Are you ready to change the world?PeterFisk@PeterFisk.comtheGeniusWorks.com@GeniusWorks
Exponential changeeverywhere
AsianYouthfulMobileCollaborative
500m photos/day100Hrs video/minphone 150 Times/day
We Share 25% of everything
Flat and FragmentedNobody is average
consumers in controlImitation is instant
Every business needs todo more
the next generationfast and focused
Thinking different
participationattention
participationEMOTIONALattentionFunctional
participationEMOTIONALPullattentionFunctionalPush
participationEMOTIONALPullEngagementattentionFunctionalPushinterruption
MovementparticipationEMOTIONALPullEngagementmarketattentionFunctionalPushinterruption
change the game
change the game
change the game
Think bigger
thinks in a bigger context sees with a different perspectiveamplifies the potential of otherswants to make life betterlove...
GamechangersFuse
GamechangersEnable
GamechangersAmplify
Amaze me
23&MeDNA Profile $99Anne Wojcicki
Juan Valdez cafeCoffee Grower cafesLuis Genaro Munoz
MovenHuman direct bankBrett King
Space XCommercial SpaceElon Musk
GRAAL BIOALTERNATIVE ENERGYBERNADO GRADIN
ASHMEIPREMIUM SPORTSWEARSTUART BROOKES
RASPBERRY PI£20 circuit boardsEDEN UPTON
RENOVACOLOUR TOILET PAPERPAULO MP DE SILVA
AZURI TECHPay as you go powerSimon Garth
zidishaP2p lend to FArmersJulia Jurnia
MAYRIG RESTAURANTARMENIAN CULTUREALINE KAMAKIAN
REDBUS INDIAOnline bus systemPHANINDRA SAMA
Narayana hospitalsAFFORDABLE SURGERYDr DAVI SHETTY
GREENBOXDISNEY KIDS clothESFANGFANG WU
ZESPRIWORLD’s best KIWIsLAIN JAGER
Change theconcept• Big idea• Brands• Characters• Stories• ThemesHow to change the game?
Contextinnovation• Enhancing• Collaborating• Personalising• Simplifying• ReframingChange theconceptChange theCustomerconte...
ContextinnovationProductinnovation• Enriching• Humanising• Streamlining• Connecting• Enabling more• Enhancing• Collaborati...
ContextinnovationProductinnovationBusinessinnovation• Enriching• Humanising• Streamlining• Connecting• Enabling more• Enha...
ContextinnovationProductinnovationValueinnovationBusinessinnovation• Enriching• Humanising• Streamlining• Connecting• Enab...
More than technologyMore than socialMore than business modelsMore than new markets
morefocusedmoreconnectedmorehumanmoredistinctivemoreresponsiblemoreinnovativemoreenabling
Are you ready to change the world?
Welcome to thegamechangers
Are you ready
Are you readyTo changethe world?
A world ofunlimitedpossibilities
and extraordinaryresults
50 businesses that areChanging our world
Air Asia ... “bOttOm Of the pyRamID” taKes Off
AIR BNB … seLLING the WORLD’s spaRe ROOms
Aberchrombie & FITCH … sexuaLIseD shOppING
Alibaba… ChINa’s pLatfORm fOR GLObaL busINess
Apple ... The apps revolution is just beginning
Aravind … NeW busINess mODeLs CuRe bLINDNess
AZURI … pOWeR fROm thE DESERT SUN, POWER TO AFRICA
Better Place … ChaRGe pOINts fOR CLeaN CaRs
BYD ... WaRReN buffett’s ChINese eLeCtRIC DReam
EKOCYCLE … COKe (aND WILL.I.am) maKe ReCyCLING COOL
El Bulli … WORLD’s best RestauRaNt (ChemIstRy Lab)
Fiat 500 ... Fun and funky for times of crisis
Grameen ... Microcredits to escape poverty
Guggenheim ... inspiring the rebirth of Bilbao
Huawei ... maKING the WORLD’s mObILe phONes
Iberdrola ... Harnessing the wind and waves
IBM ... Creating visions for a smarter planet
