0
50 INNOVATIONS
     THAT ARE
  CHANGING OUR WORLD

       AND THE NEW ART
         OF MARKETING
                theGeniusW...
WELCOME TO THE NEW ART
    OF MARKETING
A WORLD OF
INCREDIBLE COMPLEXITY
     AND CHANGE
AND
 RADICAL
CREATIVITY
A WORLD OF
UNLIMITED POSSIBILITIES
AND EXTRAORDINARY RESULTS
SHAPING THE WORLD
  IN YOUR VISION
THROUGH DEEPER INSIGHT
  AND INSPIRED IDEAS
50 INNOVATIONS THAT ARE
  CHANGING OUR WORLD
AIR ASIA ... “BOTTOM OF THE PYRAMID” TAKES OFF
ALIBABA…
ALIBABA CHINA’S PLATFORM FOR GLOBAL BUSINESS
WINDOWSHOP … CHANGING THE WAY WE SHOP AGAIN
                                 SHOP,
APPLE ... THE APPS REVOLUTION IS JUST BEGINNING
ARAVIND … NEW BUSINESS MODELS CURE BLINDNESS
BAIDU … THE NEXT GENERATION OF SOCIAL NETWORKS
BETTER PLACE … CHARGE POINTS FOR CLEAN CARS
BMW DESIGNWORKS … THE ULTIMATE DESIGN MACHINE
BYD ... WARREN BUFFETT’S CHINESE ELECTRIC DREAM
CITIZENM ... HOTELS FOR A MOBILE GENERATION
CURRENT TV … USER GENERATED PROGRAMMING
             USER-GENERATED
E-CLOTH
E CLOTH ... PERFORMS BETTER WITHOUT POLLUTANTS
EL BULLI … WORLD’S BEST RESTAURANT (CHEMISTRY LAB)
FIAT 500 ... FUN AND FUNKY FOR TIMES OF CRISIS
FIRST SOLAR ... LEADERS IN ALTERNATIVE ENERGY
GOLLA ... BAGS DEDICATED TO ELECTRONIC DEVICES
GRAMEEN ... MICROCREDITS TO ESCAPE POVERTY
GUGGENHEIM ... INSPIRING THE REBIRTH OF BILBAO
HUAWEI ... MAKING THE WORLD’S MOBILE PHONES
IBERDROLA ... HARNESSING THE WIND AND WAVES
IBM ... CREATING VISIONS FOR A SMARTER PLANET
INDIAN PREMIER LEAGUE ... TRANSFORMING CRICKET
INQBOX ... NEW RETAIL FORMATS FROM JAPAN
LEGO … FROM BRICKS TO COMMUNITIES
JETSUITE … NOW EVERYONE CAN OWN A PRIVATE JET
LI & FUNG… ENABLING ANYBODY TO DO ANYTHING
     FUNG
LIVE NATION … REDEFINING LIVE MUSIC
M-PESA
M PESA … A NEW CURRENCY FOR AFRICA
NIKE ... OPEN AND SUSTAINABLE INNOVATION
NINTENDO WII … MIYAMOTO MAKES GAMES SOCIABLE
NOVARTIS … THE FUTURE OF PERSONALISED MEDICINES
OBAMA 2008 … TAKING POLITICS TO THE PEOPLE
PATIENTS LIKE ME … GENETIC CODES CHANGE PRIORITIES
PEEK … EMAILS MADE SIMPLE (OR SWITCHED OFF!)
