Big Ideas for CEE with Peter Fisk
in Bratislava, 18 October 2013
peterfisk@peterfisk.com
theGeniusWorks.com

+genius
EMT, Tallinn EE

Synqera, St Petersburg RU
Heavy Eco, Tallinn EE
Tandem, Riga, LV
Parra, Kaunas LT
Instabank, Moscow RU

A...
change the game
Change

Why
change the objective
Purpose
Category
Brand

Change
Change

Why
Why
change the audience
Change

Why
Change

who
Geography
Segment
Relationship
change the experience
Product

Change

Application

Why

Experience

Change

what
change the business
Change

Why

Change

how

Engagement
Business model
Impact
change the game
Purpose

Product

Change
Change

Category

Application

Why
Why

Brand

Experience

Change

Change

who

w...
Aeromobil
Aeromobil
Of the Stefan Klein’S
travel world
FLYING CARS
Alior sync
Of the travel Y, 20-35
Just for Gen world
Alior sync
Of the travel world
Gen Y only, 20-35
Social Mobile 24/7
Babochki Cafe
Babochki Cafe
Free the travel drinks
Of food, free world
pay per minute
Blessus clothing
Blessus clothing
Wearthe travel world
Of it different ways
1 item = 10 options
Dacia with renault
Dacia with renault
‘frugal’ innovation
Dacia with renault
Of the travel world
‘frugal’ innovation
Big in USA for just $6k
Big in estonia …
But How to grow?
Global Pre-pay cards
ENABLE TALK
ENABLE TALK
Giving sign language
ENABLE TALK
Giving sign language
Microsoft Imagine 2012
HEAVY ECO
Of the travel world
Alternative Fashion
Made in prison
instabank
instabank
but not a bank
Facebook/Foursquare
Of the travel world
LINGIBLI
Easy LANGUAGES
LINGIBLI
Easy LANGUAGES
Learning by qr codes
Mall.cz with P&G
Mall.cz with P&G
Virtual shopping
See, click, buy
Moveo by Antro
Moveo by Antro
Electric scooters
Moveo by Antro
Electric scooters
Fold up in your bag
News in Levels
mobile uber-bank
By language skill
Of the travel world
Eu6000
News in Levels
mobile uber-bank
By language skill
Of the travel world
Eu6000
EASY TO LEARN AND LIVE
Parra
SBa’S “cool” Brand
Parra
OfSBa’Stravel world
the “cool” Brand
Lead supplier of ikea
PETCUBE
PETCUBE
WATCH PETS online
PETCUBE
WATCH PETS online
Go to Kickstarter now
Pipistrel
All-Electric Planes
Pipistrel
All-Electric Planes
Google Green Winner
RIMAC
RIMAC
electric supercars
RIMAC
electric supercars
Only 88 made, $1M each
Skoda
Most profit of VW
Skoda
Of the travel world
Most profit of VW

Co-creating in china
synqera
Of the travel world
Big data to emotions
synqera
Of the travel world
Big data to emotions

Mood-sensing shopping
tandem
tandem
Of the Urinal + basin
travel world
Men wash their hands!
Voda voda
Voda voda
Of theMineralworld
travel water
Best global design
change the game
Change

Why
change the objective
Purpose
Category
Brand

Change
Change

Why
Why
change the audience
Change

Why
Change

who
Geography
Segment
Relationship
change the experience
Product

Change

Application

Why

Experience

Change

what
change the business
Change

Why

Change

how

Engagement
Business model
Impact
change the game
Purpose

Product

Change
Change

Category

Application

Why
Why

Brand

Experience

Change

Change

who

w...
EMT, Tallinn EE

Synqera, St Petersburg RU
Heavy Eco, Tallinn EE
Tandem, Riga, LV
Parra, Kaunas LT
Instabank, Moscow RU

A...
Who’S the BeSt in cee?

Skoda, Mlada Bleslav CZ
Lingibli, Bratislava SK
Pipistrel, Ajdovscina SI

Rimac, Sveta Nedejla HR
...
aeroMoBil …
the flying cars
Bratislava, slovakia!