INTUITIVE SURGical … RObOtIC aND RemOte OpeRatIONs
KICKSTARTER ... CROWDFUNDING YOUR BUSINESS
Lego … fROm bRICKs tO COmmuNItIes
Li & Fung… eNabLING aNybODy tO DO aNythING
Live Nation … ReDefINING LIve musIC
M-Pesa … a NeW CuRReNCy fOR afRICa
METHOD … CaRING aND CLeaNeR
Nespresso … aDDICtIve busINess mODeLs fOR GReat COffee
Nike FUELBAND ... Digital enabled lifestyles
ORGANOVA ... HUMAN ORGANS Printed in 3D on Demand
Le Pain Quotitien … ReCReatING autheNtIC expeRIeNCes
Patients Like Me … GeNetIC CODes ChaNGe pRIORItIes
Philosophy ... beauty is about people not ingredients
PIXAR ... TECHNOLOGY TO BE EMOTIONAL
P&G Pur … puRIfIeD WateR DOING GOOD
RED BULL ... Turning brands into media businesses
ROVIO ... Changing the world of gaming
Samsung … yIN aND yaNG Of teChNOLOGICaL DesIGN
Schenzen Stock Exchange … the neW Wall Street
SQUARE … maKING mObILe paymeNts easy
SUPERDRY … fROm maRKet staLL tO GLObaL fashION
SYNGENTA ... Engineering food for future populations
Tata … CaRING CapItaLIsm aND fRuGaL INNOvatION
TENCENT … buILDING the WORLD’s LaRGest sOCIaL NetWORK
Tesla ... Better, faster and sexier than a Ferrari
Threadless … t-shirts designed by the crowd
Umpqua Bank … INspIReD by staRbuCKs aND Gap
UNIQLO … DesIGNeD tO COst Less
Virgin Galactic … INteR-continental travel
zapposzapposZappos ... Delivering happiness
zapposzapposCould you change the world too?
What will you do?
What will youenable people to do?
Which they have neverDone before?
Are you ready to change the world?
I am a gamechangerI believe in the futureA world of infinite possibilitiesI see opportunity when others see impossibilityT...
PeterFisk@PeterFisk.comtheGeniusWorks.com@GeniusWorks
Gamechangers ... are you ready to change the world? ... by Peter Fisk
Gamechangers ... are you ready to change the world? ... by Peter Fisk
Gamechangers ... are you ready to change the world? ... by Peter Fisk
Gamechangers ... are you ready to change the world? ... by Peter Fisk
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Gamechangers ... are you ready to change the world? ... by Peter Fisk

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Introduction to "Gamechangers", the next book by Peter Fisk exploring how to innovate to "change the game". First presented at Time Warner Executive Summit, Hong Kong, June 2013. For more about the book visit www.nextgenerationbrands.com

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Gamechangers ... are you ready to change the world? ... by Peter Fisk

  1. 1. Are you ready to change the world?PeterFisk@PeterFisk.comtheGeniusWorks.com@GeniusWorks
  2. 2. Exponential changeeverywhere
  3. 3. AsianYouthfulMobileCollaborative
  4. 4. 500m photos/day100Hrs video/minphone 150 Times/day
  5. 5. We Share 25% of everything
  6. 6. Flat and FragmentedNobody is average
  7. 7. consumers in controlImitation is instant
  8. 8. Every business needs todo more
  9. 9. the next generationfast and focused
  10. 10. Thinking different
  11. 11. participationattention
  12. 12. participationEMOTIONALattentionFunctional
  13. 13. participationEMOTIONALPullattentionFunctionalPush
  14. 14. participationEMOTIONALPullEngagementattentionFunctionalPushinterruption
  15. 15. MovementparticipationEMOTIONALPullEngagementmarketattentionFunctionalPushinterruption
  16. 16. change the game
