BrandLab ... building more inspired brands

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future.space future.space design.studio impact.zonegenius works

Exploring the possibilities for brands future.space 1. Opportunity maps 2. Future scenarios 3. Customer insights 4. Parallel worlds 5. Ideas generationgenius works

Future stretch © GeniusWorks

Parallel worlds © GeniusWorks

Prioritised markets Clustered ideas Target audiencesWe started by seeking to clarify ourpriority markets, target audiences, We creatively generated over 1200 ideas stimulated byand what mattered most to them … customers, creative techniques and parallel markets … Emerging themes Creative paradoxes We brought these ideas together into 12 emerging themes which began to create visions of the future of bathrooms … … whilst we also recognised some of the big paradoxes which nobody has ever solved … © GeniusWorks

design.studio future.space design.studio impact.zonegenius works

design.studio future.space Creating and shaping the best ideas Outputs include 1. Context framing 2. Disruptive creation 3. Creative fusion 4. Character design 5. Concept evaluationgenius works

Creative Fusions © GeniusWorks

Business models © GeniusWorks

impact.zone future.space design.studio impact.zonegenius works

Turning the best ideas into market success future.space impact.zone Outputs include 1. Story development 2. Value propositions 3. Dramatising delivery 4. Content management 5. Enabling performancegenius works

MARKETING ROI Costs of sale Products & Services Sales promotion Promotions Products and services Current profits Pricing Price and channels Shareholder Value Brand equity Future Innovation profits Relationships Marketing investment © GeniusWorks

VALUE CREATION Actual profits of previous years Estimated profits of future years Adjusted profits of future years (discounted for uncertainty) (more accurately, we consider the “economic” profit, which takes into the cost of capital) Economic “value” is the sum of the likely future profits Previous This Future years year years © GeniusWorks

brand.labfuture.space design.studio impact.zone

New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Twitter @geniusworks Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk brand.lab… the accelerated brand strategy and innovation process, to stretch your thinking, integrate your partners, and inspire your peoplegenius works

BrandLab ... building more inspired brands

by Peter Fisk on Nov 30, 2011

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BrandLab ... building more inspired brands — Presentation Transcript