change the game Purpose Product Change Change Category Application Why Why Brand Experience Change Change who what Geography Change Segment how Relationship Engagement Business model Impact
  • EMT, Tallinn EE Synqera, St Petersburg RU Heavy Eco, Tallinn EE Tandem, Riga, LV Parra, Kaunas LT Instabank, Moscow RU Alior Sync, Warsaw PL Babochki Cafe, Moscow RU Blessus, Warsaw PL Mall.cz, Prague CZ NewsinLevels, Prague CZ Skoda, Mlada Bleslav CZ Lingibli, Bratislava SK Pipistrel, Ajdovscina SI Enable Talk, Kiev UA Petcube, Kiev UA Aeromobil, Bratislava SK Antro, Oriszentpeter, HU Rimac, Sveta Nedejla HR VodaVoda, Belgrade RS Dacia, Mioveni, RO
  • Who’S the BeSt in cee? Skoda, Mlada Bleslav CZ Lingibli, Bratislava SK Pipistrel, Ajdovscina SI Rimac, Sveta Nedejla HR Aeromobil, Bratislava SK Antro, Oriszentpeter, HU Enable Talk, Kiev UA
  • aeroMoBil … the flying cars Bratislava, slovakia! Aeromobil, Bratislava SK
  • Aeromobil
  • Aeromobil
  • Stefan Klein
  • Aeromobil
  • “Gamechangers: Next Generation Brands and Business Innovation and Marketing” … the next book from Peter Fisk including examples from the CEE will be published in April 2014. The new breed of market leaders think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They embrace all the new business tools - from empathetic design to disruptive technologies, social media to sustainable innovation – bringing them together for more impact. These are the building blocks for you to come a gamechanger too. • Human … customer-driven, human-centred emotionally-engaging business • Creative … design and innovation, to think bolder , different and better • Networked … built around networks and partnerships of supply and demand • Social … social media and online communities, but local and tribal too • Participative … crowdsourcing, co-creating, collaborating with customers • Responsible … doing better by doing good, socially and environmentally Explore and collaborate with the work in progress at www.NextGenerationBrands.com
  • We develop the right approach for your business, working collaboratively to achieve your objectives better, faster … We combine a wide range of processes and tools, insights and ideas, people and partners Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects © GeniusWorks 2013
  • Strategic consulting Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Business vision fast Future Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Innovation Innolab Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Brand strategy Brandlab Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Propositions myworld Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Business impact optima Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar Practical development Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Masterclasses Inspiring, practical and stretching 1-2 day seminars on future strategy and brands, marketing and innovation applied to your business issues and sector opportunities. Recent clients: BNP Paribas, Skanska Business summits Bringing your people together to rethink and refocus their priorities and direction. Designing and facilitating the format and content to energise, connect and enable. Recent clients: Hershey’s, Time Warner Customised training Working with you to design better programmes from 40+ modules, based on team and personal capabilities and priorities, qualifications and real impact. Recent clients: Coca Cola, Eczacibasi Innovative Leaders From 2d to 4d: command and control to connecting and collaborating, catalysing and creating, amplifying potential to deliver business and market leadership. Recent clients: Coty Beauty, Lastminute Winning Marketers Customer champions, business innovators, growth drivers … how to drive and align the business, and deliver more business and market impact. Recent clients: Nestle, Standard Life Inspiring keynotes Alibaba to Zidisha, Ashmei to ZaoZao, the next generation of brands are shaping markets with new ideas and tools. What does it take to compete, innovate and win in these new markets? Example themes for keynote speeches: Gamechangers How to shape your market in your own vision, not live in the shadow of others. How to innovate from the future back, then win now forward. What is the future of health, retail, travel and your world? Think Different Steve Jobs was a genius and a geek, who defied the rules of business to create new markets, and phenomenal results. How can you apply the magic of Apple to your business, and Steve to your leadership? New Customer Agenda What do post-crisis, digitally enabled, globally influenced customers really want? Connecting insights and trends, to explore how you can do more for your customers, and outthink the competition. Einstein Picasso How to combine the analytical precision and disruptive imagination of your left and right brain to think bigger, simplify complexity, shape the future, innovate smarter, and make better decisions. GenY+SoLoMo=expG Young people, social media, mobile marketing … connecting digital and physical worlds, networks and content, viral storytelling and target promotions to deliver faster, exponential growth. Contact Peter Fisk at peterfisk@peterfisk.com or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com +genius
  • Peter Fisk is a business and brand innovation expert. He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com Project: www.NextGenerationBrands.com He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks. .
  • +genius