Aeromobil, Bratislava SK
Aeromobil
Aeromobil
Stefan Klein
Aeromobil
“Gamechangers: Next Generation Brands and Business Innovation
and Marketing” … the next book from Peter Fisk including
exa...
We develop the right approach for your business, working collaboratively to
achieve your objectives better, faster … We co...
Strategic consulting
Exploring your biggest challenges and opportunities,
developing smarter strategies and innovative sol...
Peter Fisk is a business and brand innovation expert.
He is a strategic advisor to business leaders on winning strategies ...
+genius
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
Gamechangers of the CEE by Peter Fisk
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Gamechangers of the CEE by Peter Fisk

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Peter Fisk explores the best 21 "Gamechangers" of central and Eastern Europe, Aeromobil to Alior, Enable Talk to Moveo, Petcube to Skoda. First presented at Big Ideas for CEE 2013. Strategy, innovation and leadership keynotes and workshops from peterfisk@peterfisk.com

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Gamechangers of the CEE by Peter Fisk

  1. 1. Big Ideas for CEE with Peter Fisk in Bratislava, 18 October 2013 peterfisk@peterfisk.com theGeniusWorks.com +genius
  2. 2. EMT, Tallinn EE Synqera, St Petersburg RU Heavy Eco, Tallinn EE Tandem, Riga, LV Parra, Kaunas LT Instabank, Moscow RU Alior Sync, Warsaw PL Babochki Cafe, Moscow RU Blessus, Warsaw PL Mall.cz, Prague CZ NewsinLevels, Prague CZ Skoda, Mlada Bleslav CZ Lingibli, Bratislava SK Pipistrel, Ajdovscina SI Enable Talk, Kiev UA Petcube, Kiev UA Aeromobil, Bratislava SK Antro, Oriszentpeter, HU Rimac, Sveta Nedejla HR VodaVoda, Belgrade RS Dacia, Mioveni, RO
  3. 3. change the game Change Why
  4. 4. change the objective Purpose Category Brand Change Change Why Why
  5. 5. change the audience Change Why Change who Geography Segment Relationship
  6. 6. change the experience Product Change Application Why Experience Change what
  7. 7. change the business Change Why Change how Engagement Business model Impact
  8. 8. change the game Purpose Product Change Change Category Application Why Why Brand Experience Change Change who what Geography Change Segment how Relationship Engagement Business model Impact
  9. 9. Aeromobil
  10. 10. Aeromobil Of the Stefan Klein’S travel world FLYING CARS
  11. 11. Alior sync Of the travel Y, 20-35 Just for Gen world
  12. 12. Alior sync Of the travel world Gen Y only, 20-35 Social Mobile 24/7
  13. 13. Babochki Cafe
  14. 14. Babochki Cafe Free the travel drinks Of food, free world pay per minute
  15. 15. Blessus clothing
  16. 16. Blessus clothing Wearthe travel world Of it different ways 1 item = 10 options
  17. 17. Dacia with renault
  18. 18. Dacia with renault ‘frugal’ innovation
  19. 19. Dacia with renault Of the travel world ‘frugal’ innovation Big in USA for just $6k
  20. 20. Big in estonia … But How to grow? Global Pre-pay cards
  21. 21. ENABLE TALK
  22. 22. ENABLE TALK Giving sign language
  23. 23. ENABLE TALK Giving sign language Microsoft Imagine 2012
  24. 24. HEAVY ECO Of the travel world Alternative Fashion Made in prison
  25. 25. instabank
  26. 26. instabank but not a bank Facebook/Foursquare Of the travel world
  27. 27. LINGIBLI Easy LANGUAGES
  28. 28. LINGIBLI Easy LANGUAGES Learning by qr codes
  29. 29. Mall.cz with P&G
  30. 30. Mall.cz with P&G Virtual shopping See, click, buy
  31. 31. Moveo by Antro
  32. 32. Moveo by Antro Electric scooters
  33. 33. Moveo by Antro Electric scooters Fold up in your bag
  34. 34. News in Levels mobile uber-bank By language skill Of the travel world Eu6000
  35. 35. News in Levels mobile uber-bank By language skill Of the travel world Eu6000 EASY TO LEARN AND LIVE
  36. 36. Parra SBa’S “cool” Brand
  37. 37. Parra OfSBa’Stravel world the “cool” Brand Lead supplier of ikea
  38. 38. PETCUBE
  39. 39. PETCUBE WATCH PETS online
  40. 40. PETCUBE WATCH PETS online Go to Kickstarter now
  41. 41. Pipistrel All-Electric Planes
  42. 42. Pipistrel All-Electric Planes Google Green Winner
  43. 43. RIMAC
  44. 44. RIMAC electric supercars
  45. 45. RIMAC electric supercars Only 88 made, $1M each
  46. 46. Skoda Most profit of VW
  47. 47. Skoda Of the travel world Most profit of VW Co-creating in china
  48. 48. synqera Of the travel world Big data to emotions
  49. 49. synqera Of the travel world Big data to emotions Mood-sensing shopping
  50. 50. tandem
  51. 51. tandem Of the Urinal + basin travel world Men wash their hands!
  52. 52. Voda voda
  53. 53. Voda voda Of theMineralworld travel water Best global design
  54. 54. change the game Change Why
  55. 55. change the objective Purpose Category Brand Change Change Why Why
  56. 56. change the audience Change Why Change who Geography Segment Relationship
  57. 57. change the experience Product Change Application Why Experience Change what
  58. 58. change the business Change Why Change how Engagement Business model Impact
  59. 59. change the game Purpose Product Change Change Category Application Why Why Brand Experience Change Change who what Geography Change Segment how Relationship Engagement Business model Impact