  17. 17. change the game
  18. 18. change the game
  19. 19. Think bigger
  20. 20. thinks in a bigger context sees with a different perspectiveamplifies the potential of otherswants to make life betterloves to explore and take risksfit, flexible and has funhas a childlike wonderfocuses on the best opportunitiesworks with partners to do moredriven by a higher purposecares about people and futurecreative, intuitive strategic, analyticalmale or female, young or old east or west, big or smallgood with technology stuff social, human and emotionalloves aesthetics of designbelieve in myself, believe in betterI am a gamechanger
  21. 21. GamechangersFuse
  22. 22. GamechangersEnable
  23. 23. GamechangersAmplify
  24. 24. Amaze me
  25. 25. 23&MeDNA Profile $99Anne Wojcicki
  26. 26. Juan Valdez cafeCoffee Grower cafesLuis Genaro Munoz
  27. 27. MovenHuman direct bankBrett King
  28. 28. Space XCommercial SpaceElon Musk
  29. 29. GRAAL BIOALTERNATIVE ENERGYBERNADO GRADIN
  30. 30. ASHMEIPREMIUM SPORTSWEARSTUART BROOKES
  31. 31. RASPBERRY PI£20 circuit boardsEDEN UPTON
  32. 32. RENOVACOLOUR TOILET PAPERPAULO MP DE SILVA
  33. 33. AZURI TECHPay as you go powerSimon Garth
  34. 34. zidishaP2p lend to FArmersJulia Jurnia
  35. 35. MAYRIG RESTAURANTARMENIAN CULTUREALINE KAMAKIAN
  36. 36. REDBUS INDIAOnline bus systemPHANINDRA SAMA
  37. 37. Narayana hospitalsAFFORDABLE SURGERYDr DAVI SHETTY
  38. 38. GREENBOXDISNEY KIDS clothESFANGFANG WU
  39. 39. ZESPRIWORLD’s best KIWIsLAIN JAGER
  40. 40. Change theconcept• Big idea• Brands• Characters• Stories• ThemesHow to change the game?
  41. 41. Contextinnovation• Enhancing• Collaborating• Personalising• Simplifying• ReframingChange theconceptChange theCustomercontext• Big idea• Brands• Characters• Stories• Themes
  42. 42. ContextinnovationProductinnovation• Enriching• Humanising• Streamlining• Connecting• Enabling more• Enhancing• Collaborating• Personalising• Simplifying• ReframingChange theconceptChange theCustomercontextChange theProductmodel• Big idea• Brands• Characters• Stories• Themes
  43. 43. ContextinnovationProductinnovationBusinessinnovation• Enriching• Humanising• Streamlining• Connecting• Enabling more• Enhancing• Collaborating• Personalising• Simplifying• Reframing• Enlarging• Emotionalising• Amplifying• Enlarging• MobilisingChange theconceptChange theCustomercontextChange theProductmodelChange theCustomerexperience• Big idea• Brands• Characters• Stories• Themes
  44. 44. ContextinnovationProductinnovationValueinnovationBusinessinnovation• Enriching• Humanising• Streamlining• Connecting• Enabling more• Enabling• Subscribing• Partnering• Subsidising• Repurposing• Enhancing• Collaborating• Personalising• Simplifying• Reframing• Enlarging• Emotionalising• Amplifying• Enlarging• MobilisingChange theconceptChange theCustomercontextChange theProductmodelChange theBusinessModelChange theCustomerexperience• Big idea• Brands• Characters• Stories• Themes
  45. 45. More than technologyMore than socialMore than business modelsMore than new markets
  46. 46. morefocusedmoreconnectedmorehumanmoredistinctivemoreresponsiblemoreinnovativemoreenabling
  47. 47. Are you ready to change the world?
  48. 48. Welcome to thegamechangers
  49. 49. Are you ready
  50. 50. Are you readyTo changethe world?
