HigHer … bolder ambition • Winning in a changing world • Seeing things differently • Building bolder brandsFaster … tHinking smarter • Engaging people more deeply • Innovating everything we do • Accelerating radical actionStronger … winning togetHer • Doing the impossible together • Being a courageous leader • Growing from 2% to 20% by 2020
West East Big SmallBusiness Consumer Mass NicheVolume Value
Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
"Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“Champions arent made in the gyms. They are made from something deep inside them … a desire, a dream, a vision."
"Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“Some people want it to happen, some wish it would happen, others make it happen”
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coke’s market map Bulk water 5 year average growth rate Sports drinks Retail water Ready-to-drink Juice drinks tea Juices and nectars Ready-to-drink Bubble size reflects estimated coffee global beverage profits Carbonated The Coca-Cola Company Soft-drinks Other brands Industry unit margins ($)
coke’s market map Purified Strategic fit 2. Grow margins water 1. Build capability and accelerate 3. Participate selectively Sports Fruit RTD drinks tea drinks RTD Mineral Juices and coffee water nectars Energy drinks Bulk water Powders 4. Approach differently 5. De-emphasise Market attractiveness