  60. 60. EMT, Tallinn EE Synqera, St Petersburg RU Heavy Eco, Tallinn EE Tandem, Riga, LV Parra, Kaunas LT Instabank, Moscow RU Alior Sync, Warsaw PL Babochki Cafe, Moscow RU Blessus, Warsaw PL Mall.cz, Prague CZ NewsinLevels, Prague CZ Skoda, Mlada Bleslav CZ Lingibli, Bratislava SK Pipistrel, Ajdovscina SI Enable Talk, Kiev UA Petcube, Kiev UA Aeromobil, Bratislava SK Antro, Oriszentpeter, HU Rimac, Sveta Nedejla HR VodaVoda, Belgrade RS Dacia, Mioveni, RO
  61. 61. Who’S the BeSt in cee? Skoda, Mlada Bleslav CZ Lingibli, Bratislava SK Pipistrel, Ajdovscina SI Rimac, Sveta Nedejla HR Aeromobil, Bratislava SK Antro, Oriszentpeter, HU Enable Talk, Kiev UA
  62. 62. aeroMoBil … the flying cars Bratislava, slovakia! Aeromobil, Bratislava SK
  63. 63. Aeromobil
  64. 64. Aeromobil
  65. 65. Stefan Klein
  66. 66. Aeromobil
  67. 67. “Gamechangers: Next Generation Brands and Business Innovation and Marketing” … the next book from Peter Fisk including examples from the CEE will be published in April 2014. The new breed of market leaders think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They embrace all the new business tools - from empathetic design to disruptive technologies, social media to sustainable innovation – bringing them together for more impact. These are the building blocks for you to come a gamechanger too. • Human … customer-driven, human-centred emotionally-engaging business • Creative … design and innovation, to think bolder , different and better • Networked … built around networks and partnerships of supply and demand • Social … social media and online communities, but local and tribal too • Participative … crowdsourcing, co-creating, collaborating with customers • Responsible … doing better by doing good, socially and environmentally Explore and collaborate with the work in progress at www.NextGenerationBrands.com
  68. 68. We develop the right approach for your business, working collaboratively to achieve your objectives better, faster … We combine a wide range of processes and tools, insights and ideas, people and partners Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects © GeniusWorks 2013
  69. 69. Strategic consulting Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Business vision fast Future Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Innovation Innolab Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Brand strategy Brandlab Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Propositions myworld Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Business impact optima Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar Practical development Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Masterclasses Inspiring, practical and stretching 1-2 day seminars on future strategy and brands, marketing and innovation applied to your business issues and sector opportunities. Recent clients: BNP Paribas, Skanska Business summits Bringing your people together to rethink and refocus their priorities and direction. Designing and facilitating the format and content to energise, connect and enable. Recent clients: Hershey’s, Time Warner Customised training Working with you to design better programmes from 40+ modules, based on team and personal capabilities and priorities, qualifications and real impact. Recent clients: Coca Cola, Eczacibasi Innovative Leaders From 2d to 4d: command and control to connecting and collaborating, catalysing and creating, amplifying potential to deliver business and market leadership. Recent clients: Coty Beauty, Lastminute Winning Marketers Customer champions, business innovators, growth drivers … how to drive and align the business, and deliver more business and market impact. Recent clients: Nestle, Standard Life Inspiring keynotes Alibaba to Zidisha, Ashmei to ZaoZao, the next generation of brands are shaping markets with new ideas and tools. What does it take to compete, innovate and win in these new markets? Example themes for keynote speeches: Gamechangers How to shape your market in your own vision, not live in the shadow of others. How to innovate from the future back, then win now forward. What is the future of health, retail, travel and your world? Think Different Steve Jobs was a genius and a geek, who defied the rules of business to create new markets, and phenomenal results. How can you apply the magic of Apple to your business, and Steve to your leadership? New Customer Agenda What do post-crisis, digitally enabled, globally influenced customers really want? Connecting insights and trends, to explore how you can do more for your customers, and outthink the competition. Einstein Picasso How to combine the analytical precision and disruptive imagination of your left and right brain to think bigger, simplify complexity, shape the future, innovate smarter, and make better decisions. GenY+SoLoMo=expG Young people, social media, mobile marketing … connecting digital and physical worlds, networks and content, viral storytelling and target promotions to deliver faster, exponential growth. Contact Peter Fisk at peterfisk@peterfisk.com or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com +genius
  70. 70. Peter Fisk is a business and brand innovation expert. He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com Project: www.NextGenerationBrands.com He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks. .
  71. 71. +genius
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