Exploring the new world of business … and what it means to be a gamechanger of the
business travel market … enabling globa...
VUCA WORLD
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
UnREAL
Crazy
Astounding
+genius
Exponential change
everywhere
Asian
Youthful
Mobile
Collaborative
500m photos/day
100Hrs video/min
phone 150 Times/day
Worldchanging decade
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
Connected, fragmented
Nobody is average
Finding the new growth
consumers in control
Imitation is instant
Every business needs to
do more
more innovative
fast and focused
More impact
Think different
Can you see the man?
What’s your tae kuk?
Automate
west
big
capability
scale
+genius
personalise
east
small
ideas
focus
Automate
west
big
capability
scale
+genius
What market are you really in?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleid...
consistent
me
different
deliver
individual
+genius
deviant
we
relevant
enable
collaborate
consistent
me
different
deliver
individual
+genius
Where is your opportunity?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidosco...
stabile
improve
experience
Size matters
lead
+genius
agile
transform
imagination
Value creation
amplify
stabile
improve
experience
Size matters
lead
+genius
How will you win in this world?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kalei...
change the game
You
Around the world
gamechangers
Amazon
Diapers to zappos
Jeff BEzos
23&Me
DNA Profile $99
Anne Wojcicki
Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
Moven
Human direct bank
Brett King
GRAAL BIO
ALTERNATIVE ENERGY
BERNADO GRADIN
ASHMEI
PREMIUM SPORTSWEAR
STUART BROOKES
RASPBERRY PI
£20 circuit boards
EDEN UPTON
AZURI TECH
Pay as you go power
Simon Garth
RENOVA
COLOUR TOILET PAPER
PAULO MP DE SILVA
MAYRIG RESTAURANT
ARMENIAN CULTURE
ALINE KAMAKIAN
zidisha
P2p lend to FArmers
Julia Jurnia
REDBUS INDIA
Online bus system
PHANINDRA SAMA
Narayana hospitals
AFFORDABLE SURGERY
Dr DAVI SHETTY
Square
Payments ANYWHERE
With China Mobile
Nike+
Digital lifestyle
Gyakasou club
change the game
Change
Why
change the purpose
Change
Why
Change
Why
change the audience
Change
Why
Change
who
change the experience
Change
Why
Change
what
change the business model
Change
Why
Change
how
change the game
Change
Why
Change
who
Change
what
Change
Why
Change
how
What we already know
What we already know
growth
confidence
East
multinational
travel
stagnation
Recession
West
national
virtual
Source: GBTA, ...
How is business changing?
How is business changing?
More digital
more physical
More volatile
more agile
More Global
more dispersed
More human
more c...
What is the bottom line?
52% op efficiency
32% profitability
30% more sales
27% new products
22% stability
43% new products
40% managing change
32%...
Source: McKinsey 2012/IBM 2013
How do businesses grow?
1. Talent
2. Productivity
3. Innovation
1. Efficiency
2. Regulation
3. Customers
1. Innovation
2. Talent
3. Being global
S...
What matters to who?
Business
• Profitable growth
• Enter new markets
• Innovation
• Agile working
• Efficiency
Traveller
• Do better business
...
So does travel drive growth?
$9.5
increase
revenue
$1
invested
in travel
$2.9
increase
profits
Source: Travel Matters, Oxford Economics 2013
So does tr...
$9.5
increase
revenue
$1
invested
in travel
$2.9
increase
profits
Source: Travel Matters, Oxford Economics 2013
Better col...
Try reframing what we do
Try reframing what we do
traveller
Growth
enable
collaboration
business
manager
efficiency
support
travel
travel
You
Of the travel world
gamechangers
aloft
W hotel at home
starwood
airBNB
Optimising assets
Brian cheskey
zipcars
carshare per minute
Antje danielson
skype
Disruptive models
Niklas Zennstrom
Linkedin
Network partners
Reid hoffman
MovEO
Suitcase scooter
Tamas slezak
Li & Fung
Business ecosystems
Victor li
alibaba
digital marketplace
Jack ma
AIR ASIA
new middle travel
Tony Fernandez
Virgin Galactic
Transforming travel
Richard Branson
Why go for 10%?
When you can have 10x?
“We” can help you get there
“We” can help you achieve more
“We” help you groW faster
+genius
PeterFisk@PeterFisk.com
theGeniusWorks.com
@GeniusWorks
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
Gamechangers: Innovating the Business Travel World by Peter Fisk
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Gamechangers: Innovating the Business Travel World by Peter Fisk

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Who are the gamechangers shaking up our world? What does this mean for business travel (and indeed every market)? How can we learn from the next generation of business to change the game - with new purpose, markets and audiences, propositions and solutions, market and business models. First Presented at the Executive Travel Forum in Venice with Sabre, 2 October 2013. More at Gamechangers.Pro

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Gamechangers: Innovating the Business Travel World by Peter Fisk