  51. 51. A world ofunlimitedpossibilities
  52. 52. and extraordinaryresults
  53. 53. 50 businesses that areChanging our world
  54. 54. Air Asia ... “bOttOm Of the pyRamID” taKes Off
  55. 55. AIR BNB … seLLING the WORLD’s spaRe ROOms
  56. 56. Aberchrombie & FITCH … sexuaLIseD shOppING
  57. 57. Alibaba… ChINa’s pLatfORm fOR GLObaL busINess
  58. 58. Apple ... The apps revolution is just beginning
  59. 59. Aravind … NeW busINess mODeLs CuRe bLINDNess
  60. 60. AZURI … pOWeR fROm thE DESERT SUN, POWER TO AFRICA
  61. 61. Better Place … ChaRGe pOINts fOR CLeaN CaRs
  62. 62. BYD ... WaRReN buffett’s ChINese eLeCtRIC DReam
  63. 63. EKOCYCLE … COKe (aND WILL.I.am) maKe ReCyCLING COOL
  64. 64. El Bulli … WORLD’s best RestauRaNt (ChemIstRy Lab)
  65. 65. Fiat 500 ... Fun and funky for times of crisis
  66. 66. Grameen ... Microcredits to escape poverty
  67. 67. Guggenheim ... inspiring the rebirth of Bilbao
  68. 68. Huawei ... maKING the WORLD’s mObILe phONes
  69. 69. Iberdrola ... Harnessing the wind and waves
  70. 70. IBM ... Creating visions for a smarter planet
  71. 71. INTUITIVE SURGical … RObOtIC aND RemOte OpeRatIONs
  72. 72. KICKSTARTER ... CROWDFUNDING YOUR BUSINESS
  73. 73. Lego … fROm bRICKs tO COmmuNItIes
  74. 74. Li & Fung… eNabLING aNybODy tO DO aNythING
  75. 75. Live Nation … ReDefINING LIve musIC
  76. 76. M-Pesa … a NeW CuRReNCy fOR afRICa
  77. 77. METHOD … CaRING aND CLeaNeR
  78. 78. Nespresso … aDDICtIve busINess mODeLs fOR GReat COffee
  79. 79. Nike FUELBAND ... Digital enabled lifestyles
  80. 80. ORGANOVA ... HUMAN ORGANS Printed in 3D on Demand
  81. 81. Le Pain Quotitien … ReCReatING autheNtIC expeRIeNCes
  82. 82. Patients Like Me … GeNetIC CODes ChaNGe pRIORItIes
  83. 83. Philosophy ... beauty is about people not ingredients
  84. 84. PIXAR ... TECHNOLOGY TO BE EMOTIONAL
  85. 85. P&G Pur … puRIfIeD WateR DOING GOOD
  86. 86. RED BULL ... Turning brands into media businesses
  87. 87. ROVIO ... Changing the world of gaming
  88. 88. Samsung … yIN aND yaNG Of teChNOLOGICaL DesIGN
  89. 89. Schenzen Stock Exchange … the neW Wall Street
  90. 90. SQUARE … maKING mObILe paymeNts easy
  91. 91. SUPERDRY … fROm maRKet staLL tO GLObaL fashION
  92. 92. SYNGENTA ... Engineering food for future populations
  93. 93. Tata … CaRING CapItaLIsm aND fRuGaL INNOvatION
  94. 94. TENCENT … buILDING the WORLD’s LaRGest sOCIaL NetWORK
  95. 95. Tesla ... Better, faster and sexier than a Ferrari
  96. 96. Threadless … t-shirts designed by the crowd
  97. 97. Umpqua Bank … INspIReD by staRbuCKs aND Gap
  98. 98. UNIQLO … DesIGNeD tO COst Less
  99. 99. Virgin Galactic … INteR-continental travel
  100. 100. zapposzapposZappos ... Delivering happiness
  101. 101. zapposzapposCould you change the world too?
  102. 102. What will you do?
  103. 103. What will youenable people to do?
  104. 104. Which they have neverDone before?
  105. 105. Are you ready to change the world?
  106. 106. I am a gamechangerI believe in the futureA world of infinite possibilitiesI see opportunity when others see impossibilityThinking bigger, reframing my perspective.Seeing things differently, thinking differentthings.I explore. I challenge. I risk. I venture.Rethinking. Imagining. Reinventing. Igniting.We are all in the ideas business.Creating, designing, innovating, together.I embrace my childlike wonder and curiosityI take flying leaps into the known.Playing the game. Changing the game. Playingto win.I want to contribute to something bigger thanmyself.I want to make life better, the world a betterplace.Change is my opportunity, to seize and shape.Aiming higher, with a purpose beyond profit.Harnessing the power of ideas, the potential ofpeople.Digital networks, technologies and businessmodels.Fusing the best ideas. amplifying the potential ofothers.Mobilising people with a cause, enabling them toachieve more.I don’t want to live somebody else’s life.To live in the shadow of somebody else’s vision.Imagination is our pathway to a better future.Ideas and brands are our guides.Partners help make them real.Most of all, I believe in us, and in being more.To achieve what we never thought possible.To put a ding in our universe.We are bold, brave and brilliant.We are the gamechangers.
  107. 107. PeterFisk@PeterFisk.comtheGeniusWorks.com@GeniusWorks
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