Gamechangers: Innovating the Business Travel World by Peter Fisk

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Who are the gamechangers shaking up our world? What does this mean for business travel (and indeed every market)? How can we learn from the next generation of business to change the game - with new purpose, markets and audiences, propositions and solutions, market and business models. First Presented at the Executive Travel Forum in Venice with Sabre, 2 October 2013. More at Gamechangers.Pro

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Gamechangers: Innovating the Business Travel World by Peter Fisk

  1. 1. Exploring the new world of business … and what it means to be a gamechanger of the business travel market … enabling global business to accelerate growth. with Peter Fisk +genius
  2. 2. VUCA WORLD
  3. 3. Volatile Uncertain Complex Ambiguous +genius
  4. 4. Vibrant UnREAL Crazy Astounding
  5. 5. +genius
  6. 6. Exponential change everywhere
  7. 7. Asian Youthful Mobile Collaborative
  8. 8. 500m photos/day 100Hrs video/min phone 150 Times/day
  9. 9. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  10. 10. Connected, fragmented Nobody is average
  11. 11. Finding the new growth
  12. 12. consumers in control Imitation is instant
  13. 13. Every business needs to do more
  14. 14. more innovative fast and focused More impact
  15. 15. Think different
  16. 16. Can you see the man?
  17. 17. What’s your tae kuk?
  18. 18. Automate west big capability scale +genius
  19. 19. personalise east small ideas focus Automate west big capability scale +genius
  20. 20. What market are you really in? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  21. 21. consistent me different deliver individual +genius
  22. 22. deviant we relevant enable collaborate consistent me different deliver individual +genius
  23. 23. Where is your opportunity? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  24. 24. stabile improve experience Size matters lead +genius
  25. 25. agile transform imagination Value creation amplify stabile improve experience Size matters lead +genius
  26. 26. How will you win in this world? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  27. 27. change the game
  28. 28. You Around the world gamechangers
  29. 29. Amazon Diapers to zappos Jeff BEzos
  30. 30. 23&Me DNA Profile $99 Anne Wojcicki
  31. 31. Juan Valdez cafe Coffee Grower cafes Luis Genaro Munoz
  32. 32. Moven Human direct bank Brett King
  33. 33. GRAAL BIO ALTERNATIVE ENERGY BERNADO GRADIN
  34. 34. ASHMEI PREMIUM SPORTSWEAR STUART BROOKES
  35. 35. RASPBERRY PI £20 circuit boards EDEN UPTON
  36. 36. AZURI TECH Pay as you go power Simon Garth
  37. 37. RENOVA COLOUR TOILET PAPER PAULO MP DE SILVA
  38. 38. MAYRIG RESTAURANT ARMENIAN CULTURE ALINE KAMAKIAN
  39. 39. zidisha P2p lend to FArmers Julia Jurnia
  40. 40. REDBUS INDIA Online bus system PHANINDRA SAMA
  41. 41. Narayana hospitals AFFORDABLE SURGERY Dr DAVI SHETTY
  42. 42. Square Payments ANYWHERE With China Mobile
  43. 43. Nike+ Digital lifestyle Gyakasou club
  44. 44. change the game Change Why
  45. 45. change the purpose Change Why Change Why
  46. 46. change the audience Change Why Change who
  47. 47. change the experience Change Why Change what
  48. 48. change the business model Change Why Change how
  49. 49. change the game Change Why Change who Change what Change Why Change how
  50. 50. What we already know
  51. 51. What we already know growth confidence East multinational travel stagnation Recession West national virtual Source: GBTA, Amex
  52. 52. How is business changing?
  53. 53. How is business changing? More digital more physical More volatile more agile More Global more dispersed More human more collaborative More Virtual more partnered More creative more exploratory More customer more responsive More Talent more empowered Source: Bain, Fast Company, CIPD
  54. 54. What is the bottom line?
  55. 55. 52% op efficiency 32% profitability 30% more sales 27% new products 22% stability 43% new products 40% managing change 32% new markets 32% op efficiency 30% more sales Source: IBM Consulting 2013 High performersmost companies growthefficiency What is the bottom line?
  56. 56. Source: McKinsey 2012/IBM 2013 How do businesses grow?
  57. 57. 1. Talent 2. Productivity 3. Innovation 1. Efficiency 2. Regulation 3. Customers 1. Innovation 2. Talent 3. Being global Source: McKinsey 2012/IBM 2013 New innovations New structures New markets How do businesses grow?
  58. 58. What matters to who?
  59. 59. Business • Profitable growth • Enter new markets • Innovation • Agile working • Efficiency Traveller • Do better business • Optimise my time • Convenience • Personal choice • Wellbeing Travel Manager • Support travellers • Improved data • Enforce policies • Best technologies • Improved ROI Travel Company • Profitable growth • Deliver service • Add more value • Strong relationships • Best technologies Travel Industry • Profitable growth • Deliver service • Add more value • Strong relationships • Best technologies What matters to who?
  60. 60. So does travel drive growth?
  61. 61. $9.5 increase revenue $1 invested in travel $2.9 increase profits Source: Travel Matters, Oxford Economics 2013 So does travel drive growth?
  62. 62. $9.5 increase revenue $1 invested in travel $2.9 increase profits Source: Travel Matters, Oxford Economics 2013 Better collaboration New partnerships Entering new markets Improved sales New insights, ideas Personal development So does travel drive growth?
  63. 63. Try reframing what we do
  64. 64. Try reframing what we do traveller Growth enable collaboration business manager efficiency support travel travel
  65. 65. You Of the travel world gamechangers
  66. 66. aloft W hotel at home starwood
  67. 67. airBNB Optimising assets Brian cheskey
  68. 68. zipcars carshare per minute Antje danielson
  69. 69. skype Disruptive models Niklas Zennstrom
  70. 70. Linkedin Network partners Reid hoffman
  71. 71. MovEO Suitcase scooter Tamas slezak
  72. 72. Li & Fung Business ecosystems Victor li
  73. 73. alibaba digital marketplace Jack ma
  74. 74. AIR ASIA new middle travel Tony Fernandez
  75. 75. Virgin Galactic Transforming travel Richard Branson
  76. 76. Why go for 10%? When you can have 10x?
  77. 77. “We” can help you get there
  78. 78. “We” can help you achieve more
  79. 79. “We” help you groW faster
  80. 80. +genius PeterFisk@PeterFisk.com theGeniusWorks.com @GeniusWorks

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