A customised guide to the Cape Winelands for your mobile phone © Turn left at the giraffe™. All rights reserved. 2009 http://thegiraffe.co.za

The Cape Winelands There are over 650 wine estates in the Cape. These estates produce more than 6 000 different wines. Whether you are a Cape local or an international visitor, deciding which estate to visit is a daunting task. Let alone selecting a wine to taste! These estates are well marketed on the web, both locally and internationally. However this information has limited reach when people are touring the winelands. © Turn left at the giraffe™. All rights reserved. 2009

There are over 650 wine estates in the Cape.

These estates produce more than 6 000 different wines.

Whether you are a Cape local or an international visitor, deciding which estate to visit is a daunting task. Let alone selecting a wine to taste!

These estates are well marketed on the web, both locally and internationally. However this information has limited reach when people are touring the winelands.

Assessment of Cape wine routes All the necessary information to complete a personalised wine tour is available, but it takes a lot of time and effort to compile. There are many islands of information, each with shortcomings: Maps help with route planning and directions, but can't provide estate details, or understand your preferences and offer relevant recommendations. Wine web sites offer estate, wine and location details, but can't plan a route end-to-end. Guide books offer static route details and recommendations but can't be customised or updated based on your location. GPS devices can show POIs and routing information, but don't cater for personal preferrences. © Turn left at the giraffe™. All rights reserved. 2009

All the necessary information to complete a personalised wine tour is available, but it takes a lot of time and effort to compile.

There are many islands of information, each with shortcomings:

Maps help with route planning and directions,

but can't provide estate details, or understand your preferences and offer relevant recommendations.

Wine web sites offer estate, wine and location details,

but can't plan a route end-to-end.

Guide books offer static route details and recommendations

but can't be customised or updated based on your location.

GPS devices can show POIs and routing information,

but don't cater for personal preferrences.

Business Opportunity 5 elements are needed to deliver a successful wine tour: relevant estate & wine details must be available to make appropriate choices valid recommendations based on personal preferences an end-to-end route can be planned (and dynamically updated based on location and subsequent estate choices) nearby estates can be highlighted turn-by-turn directions can be provided Allowing users to access the same wine and planning information from various starting perspectives is advantageous. Examples would be: views by region views of nearby estates views by wine preference or cultivar views by specialty tour © Turn left at the giraffe™. All rights reserved. 2009

5 elements are needed to deliver a successful wine tour:

relevant estate & wine details must be available to make appropriate choices

valid recommendations based on personal preferences

an end-to-end route can be planned (and dynamically updated based on location and subsequent estate choices)

nearby estates can be highlighted

turn-by-turn directions can be provided

Allowing users to access the same wine and planning information from various starting perspectives is advantageous. Examples would be:

views by region

views of nearby estates

views by wine preference or cultivar

views by specialty tour

Possible revenue models There are a number of potential revenue models: $4.99: charge users a fee when downloading the app from a store. Freemium: estates get free listing. Pay a subscription-based premium to manage their content, events, wine inventory and social network links. Lead generation: estates pay for newsletter sign-ups Google Ads: in-place Adsense and Google Map advertising CPM/Banner Ads: independent ads placed in ad-spots These options could be used individually or in any combination © Turn left at the giraffe™. All rights reserved. 2009

There are a number of potential revenue models:

$4.99: charge users a fee when downloading the app from a store.

Freemium: estates get free listing. Pay a subscription-based premium to manage their content, events, wine inventory and social network links.

Lead generation: estates pay for newsletter sign-ups

Google Ads: in-place Adsense and Google Map advertising

CPM/Banner Ads: independent ads placed in ad-spots

These options could be used individually or in any combination

The solution is implemented for the Cape Winelands, and is designed generically for heirarchical information on any locations and products. Data and API access are structured: Country -> Province -> Region -> Suburb -> Street & Place -> Product(s) Designed as a Generic Framework © Turn left at the giraffe™. All rights reserved. 2009

The solution is implemented for the Cape Winelands, and is designed generically for heirarchical information on any locations and products.

Data and API access are structured:

Country

-> Province

-> Region

-> Suburb

-> Street & Place

-> Product(s)

Product Demonstration Click on the links to see a demonstration of Turn Left at the Barrel: Plan your wine route Find nearby wine estates Take a specialty Top Tour View turn-by-turn directions View wine maps and custom routes © Turn left at the giraffe™. All rights reserved. 2009

Click on the links to see a demonstration of Turn Left at the Barrel:

Plan your wine route

Find nearby wine estates

Take a specialty Top Tour

View turn-by-turn directions

View wine maps and custom routes

Wine regions covered by The Barrel © Turn left at the giraffe™. All rights reserved. 2009

Product backlog Future product features to be implemented include: Social-networking integration User generated ratings and comments on Estates and Wines Saving of user preferences and tailoring recommendations Usage/feature usage tracking for UI and functional improvements A mobile-friendly web version Versions for Nokia s60v3, iPhone & Android phones © Turn left at the giraffe™. All rights reserved. 2009

Future product features to be implemented include:

Social-networking integration

User generated ratings and comments on Estates and Wines

Saving of user preferences and tailoring recommendations

Usage/feature usage tracking for UI and functional improvements

A mobile-friendly web version

Versions for Nokia s60v3, iPhone & Android phones

Turn left at the Giraffe We love technology (and giraffes). Especially when our technology can be used to solve every-day challenges. So as mobile and web power-users we design solutions firstly as users and then as geeks. We bring over 46 giraffe-years (or 15 human years) of international and South African web-experience to our solutions. When not grazing with the herd, we can be found at the tip of Africa, in beautiful Cape Town. Visit us at: http://thegiraffe.co.za © Turn left at the giraffe™. All rights reserved. 2009

We love technology (and giraffes).

Especially when our technology can be used to solve every-day challenges. So as mobile and web power-users we design solutions firstly as users and then as geeks.

We bring over 46 giraffe-years (or 15 human years) of international and South African web-experience to our solutions.

When not grazing with the herd, we can be found at the tip of Africa, in beautiful Cape Town.

Visit us at: http://thegiraffe.co.za