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Creating MOONSHOTS with BRANDS by Peter Fisk
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Creating MOONSHOTS with BRANDS by Peter Fisk

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A brilliant brand can add 10-25% to your market value. The best way to make a good brand brilliant is to reframe it around customers ... what it enables your customer to be, to do and to become ... …

A brilliant brand can add 10-25% to your market value. The best way to make a good brand brilliant is to reframe it around customers ... what it enables your customer to be, to do and to become ... Summary of keynote speech by Peter Fisk ... more at peterfisk@peterfisk.com

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  • 1. Amaze me How to create with your brand Peter Fisk peterfisk@peterfisk.com Professor of Strategy and Marketing, IE Business School Founder of GeniusWorks: inspiring ideas, accelerating growth
  • 2. Brands need to do more in today’s world … How can business do more with their brands?
  • 3. help me to be more help me to achieve more help me to become more How can business do more with their brands?
  • 4. We live in a VUCA world
  • 5. Volatile Uncertain Complex Ambiguous
  • 6. Vibrant Unreal Crazy Astounding
  • 7. Google <X>
  • 8. Change WhyEnabling Collaborative Intelligent Audacious Networked
  • 9. Audacious
  • 10. Intelligent
  • 11. Networked
  • 12. Collaborative
  • 13. Change WhyEnabling
  • 14. 10% 10x
  • 15. Moonshots are about “10x not 10%” thinking … How can your brand help you create moonshots?
  • 16. brands that mean more because they are about me help me to be more How can your brand help you create moonshots?
  • 17. Brands that are about me
  • 18. Umpqua Bank
  • 19. Geek Squad
  • 20. brands that enable me to do things which I couldn’t do help me to achieve more How can your brand help you create moonshots?
  • 21. Nike+
  • 22. Brands that enable me to do more
  • 23. Li & Fung
  • 24. ARM
  • 25. IDEO
  • 26. brands that help me grow by connecting me to a better world help me to become more How can your brand help you create moonshots?
  • 27. Brands that connect me to a better world
  • 28. Syngenta
  • 29. 3DHubs
  • 30. help me to be more help me to achieve more help me to become more How can your brand help you create moonshots?
  • 31. Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to develop more innovative business and brand strategies. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, DSM and Mars, Philosophy and Red Bull, Sabre and Santander, Tata and Virgin, Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. His new book "Gamechangers ... Are you ready to change the world?" is published in late 2014, based on extensive research into the 120 companies who are shaking up markets, and Find out more Email: peterfisk@peterfisk.com Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com Next Book: www.Gamechangers.pro
  • 32. Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com Next book: www.Gamechangers.pro