Changing the Game of COMMUNICATIONS by Peter Fisk

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Peter Fisk's keynote for Canon's Customer Experience Summit on 13-15 May 2014 in Munich, Germany ... including extracts from his forthcoming book "Gamechangers" ... and specific focus on the future of …

Peter Fisk's keynote for Canon's Customer Experience Summit on 13-15 May 2014 in Munich, Germany ... including extracts from his forthcoming book "Gamechangers" ... and specific focus on the future of printed media (which is Canon's interest!) ... More at Gamechangers.pro or email peterfisk@peterfisk.com

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  • 1. Changing the game of communications and  what  it  means  for     why,  what  and  how     you  print Worldchanging … an incredible time of change, new markets and new rules Gamechangers … a new generation of businesses, changing the game Future concepts … what does all this mean for you, what and how you print? Winning ways … time for you to rethink your business, change your game!
  • 2. Worldchanging … an incredible time of change, new markets and new rules
  • 3. VUCA WORLD
  • 4. VOLATILE UNCERTAIN COMPLEX AMBIGUOUS +genius  
  • 5. VIBRANT UNREAL CRAZY ASTOUNDING
  • 6. +genius  
  • 7. EVERY MINUTE
  • 8. TECTONIC POWER SHIFTS
  • 9. TECTONIC POWER SHIFTS
  • 10. TECTONIC POWER SHIFTS
  • 11. WE LIVE IN A TIME OF ‘AWESOMENESS’
  • 12. WHY GO FOR 10% BETTER WHEN 10X BETTER IS POSSIBLE?
  • 13. TIME TO THINK BIGGER
  • 14. A NEW BUSINESS WORLD
  • 15. THINK DIFFERENT
  • 16. CAN YOU SEE THE MAN?
  • 17. Gamechangers … a new generation of businesses, changing the game
  • 18. UNLIMITED POSSIBILITIES
  • 19. BRIGHTER IDEAS
  • 20. DIGITAL MORE PHYSICAL
  • 21. DIGITAL MORE PROFITABLE
  • 22. NEW BUSINESS MODELS © Peter Fisk 2014 peterfisk@peterfisk.com
  • 23. THE 99 CENT BUSINESS MODEL
  • 24. THE $99 BUSINESS MODEL
  • 25. Change Why  Enabling Change the game Collaborative Intelligent audacious Networked
  • 26. audacious Google X 23 and Me Syngenta Tesla Motors
  • 27. Amazon Fidor Bank Scanadu Intuitive Surgical Intelligent
  • 28. Li and Fung Tencent Alibaba 3DHubs Networked
  • 29. Airbnb Nike+ Lego Threadless Collaborative
  • 30. Disney Moven Epocrates Safaricom Change Why  Enabling
  • 31. es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight 1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Le Pain Q 6.  Magazine Luiza 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok 1.  Apple 2.  Beats 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova 1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Dropbox 5.  Giff Gaff 6.  Google X 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi 1.  Aeromobil 2.  Air Asia 3.  Airbnb 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars 1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla 1.  Aeroshots 2.  Beauty’in 3.  Danone 4.  Graze 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri 1.  Ashmei 2.  Desigual 3.  Editd 4.  Gilan 5.  Greenbox 6.  Indetix 7.  Patagonia 8.  Rapha 9.  Threadless 10. Tom’s 1.  Alior Sync 2.  Commonwealth 3.  Fidor 4.  First National 5.  Handelsbanken 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha 1.  Al Jazeera 2.  Coursera 3.  Flipboard 4.  Netflix 5.  Pixar 6.  Red Bull 7.  Supercell 8.  Spotify 9.  Ushahida 10. Wordpress   futureproduct futurefashion futurefoodfutureretail Futurehealth Futuretech FuturemakersFutureBank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands Futuremedia 1.  Ashoka 2.  AzuriTech 3.  Chile AIC 4.  Graal Bio 5.  IBM 6.  IDEO 7.  Kickstarter 8.  Li & Fung 9.  Live Nation 10. Salesforce 1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  Usain Bolt 5.  The Elders 6.  Lovemarks 7.  Oregon Project 8.  ParkRun 9.  WWF 10. You   Futureservice FutureBrands www.gamechangers.pro Are you ready to change the world? © Peter Fisk 2014 peterfisk@peterfisk.com
  • 32. Changing the game of communications and  what  it  means  for     why,  what  and  how     you  print Future concepts … what does all this mean for you, what and how you print?
  • 33. THE INTELLIGENT BOOK CONCEPT 1
  • 34. DIAGNOSTICS APPLICATIONS COMMUNITY
  • 35. THE REALTIME MAILSHOT CONCEPT 2
  • 36. FAST AND FLEX TOPICAL USING ‘SOLOMO’
  • 37. THE PERSONAL MAGAZINE CONCEPT 3
  • 38. SELF SELECTED CURATED PERSONALISED
  • 39. THE ENTERTAINING PACKAGING CONCEPT 4
  • 40. PARTICIPATION MULTIPLE USE DIGITAL HYBRID
  • 41. THE POSITIVE STATEMENT CONCEPT 5
  • 42. THE POSITIVE STATEMENT CONCEPT 5 ANALYTICS REWARDING PERSONALISED
  • 43. Changing the game of communications and  what  it  means  for     why,  what  and  how     you  print Winning ways … time for you to rethink your business, change your game!
  • 44. WHY DOES IT MATTER?
  • 45. WHY DOES IT MATTER? people have high expectations brands want to do more alternatives are doing more staying relevant and valued to reduce costs and grow
  • 46. RETHINK YOUR BUSINESS
  • 47. audacious intelligent networked collaborative enabling RETHINK YOUR BUSINESS
  • 48. TIME TO BE A GAMECHANGER
  • 49. TIME TO BE A GAMECHANGER digital and physical solutions enabling your client to achieve more creating new business models being a brand builder out-thinking your competitors
  • 50. Engaging Enriching Enabling Curated content Contagious communities Collaborative experiences BE BOLD, BRAVE AND BRILLIANT
  • 51. www.Gamechangers.pro
  • 52. Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in strategy, innovation and marketing. GeniusWorks, a boutique consulting firm helping clients around the world to develop more innovative business and brand strategies, and also a visiting professor at IE Business School, one of the world’s top ranked business schools. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London, Istanbul and Dubai. He now works with the leaders of businesses - as diverse as Aeroflot and Coca Cola, HSBC and Red Bull,Tata and Virgin,Visa and Vodafone - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy,“Customer Genius” on customers and experiences,“People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.  His new book "Gamechangers ... Are you ready to change the world?" is published in 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high- impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant. Find out more about him at his website www.theGeniusWorks.com … Preview his forthcoming book at www.Gamechangers.pro Or contact him directly by email at peterfisk@peterfisk.com