PORSCHE DESIGN … FROM CLOTHING TO KITCHENS
IDEO … CHAMPIONING HUMAN CENTRED DESIGN
                   HUMAN-CENTRED
P&G PUR … PURIFIED WATER DOING GOOD
(RED) AUCTION … ENGAGING PEOPLE’S DESIRE TO HELP
SAMSUNG … YIN AND YANG OF TECHNOLOGICAL DESIGN
SCHENZEN STOCK EXCHANGE … THE NEW WALL STREET
SPOTIFY … INFINITE DIGITAL SONGS ON DEMAND
SMARTY PIG ... SOCIAL SAVINGS FROM DOWN UNDER
TATA … CARING CAPITALISM AND FRUGAL INNOVATION
TESLA ... BETTER FASTER AND SEXIER THAN A FERRARI
          BETTER,
THREADLESS … T SHIRTS DESIGNED BY THE CROWD
             T-SHIRTS
UMPQUA BANK … INSPIRED BY STARBUCKS AND GAP
UNIQLO WAKAMARU ... THE ROBOTIC INSTORE EXPERIENCE
VIRGIN GALACTIC … INTER CONTINENTAL TRAVEL
                  INTER-CONTINENTAL
zappos
ZAPPOS ... THE ULTIMATE IN CUSTOMER SERVICE
NEWNESS IS CREATED IN
    THE MARGINS
IN THE FUSIONS AND
  INTERSECTIONS
SEEING WHAT EVERYBODY
       HAS SEEN
… THINKING WHAT NOBODY ELSE
       HAS THOUGHT
TOUCH PEOPLE DEEPER
DO MORE FOR PEOPLE
MAKE THE WORLD
A BETTER PLACE
THE NEW ART OF MARKETING
AVAILABLE
NOVEMBER 2010
p
peterfisk@peterfisk.com
          p
   theGeniusWorks.com
50 Innovations changing the world 2010
50 Innovations changing the world 2010
50 Innovations changing the world 2010
50 Innovations changing the world 2010
50 Innovations changing the world 2010
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50 Innovations changing the world 2010

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50 innovations changing our world ... part of Peter Fisk's inspirational keynote "Gaga to Guggenheim, The New Art of Marketing" at the Edinburgh International Marketing Festival 2010

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Transcript of "50 Innovations changing the world 2010"

  1. 1. 50 INNOVATIONS THAT ARE CHANGING OUR WORLD AND THE NEW ART OF MARKETING theGeniusWorks.com
  2. 2. WELCOME TO THE NEW ART OF MARKETING
  3. 3. A WORLD OF INCREDIBLE COMPLEXITY AND CHANGE
  4. 4. AND RADICAL CREATIVITY
  5. 5. A WORLD OF UNLIMITED POSSIBILITIES
  6. 6. AND EXTRAORDINARY RESULTS
  7. 7. SHAPING THE WORLD IN YOUR VISION
  8. 8. THROUGH DEEPER INSIGHT AND INSPIRED IDEAS
  9. 9. 50 INNOVATIONS THAT ARE CHANGING OUR WORLD
  10. 10. AIR ASIA ... “BOTTOM OF THE PYRAMID” TAKES OFF
  11. 11. ALIBABA… ALIBABA CHINA’S PLATFORM FOR GLOBAL BUSINESS
  12. 12. WINDOWSHOP … CHANGING THE WAY WE SHOP AGAIN SHOP,
  13. 13. APPLE ... THE APPS REVOLUTION IS JUST BEGINNING
  14. 14. ARAVIND … NEW BUSINESS MODELS CURE BLINDNESS
  15. 15. BAIDU … THE NEXT GENERATION OF SOCIAL NETWORKS
  16. 16. BETTER PLACE … CHARGE POINTS FOR CLEAN CARS
  17. 17. BMW DESIGNWORKS … THE ULTIMATE DESIGN MACHINE
  18. 18. BYD ... WARREN BUFFETT’S CHINESE ELECTRIC DREAM