  1. 1. Exploring the new world of business … and what it means to be a gamechanger of the business travel market … enabling global business to accelerate growth. with Peter Fisk +genius
  2. 2. VUCA WORLD
  3. 3. Volatile Uncertain Complex Ambiguous +genius
  4. 4. Vibrant UnREAL Crazy Astounding
  5. 5. +genius
  6. 6. Exponential change everywhere
  7. 7. Asian Youthful Mobile Collaborative
  8. 8. 500m photos/day 100Hrs video/min phone 150 Times/day
  9. 9. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  10. 10. Connected, fragmented Nobody is average
  11. 11. Finding the new growth
  12. 12. consumers in control Imitation is instant
  13. 13. Every business needs to do more
  14. 14. more innovative fast and focused More impact
  15. 15. Think different
  16. 16. Can you see the man?
  17. 17. What’s your tae kuk?
  18. 18. Automate west big capability scale +genius
  19. 19. personalise east small ideas focus Automate west big capability scale +genius
  20. 20. What market are you really in? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  21. 21. consistent me different deliver individual +genius
  22. 22. deviant we relevant enable collaborate consistent me different deliver individual +genius
  23. 23. Where is your opportunity? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  24. 24. stabile improve experience Size matters lead +genius
  25. 25. agile transform imagination Value creation amplify stabile improve experience Size matters lead +genius
  26. 26. How will you win in this world? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  27. 27. change the game
  28. 28. You Around the world gamechangers
  29. 29. Amazon Diapers to zappos Jeff BEzos
  30. 30. 23&Me DNA Profile $99 Anne Wojcicki
  31. 31. Juan Valdez cafe Coffee Grower cafes Luis Genaro Munoz
  32. 32. Moven Human direct bank Brett King
  33. 33. GRAAL BIO ALTERNATIVE ENERGY BERNADO GRADIN
  34. 34. ASHMEI PREMIUM SPORTSWEAR STUART BROOKES
  35. 35. RASPBERRY PI £20 circuit boards EDEN UPTON
  36. 36. AZURI TECH Pay as you go power Simon Garth
  37. 37. RENOVA COLOUR TOILET PAPER PAULO MP DE SILVA
  38. 38. MAYRIG RESTAURANT ARMENIAN CULTURE ALINE KAMAKIAN
  39. 39. zidisha P2p lend to FArmers Julia Jurnia
  40. 40. REDBUS INDIA Online bus system PHANINDRA SAMA
  41. 41. Narayana hospitals AFFORDABLE SURGERY Dr DAVI SHETTY
  42. 42. Square Payments ANYWHERE With China Mobile
  43. 43. Nike+ Digital lifestyle Gyakasou club
  44. 44. change the game Change Why
  45. 45. change the purpose Change Why Change Why
  46. 46. change the audience Change Why Change who
  47. 47. change the experience Change Why Change what
  48. 48. change the business model Change Why Change how
  49. 49. change the game Change Why Change who Change what Change Why Change how
  50. 50. What we already know
  51. 51. What we already know growth confidence East multinational travel stagnation Recession West national virtual Source: GBTA, Amex
  52. 52. How is business changing?
  53. 53. How is business changing? More digital more physical More volatile more agile More Global more dispersed More human more collaborative More Virtual more partnered More creative more exploratory More customer more responsive More Talent more empowered Source: Bain, Fast Company, CIPD
  54. 54. What is the bottom line?
  55. 55. 52% op efficiency 32% profitability 30% more sales 27% new products 22% stability 43% new products 40% managing change 32% new markets 32% op efficiency 30% more sales Source: IBM Consulting 2013 High performersmost companies growthefficiency What is the bottom line?
  56. 56. Source: McKinsey 2012/IBM 2013 How do businesses grow?
  57. 57. 1. Talent 2. Productivity 3. Innovation 1. Efficiency 2. Regulation 3. Customers 1. Innovation 2. Talent 3. Being global Source: McKinsey 2012/IBM 2013 New innovations New structures New markets How do businesses grow?
  58. 58. What matters to who?
  59. 59. Business • Profitable growth • Enter new markets • Innovation • Agile working • Efficiency Traveller • Do better business • Optimise my time • Convenience • Personal choice • Wellbeing Travel Manager • Support travellers • Improved data • Enforce policies • Best technologies • Improved ROI Travel Company • Profitable growth • Deliver service • Add more value • Strong relationships • Best technologies Travel Industry • Profitable growth • Deliver service • Add more value • Strong relationships • Best technologies What matters to who?
  60. 60. So does travel drive growth?
  61. 61. $9.5 increase revenue $1 invested in travel $2.9 increase profits Source: Travel Matters, Oxford Economics 2013 So does travel drive growth?
  62. 62. $9.5 increase revenue $1 invested in travel $2.9 increase profits Source: Travel Matters, Oxford Economics 2013 Better collaboration New partnerships Entering new markets Improved sales New insights, ideas Personal development So does travel drive growth?
  63. 63. Try reframing what we do
  64. 64. Try reframing what we do traveller Growth enable collaboration business manager efficiency support travel travel
  65. 65. You Of the travel world gamechangers
  66. 66. aloft W hotel at home starwood
  67. 67. airBNB Optimising assets Brian cheskey
  68. 68. zipcars carshare per minute Antje danielson
  69. 69. skype Disruptive models Niklas Zennstrom
  70. 70. Linkedin Network partners Reid hoffman
  71. 71. MovEO Suitcase scooter Tamas slezak
  72. 72. Li & Fung Business ecosystems Victor li
  73. 73. alibaba digital marketplace Jack ma
  74. 74. AIR ASIA new middle travel Tony Fernandez
  75. 75. Virgin Galactic Transforming travel Richard Branson
  76. 76. Why go for 10%? When you can have 10x?
  77. 77. “We” can help you get there
  78. 78. “We” can help you achieve more
  79. 79. “We” help you groW faster
  80. 80. +genius PeterFisk@PeterFisk.com theGeniusWorks.com @GeniusWorks
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