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Achieving Peak Performance: Winning Brands, Inspiring Leaders and Accelerating Growth
 

Achieving Peak Performance: Winning Brands, Inspiring Leaders and Accelerating Growth

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Peter Fisk's keynote to Hershey's international management conference in Beirut 2012. Find out more at www.GeniusMe.net

Peter Fisk's keynote to Hershey's international management conference in Beirut 2012. Find out more at www.GeniusMe.net

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    Achieving Peak Performance: Winning Brands, Inspiring Leaders and Accelerating Growth Achieving Peak Performance: Winning Brands, Inspiring Leaders and Accelerating Growth Presentation Transcript

    • Achieving Peak Performance
    • Altius CITIUSFortius
    • HIGHER Bolder Ambition
    • Faster smarter Thinking
    • StrongerWinning together
    • HigHer … bolder ambition • Winning in a changing world • Seeing things differently • Building bolder brandsFaster … tHinking smarter • Engaging people more deeply • Innovating everything we do • Accelerating radical actionStronger … winning togetHer • Doing the impossible together • Being a courageous leader • Growing from 2% to 20% by 2020
    • VUCA WORLD
    • VolatileUncertain ComplexAmbiguous
    • VibrantUnREALCrazyAstounding
    • Winners
    • LOSERS
    • West East
    • West East Big SmallBusiness Consumer Mass NicheVolume Value
    • Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
    • iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
    • PARADOX
    • RELEVANCE
    • IDEAS
    • Mobility
    • CONTENT
    • RENTAL
    • PARTNERS
    • NETWORKS
    • CO-creatingCROWDSOURCED
    • RELATIONSHIPSMore CAPABLE
    • CO-creatingCo-Created
    • HUMAN
    • EXPERIENCES
    • Seeing things differently© GeniusWorks
    • A+F, selling clothes?
    • … selling sex
    • ZAPPOS, SELLING SHOES?
    • … delivering Happiness
    • BRAND PURPOSE© GeniusWorks
    • MORE THAN A LOGO
    • ENABLING MORE
    • More than a shoe
    • ENABLING MORE
    • GROWTH WHEEL Operational Growth Structural Innovative Growth Growth Marketspace Growth© GeniusWorks
    • GROWTH WHEEL Operational Growth New consumers New propositions New editions New promotions New pricing Structural Innovative Growth Growth New ventures New concepts New business models New applications New processes New products New organisations New services New acquisitions New geographies Marketspace Growth New brands New experiences New categories New partnerships New channels© GeniusWorks
    • ALI
    • "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“Champions arent made in the gyms. They are made from something deep inside them … a desire, a dream, a vision."
    • FOSBURY
    • "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“There is always another way … to make the impossible possible”
    • SPITZ
    • "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“Some people want it to happen, some wish it would happen, others make it happen”
    • SCHUMACHER
    • "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“If we did the things we are capable of, we would astound ourselves.
    • PEAK PERFORMANCE© GeniusWorks
    • Faster smarter Thinking
    • Michael JOHNSON
    • SUPERBOWL 2012
    • WILLIAMS F1 TEAM
    • PEAK PERFORMANCE Performance Peak Flow Anxiety Tension Stress Motivation Demotivation Vision Burn-out Effort© GeniusWorks
    • SPEED POWER AGILITY REACTION QUICKNESS
    • 2.60SPEED POWER AGILITY REACTION QUICKNESS
    • deeper INSIGHTS Energisers “Aspirations” “Distinguishers” Surprising people memorably Enablers “Wants” “Differentiators” Enabling people to do more Essentials “Needs” “Must Dos” Delivering what is expected© GeniusWorks
    • APPLE iPODgenius works
    • Desperate Video Housewives iPod Motorola Photo Phone(RED) Nano Podcasting 60G Shuffle MiniLegalising Music Iconic iTunesFilesharing Store design White Imitation Ad cables And buzz Graphics Exclusive U2 iPod Releases Vertigo Brand Success Special Story Edition Apple iMac Steve Jobs
    • Creative Fusions© GeniusWorks
    • NIKE +
    • NIKE +
    • M-PESA
    • M-PESA
    • Co-creating Creators Activists Contributors Socialisers Spectators theGeniusWorks.com© GeniusWorks
    • KITKAT JP
    • KITKAT JP
    • EXPERIENCE DESIGN© GeniusWorks
    • CAR IN A BOX
    • DYNAMIC PRICING
    • ENABLING MORE Brand as an Brand as an Scripted educator entertainer Unscripted delivery delivery Brand as a Brand as a guide coach Active experience
    • DRAMATIC
    • EXPERIENCES
    • New vending
    • Gaming theGeniusWorks.com
    • GIFTING
    • Creative Fusions© GeniusWorks
    • UMPQUA BANK
    • Innovative fusion Example: Banks Silent Cashiers Bars Long Queues Finance Complicated Transactions Boring© GeniusWorks
    • Innovative fusion Example: Banks Silent Funky music Cashiers Great service Bars Openness Long Queues Take a seat Finance About lifestyle Complicated Made easy Transactions Community build Boring Fun© GeniusWorks
    • Innovative fusion Example: Banks Silent Funky music Funky Cashiers Great service Concierge Bars Openness Sofas Long Queues Take a seat Caffe Latte Finance About lifestyle Life Complicated Made easy Colourful Transactions Community build Community Boring Fun Fun© GeniusWorks
    • Stronger Winning together
    • Future backgenius works
    • WINNING TEAMS
    • coke’s market map Bulk water 5 year average growth rate Sports drinks Retail water Ready-to-drink Juice drinks tea Juices and nectars Ready-to-drink Bubble size reflects estimated coffee global beverage profits Carbonated The Coca-Cola Company Soft-drinks Other brands Industry unit margins ($)
    • coke’s market map Purified Strategic fit 2. Grow margins water 1. Build capability and accelerate 3. Participate selectively Sports Fruit RTD drinks tea drinks RTD Mineral Juices and coffee water nectars Energy drinks Bulk water Powders 4. Approach differently 5. De-emphasise Market attractiveness
    • More RELEVANTMORE EMOTIONAL
    • samsUng’s inspiration… tae kUk
    • $55BN SALES
    • $10BN PROFITS
    • consumer immersionConnect & Develop Design Thinking
    • 60% Profits growth
    • VALUE CREATION Actual profits of previous years Estimated profits of future years Adjusted profits of future years (discounted for uncertainty) (more accurately, we consider the “economic” profit, which takes into the cost of capital) Economic “value” is the sum of the likely future profits Previous This Future years year years theGeniusWorks.com© GeniusWorks
    • VALUE CREATION© GeniusWorks
    • it’s aboUt yoU
    • Leaders v MANAGERS© GeniusWorks
    • PEAK PERFORMANCE What am I really good at? What do I love doing? What will someone pay me to do?© GeniusWorks
    • “Put a ding in the universe”
    • peterfisk@peterfisk.comwww.theGeniusWorks.com hanymwafy@me.com www.GeniusMe.net