APPLE MAGIC. How would Steve Jobs change your world?

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APPLE is Steve Jobs approach to innovation. MAGIC is his approach to leadership. What will you do? Watch the full keynote on video at http://www.chargeplay.com/q/?s=4wowxc

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APPLE MAGIC. How would Steve Jobs change your world?

  1. 1. Apple Magic How would Steve Jobs change your world?peterfisk@peterfisk.comtheGeniusWorks.com
  2. 2. Apple APPLE is a simple tool to explore Steve Jobs approach to INNOVATION
  3. 3. All about vision – think bigger, create theA future, sell dreams not products Put people first – make things human, withP dramatic design and engaging experiences Pursue excellence – obsess about everyP detail, keep innovating, searching for better Less is more – make complexity simple,L focus on what really matters. Evangelise your story – spirit and style, loveE and magic, enchant people
  4. 4. MagicMAGIC is a simple tool to explore Steve Jobs approach to LEADERSHIP
  5. 5. Make history - have a stretching ambition, don’tM compromise, and “put a ding in the universe” Apply your passion – be obsessive, keep teamsA small, and treat every day as if it’s your last Go to unusual places - embrace difference, getG ideas from everywhere, kickstart you brain Insist on better - say no a thousand times, keepI the bar high, make it “insanely great” Create disciples - bring together the best people,C motivate and inspire, build belief and belonging
  6. 6. How would Steve Jobs change the world of healthcare?
  7. 7. Steve Jobs would have no time for generic, expensive solutions like GSK or Pfizer
  8. 8. Think different like Anne Wojcicki in Los Altos … test your DNA for $99 with 23andMe
  9. 9. How would Steve Jobs change the world of sportwear?
  10. 10. Steve Jobs would have no time for mass compromising brands like Nike or Adidas
  11. 11. Think different like Stuart Brookes in Aylesbury … designing hi-tech, hi-style clothing
  12. 12. How would Steve Jobs change the world of travel?
  13. 13. Steve Jobs would have no time for dirty, inefficient cars from BMW or Volkswagen
  14. 14. Think different like Shai Agassi in Palo Alto … creating charging points for future cars
  15. 15. How would Steve Jobs change the world of computing?
  16. 16. Steve Jobs would have no time for outdated, PC giants like Dell or Hewlett Packard
  17. 17. Think different like Eben Upton in Cambridge … $30 circuit boards to innovate yourself
  18. 18. How would Steve Jobs change the world of space travel?
  19. 19. Steve Jobs would have no time for vanity space projects like those of Branson or Bezos
  20. 20. Think different like Elon Musk in Los Angeles … making commercial space travel work
  21. 21. How could APPLE and MAGIC change your world?
  22. 22. peterfisk@peterfisk.com @geniusworks theGeniusWorks.com

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