  19. 19. CITIZENM ... HOTELS FOR A MOBILE GENERATION
  20. 20. CURRENT TV … USER GENERATED PROGRAMMING USER-GENERATED
  21. 21. E-CLOTH E CLOTH ... PERFORMS BETTER WITHOUT POLLUTANTS
  22. 22. EL BULLI … WORLD’S BEST RESTAURANT (CHEMISTRY LAB)
  23. 23. FIAT 500 ... FUN AND FUNKY FOR TIMES OF CRISIS
  24. 24. FIRST SOLAR ... LEADERS IN ALTERNATIVE ENERGY
  25. 25. GOLLA ... BAGS DEDICATED TO ELECTRONIC DEVICES
  26. 26. GRAMEEN ... MICROCREDITS TO ESCAPE POVERTY
  27. 27. GUGGENHEIM ... INSPIRING THE REBIRTH OF BILBAO
  28. 28. HUAWEI ... MAKING THE WORLD’S MOBILE PHONES
  29. 29. IBERDROLA ... HARNESSING THE WIND AND WAVES
  30. 30. IBM ... CREATING VISIONS FOR A SMARTER PLANET
  31. 31. INDIAN PREMIER LEAGUE ... TRANSFORMING CRICKET
  32. 32. INQBOX ... NEW RETAIL FORMATS FROM JAPAN
  33. 33. LEGO … FROM BRICKS TO COMMUNITIES
  34. 34. JETSUITE … NOW EVERYONE CAN OWN A PRIVATE JET
  35. 35. LI & FUNG… ENABLING ANYBODY TO DO ANYTHING FUNG
  36. 36. LIVE NATION … REDEFINING LIVE MUSIC
  37. 37. M-PESA M PESA … A NEW CURRENCY FOR AFRICA
  38. 38. NIKE ... OPEN AND SUSTAINABLE INNOVATION
  39. 39. NINTENDO WII … MIYAMOTO MAKES GAMES SOCIABLE
  40. 40. NOVARTIS … THE FUTURE OF PERSONALISED MEDICINES
  41. 41. OBAMA 2008 … TAKING POLITICS TO THE PEOPLE
  42. 42. PATIENTS LIKE ME … GENETIC CODES CHANGE PRIORITIES
  43. 43. PEEK … EMAILS MADE SIMPLE (OR SWITCHED OFF!)
  44. 44. PORSCHE DESIGN … FROM CLOTHING TO KITCHENS
  45. 45. IDEO … CHAMPIONING HUMAN CENTRED DESIGN HUMAN-CENTRED
  46. 46. P&G PUR … PURIFIED WATER DOING GOOD
  47. 47. (RED) AUCTION … ENGAGING PEOPLE’S DESIRE TO HELP
  48. 48. SAMSUNG … YIN AND YANG OF TECHNOLOGICAL DESIGN
  49. 49. SCHENZEN STOCK EXCHANGE … THE NEW WALL STREET
  50. 50. SPOTIFY … INFINITE DIGITAL SONGS ON DEMAND
  51. 51. SMARTY PIG ... SOCIAL SAVINGS FROM DOWN UNDER
  52. 52. TATA … CARING CAPITALISM AND FRUGAL INNOVATION
  53. 53. TESLA ... BETTER FASTER AND SEXIER THAN A FERRARI BETTER,
  54. 54. THREADLESS … T SHIRTS DESIGNED BY THE CROWD T-SHIRTS
  55. 55. UMPQUA BANK … INSPIRED BY STARBUCKS AND GAP
  56. 56. UNIQLO WAKAMARU ... THE ROBOTIC INSTORE EXPERIENCE
  57. 57. VIRGIN GALACTIC … INTER CONTINENTAL TRAVEL INTER-CONTINENTAL
  58. 58. zappos ZAPPOS ... THE ULTIMATE IN CUSTOMER SERVICE
  59. 59. NEWNESS IS CREATED IN THE MARGINS
  60. 60. IN THE FUSIONS AND INTERSECTIONS
  61. 61. SEEING WHAT EVERYBODY HAS SEEN
  62. 62. … THINKING WHAT NOBODY ELSE HAS THOUGHT
  63. 63. TOUCH PEOPLE DEEPER
  64. 64. DO MORE FOR PEOPLE
  65. 65. MAKE THE WORLD A BETTER PLACE
  66. 66. THE NEW ART OF MARKETING
  67. 67. AVAILABLE NOVEMBER 2010
  68. 68. p peterfisk@peterfisk.com p theGeniusWorks.com
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