Digital Desire ... creating demand for digital networks and services

digital desire Peter Fisk theGeniusWorks.com European Information Society Conferencegenius Krakow, Poland, April 2011 works

INSPIRING INSPIRING Connecting COLLABORATING ENABLING ENABLINGgenius works

genius works

genius theGeniusWorks.com works

10 demand driversgenius works

1 1. Have an inspiring purposegenius works

Team Obama … an inspiring purposegenius works

Aravind Eyecare … an inspiring purposegenius works

2 1. Have an inspiring purpose 2. Deliver significant, relevant benefitsgenius works

M-Pesa … significant, relevant benefitsgenius works

Nike+ … significant, relevant benefitsgenius works

3 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for megenius works

Net a Porter … the best content for megenius works

Web MD… the best content for megenius works

4 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaborationgenius works

Groupon … the power of collaborationgenius works

Tripadvisor … the power of collaborationtheGeniusWorks.comgenius works

5 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionallygenius works

Zappos … energise people emotionallygenius works

Current TV … energise people emotionallygenius works

6 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worldsgenius works

2 Lego … connect real and virtualgenius lego works

Zipcars … connect real and virtualgenius works

7 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do moregenius works

Smarty Pig … enable people to do moregenius works

Patients like me … enable people to do moregenius works

8 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business modelgenius works

iTunes … innovate the business modelgenius works

GiffGaff … innovate the business modelgenius works

9 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business model 9. Be simple, fast and intuitivegenius works

Twitter … simple, fast and intuitivegenius works

Nintendo … simple, fast and intuitivegenius works

10 1. Have an inspiring purpose 2. Deliver significant, relevant benefits 3. Have the best content for me 4. Harness the power of collaboration 5. Energise people emotionally 6. Connect real and virtual worlds 7. Enable people to do more 8. Innovate the total business model 9. Be simple, fast and intuitive 10. Create an exponential contagiongenius works

Facebook … an exponential contagiongenius works

Gaga … an exponential contagion Gaga … an exponential contagiongenius works

digital impactgenius Peter Fisk works

How can you make life better?genius works

“Make history”genius works

“Be disruptive ... to make the world a better place”genius works

“Put a ding in the universe”genius works

New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk inno.lab… the accelerated innovation process, to stretch your thinking, focus your action, and inspire your people www.InnoLab.co.ukgenius works

Digital Desire ... creating demand for digital networks and services

by Peter Fisk on Apr 11, 2011

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Digital Desire ... creating demand for digital networks and services — Presentation Transcript