BrandLab ... building more inspired brands

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Accelerated brand strategy, portfolio and architecture development ... with more insight, inspiration and impact ...

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BrandLab ... building more inspired brands

  1. 1. genius works
  2. 2. future.space future.space design.studio impact.zonegenius works
  3. 3. Exploring the possibilities for brands future.space 1. Opportunity maps 2. Future scenarios 3. Customer insights 4. Parallel worlds 5. Ideas generationgenius works
  4. 4. Future stretch © GeniusWorks
  5. 5. © GeniusWorks
  6. 6. Parallel worlds © GeniusWorks
  7. 7. Prioritised markets Clustered ideas Target audiencesWe started by seeking to clarify ourpriority markets, target audiences, We creatively generated over 1200 ideas stimulated byand what mattered most to them … customers, creative techniques and parallel markets … Emerging themes Creative paradoxes We brought these ideas together into 12 emerging themes which began to create visions of the future of bathrooms … … whilst we also recognised some of the big paradoxes which nobody has ever solved … © GeniusWorks
  8. 8. © GeniusWorks
  9. 9. © GeniusWorks
  10. 10. design.studio future.space design.studio impact.zonegenius works
  11. 11. design.studio future.space Creating and shaping the best ideas Outputs include 1. Context framing 2. Disruptive creation 3. Creative fusion 4. Character design 5. Concept evaluationgenius works
  12. 12. Creative Fusions © GeniusWorks
  13. 13. © GeniusWorks
  14. 14. Business models © GeniusWorks
  15. 15. © GeniusWorks
  16. 16. © GeniusWorks
  17. 17. © GeniusWorks
  18. 18. impact.zone future.space design.studio impact.zonegenius works
  19. 19. Turning the best ideas into market success future.space impact.zone Outputs include 1. Story development 2. Value propositions 3. Dramatising delivery 4. Content management 5. Enabling performancegenius works
  20. 20. MARKETING ROI Costs of sale Products & Services Sales promotion Promotions Products and services Current profits Pricing Price and channels Shareholder Value Brand equity Future Innovation profits Relationships Marketing investment © GeniusWorks
  21. 21. VALUE CREATION Actual profits of previous years Estimated profits of future years Adjusted profits of future years (discounted for uncertainty) (more accurately, we consider the “economic” profit, which takes into the cost of capital) Economic “value” is the sum of the likely future profits Previous This Future years year years © GeniusWorks
  22. 22. © GeniusWorks
  23. 23. © GeniusWorks
  24. 24. © GeniusWorks
  25. 25. brand.labfuture.space design.studio impact.zone
  26. 26. New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Twitter @geniusworks Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk brand.lab… the accelerated brand strategy and innovation process, to stretch your thinking, integrate your partners, and inspire your peoplegenius works

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