Achieving Peak Performance: Winning Brands, Inspiring Leaders and Accelerating Growth

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Peter Fisk's keynote to Hershey's international management conference in Beirut 2012. Find out more at www.GeniusMe.net

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Achieving Peak Performance: Winning Brands, Inspiring Leaders and Accelerating Growth

  1. 1. Achieving Peak Performance
  2. 2. Altius CITIUSFortius
  3. 3. HIGHER Bolder Ambition
  4. 4. Faster smarter Thinking
  5. 5. StrongerWinning together
  6. 6. HigHer … bolder ambition • Winning in a changing world • Seeing things differently • Building bolder brandsFaster … tHinking smarter • Engaging people more deeply • Innovating everything we do • Accelerating radical actionStronger … winning togetHer • Doing the impossible together • Being a courageous leader • Growing from 2% to 20% by 2020
  7. 7. VUCA WORLD
  8. 8. VolatileUncertain ComplexAmbiguous
  9. 9. VibrantUnREALCrazyAstounding
  10. 10. Winners
  11. 11. LOSERS
  12. 12. West East
  13. 13. West East Big SmallBusiness Consumer Mass NicheVolume Value
  14. 14. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
  15. 15. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
  16. 16. PARADOX
  17. 17. RELEVANCE
  18. 18. IDEAS
  19. 19. Mobility
  20. 20. CONTENT
  21. 21. RENTAL
  22. 22. PARTNERS
  23. 23. NETWORKS
  24. 24. CO-creatingCROWDSOURCED
  25. 25. RELATIONSHIPSMore CAPABLE
  26. 26. CO-creatingCo-Created
  27. 27. HUMAN
  28. 28. EXPERIENCES
  29. 29. Seeing things differently© GeniusWorks
  30. 30. A+F, selling clothes?
  31. 31. … selling sex
  32. 32. ZAPPOS, SELLING SHOES?
  33. 33. … delivering Happiness
  34. 34. BRAND PURPOSE© GeniusWorks
  35. 35. MORE THAN A LOGO
  36. 36. ENABLING MORE
  37. 37. More than a shoe
  38. 38. ENABLING MORE
  39. 39. GROWTH WHEEL Operational Growth Structural Innovative Growth Growth Marketspace Growth© GeniusWorks
  40. 40. GROWTH WHEEL Operational Growth New consumers New propositions New editions New promotions New pricing Structural Innovative Growth Growth New ventures New concepts New business models New applications New processes New products New organisations New services New acquisitions New geographies Marketspace Growth New brands New experiences New categories New partnerships New channels© GeniusWorks
  41. 41. ALI
  42. 42. "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“Champions arent made in the gyms. They are made from something deep inside them … a desire, a dream, a vision."
  43. 43. FOSBURY
  44. 44. "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“There is always another way … to make the impossible possible”
  45. 45. SPITZ
  46. 46. "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“Some people want it to happen, some wish it would happen, others make it happen”
  47. 47. SCHUMACHER
  48. 48. "Champions arent made in the gyms Champions are made from somethin they have deep inside them … a desire, a dream, a vision."“If we did the things we are capable of, we would astound ourselves.
  49. 49. PEAK PERFORMANCE© GeniusWorks
  50. 50. Faster smarter Thinking
  51. 51. Michael JOHNSON
  52. 52. SUPERBOWL 2012
  53. 53. WILLIAMS F1 TEAM
  54. 54. PEAK PERFORMANCE Performance Peak Flow Anxiety Tension Stress Motivation Demotivation Vision Burn-out Effort© GeniusWorks
  55. 55. SPEED POWER AGILITY REACTION QUICKNESS
  56. 56. 2.60SPEED POWER AGILITY REACTION QUICKNESS
