West East Big Small FEW MANY Mass Niche Volume ValuetheGeniusWorks.com
Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things. theGeniusWorks.com
eBay born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876 theGeniusWorks.com
Customers and non-customers theGeniusWorks.com
Customer energy Energisers“Aspirations” “Distinguishers” Building affinity and loyalty Advantages “Wants” “Differentiators” Building relevance and preference Essentials “Needs” “Must Dos” Building awareness and trust theGeniusWorks.com
From shoes to “delivering happiness” theGeniusWorks.com
Inspiring and developing people who know how to help customers and are willing and able to work in the new GE ways.Generating new ideasand developing Growth Using processcapabilities to make leaders excellence to satisfythem a reality, for customers and driveexample through growth, measured formarket-driven example, through aopportunities and Innovation Customers “net promoter score”imagination based on positivebreakthroughs. recommendationsHaving the best Creating new marketproducts, content opportunitiesand services, Technology Globalisation throughout the world,developed for and expanding inexample through developing marketsGE’s such as Asia and“Ecomagination” Commercial South America.initiative excellence Developing world class sales and marketing talent, and demonstrating the value of “one GE”, with integrated theGeniusWorks.com branding and selling
don’t sell products Never first Early adopters Magic words Focus on the feel Packaging Keep moving
What will you make it happen? theGeniusWorks.com
Leaders v Managers LeadersInspirational Visionary Managers Strategic Decision-makers Facilitators Focused Corporate Tactical Right brain Coordinators Hierarchical Left brain theGeniusWorks.com
Innovation leaders The 5C LeaderThe CatalystThe CommunicatorThe Connector Driving change and innovationThe Conscience Inspiring people to come with youThe Coach Facilitating better solutions Doing the right thing Getting the most our of people theGeniusWorks.com
Where I UsRichard Why Peter theGeniusWorks.com
Here’s to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see things differently.Theyre not fond of rules.And they have no respect for the status quo. They invent. They imagine. They heal. They explore. They create. They inspire.You can praise them, disagree with them, They push the human race forward.quote them, disbelieve them,glorify or vilify them. Maybe they have to be crazy. How else can you stare at an empty canvasAbout the only thing you cant do is and see a work of art?ignore them.Because they change things. Or sit in silence and hear a song thats never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
Peter Fisk firstname.lastname@example.orgBestselling author Website: www.theGeniusWorks.comInspirational speaker Consulting: www.innoLab.co.ukBrand and innovation facilitator email@example.com New book: www.CreativeGeniusLive.com www.theGeniusWorks.com
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