  57. 57. deeper INSIGHTS Energisers “Aspirations” “Distinguishers” Surprising people memorably Enablers “Wants” “Differentiators” Enabling people to do more Essentials “Needs” “Must Dos” Delivering what is expected© GeniusWorks
  58. 58. APPLE iPODgenius works
  59. 59. Desperate Video Housewives iPod Motorola Photo Phone(RED) Nano Podcasting 60G Shuffle MiniLegalising Music Iconic iTunesFilesharing Store design White Imitation Ad cables And buzz Graphics Exclusive U2 iPod Releases Vertigo Brand Success Special Story Edition Apple iMac Steve Jobs
  60. 60. Creative Fusions© GeniusWorks
  61. 61. NIKE +
  62. 62. NIKE +
  63. 63. M-PESA
  64. 64. M-PESA
  65. 65. Co-creating Creators Activists Contributors Socialisers Spectators theGeniusWorks.com© GeniusWorks
  66. 66. KITKAT JP
  67. 67. KITKAT JP
  68. 68. EXPERIENCE DESIGN© GeniusWorks
  69. 69. CAR IN A BOX
  70. 70. DYNAMIC PRICING
  71. 71. ENABLING MORE Brand as an Brand as an Scripted educator entertainer Unscripted delivery delivery Brand as a Brand as a guide coach Active experience
  72. 72. DRAMATIC
  73. 73. EXPERIENCES
  74. 74. New vending
  75. 75. Gaming theGeniusWorks.com
  76. 76. GIFTING
  77. 77. Creative Fusions© GeniusWorks
  78. 78. UMPQUA BANK
  79. 79. Innovative fusion Example: Banks Silent Cashiers Bars Long Queues Finance Complicated Transactions Boring© GeniusWorks
  80. 80. Innovative fusion Example: Banks Silent Funky music Cashiers Great service Bars Openness Long Queues Take a seat Finance About lifestyle Complicated Made easy Transactions Community build Boring Fun© GeniusWorks
  81. 81. Innovative fusion Example: Banks Silent Funky music Funky Cashiers Great service Concierge Bars Openness Sofas Long Queues Take a seat Caffe Latte Finance About lifestyle Life Complicated Made easy Colourful Transactions Community build Community Boring Fun Fun© GeniusWorks
  82. 82. Stronger Winning together
  83. 83. Future backgenius works
  84. 84. WINNING TEAMS
  85. 85. coke’s market map Bulk water 5 year average growth rate Sports drinks Retail water Ready-to-drink Juice drinks tea Juices and nectars Ready-to-drink Bubble size reflects estimated coffee global beverage profits Carbonated The Coca-Cola Company Soft-drinks Other brands Industry unit margins ($)
  86. 86. coke’s market map Purified Strategic fit 2. Grow margins water 1. Build capability and accelerate 3. Participate selectively Sports Fruit RTD drinks tea drinks RTD Mineral Juices and coffee water nectars Energy drinks Bulk water Powders 4. Approach differently 5. De-emphasise Market attractiveness
  87. 87. More RELEVANTMORE EMOTIONAL
  88. 88. samsUng’s inspiration… tae kUk
  89. 89. $55BN SALES
  90. 90. $10BN PROFITS
  91. 91. consumer immersionConnect & Develop Design Thinking
  92. 92. 60% Profits growth
  93. 93. VALUE CREATION Actual profits of previous years Estimated profits of future years Adjusted profits of future years (discounted for uncertainty) (more accurately, we consider the “economic” profit, which takes into the cost of capital) Economic “value” is the sum of the likely future profits Previous This Future years year years theGeniusWorks.com© GeniusWorks
  94. 94. VALUE CREATION© GeniusWorks
  95. 95. it’s aboUt yoU
  96. 96. Leaders v MANAGERS© GeniusWorks
  97. 97. PEAK PERFORMANCE What am I really good at? What do I love doing? What will someone pay me to do?© GeniusWorks
  98. 98. “Put a ding in the universe”
  99. 99. peterfisk@peterfisk.comwww.theGeniusWorks.com hanymwafy@me.com www.GeniusMe.net

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