A customised guide to the Cape Winelands for your mobile phone © Turn left at the giraffe™. All rights reserved. 2009 http...
Assessment of Cape wine routes <ul><li>All the necessary information to complete a personalised wine tour is available, bu...
Business Opportunity <ul><li>5 elements are needed to deliver a successful wine tour: </li></ul><ul><ul><li>relevant estat...
Possible revenue models <ul><li>There are a number of potential revenue models: </li></ul><ul><ul><li>$4.99: charge users ...
<ul><li>The solution is implemented for the Cape Winelands, and is designed generically for heirarchical information on an...
Product Demonstration <ul><li>Click on the links to see a demonstration of Turn Left at the Barrel: </li></ul><ul><ul><li>...
Wine regions covered by The Barrel © Turn left at the giraffe™. All rights reserved. 2009
Product backlog <ul><li>Future product features to be implemented include:  </li></ul><ul><ul><li>Social-networking integr...
Turn left at the Giraffe <ul><li>We love technology (and giraffes).  </li></ul><ul><li>Especially when our technology can ...
A personal tour guide of the cape winelands for your mobile phone. Turn Left at the Barrel. http://thegiraffe.co.za.
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A personal tour guide of the cape winelands for your mobile phone. Turn Left at the Barrel. http://thegiraffe.co.za.

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A personal tour guide of the cape winelands for your cell phone. Whether you want to plan a wine route, find the closest wine estates, take a speciality wine tour or just view wine maps, this tool is for you. Use it to get turn-by-turn directions to your wine destinations in south africa. http://thegiraffe.co.za

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Transcript of "A personal tour guide of the cape winelands for your mobile phone. Turn Left at the Barrel. http://thegiraffe.co.za."

  1. 1. A customised guide to the Cape Winelands for your mobile phone © Turn left at the giraffe™. All rights reserved. 2009 http://thegiraffe.co.za
  2. 2. The Cape Winelands <ul><ul><li>There are over 650 wine estates in the Cape. </li></ul></ul><ul><ul><li>These estates produce more than 6 000 different wines. </li></ul></ul><ul><ul><li>Whether you are a Cape local or an international visitor, deciding which estate to visit is a daunting task. Let alone selecting a wine to taste! </li></ul></ul><ul><li>These estates are well marketed on the web, both locally and internationally. However this information has limited reach when people are touring the winelands. </li></ul>© Turn left at the giraffe™. All rights reserved. 2009
  3. 3. Assessment of Cape wine routes <ul><li>All the necessary information to complete a personalised wine tour is available, but it takes a lot of time and effort to compile.  </li></ul><ul><li>There are many islands of information, each with shortcomings: </li></ul><ul><ul><li>Maps help with route planning and directions, </li></ul></ul><ul><ul><ul><li>but can't provide estate details, or understand your preferences and offer relevant recommendations. </li></ul></ul></ul><ul><ul><li>Wine web sites offer estate, wine and location details, </li></ul></ul><ul><ul><ul><li>but can't plan a route end-to-end. </li></ul></ul></ul><ul><ul><li>Guide books offer static route details and recommendations  </li></ul></ul><ul><ul><ul><li>but can't be customised or updated based on your location.  </li></ul></ul></ul><ul><ul><li>GPS devices can show POIs and routing information, </li></ul></ul><ul><ul><ul><li>but don't cater for personal preferrences. </li></ul></ul></ul>© Turn left at the giraffe™. All rights reserved. 2009
  4. 4. Business Opportunity <ul><li>5 elements are needed to deliver a successful wine tour: </li></ul><ul><ul><li>relevant estate & wine details must be available to make appropriate choices </li></ul></ul><ul><ul><li>valid recommendations based on personal preferences </li></ul></ul><ul><ul><li>an end-to-end route can be planned (and dynamically updated based on location and subsequent estate choices) </li></ul></ul><ul><ul><li>nearby estates can be highlighted </li></ul></ul><ul><ul><li>turn-by-turn directions can be provided  </li></ul></ul><ul><li>Allowing users to access the same wine and planning information from various starting perspectives is advantageous. Examples would be: </li></ul><ul><ul><li>views by region  </li></ul></ul><ul><ul><li>views of nearby estates </li></ul></ul><ul><ul><li>views by wine preference or cultivar </li></ul></ul><ul><ul><li>views by specialty tour </li></ul></ul>© Turn left at the giraffe™. All rights reserved. 2009
  5. 5. Possible revenue models <ul><li>There are a number of potential revenue models: </li></ul><ul><ul><li>$4.99: charge users a fee when downloading the app from a store. </li></ul></ul><ul><ul><li>Freemium: estates get free listing. Pay a subscription-based premium to manage their content, events, wine inventory and social network links. </li></ul></ul><ul><ul><li>Lead generation: estates pay for newsletter sign-ups </li></ul></ul><ul><ul><li>Google Ads: in-place Adsense and Google Map advertising </li></ul></ul><ul><ul><li>CPM/Banner Ads: independent ads placed in ad-spots  </li></ul></ul><ul><li>These options could be used individually or in any combination </li></ul>© Turn left at the giraffe™. All rights reserved. 2009
  6. 6. <ul><li>The solution is implemented for the Cape Winelands, and is designed generically for heirarchical information on any locations and products. </li></ul><ul><li>Data and API access are structured: </li></ul><ul><li>Country </li></ul><ul><li>-> Province </li></ul><ul><li>-> Region </li></ul><ul><li>-> Suburb </li></ul><ul><li>-> Street & Place </li></ul><ul><li>-> Product(s) </li></ul>Designed as a Generic Framework © Turn left at the giraffe™. All rights reserved. 2009
  7. 7. Product Demonstration <ul><li>Click on the links to see a demonstration of Turn Left at the Barrel: </li></ul><ul><ul><li>Plan your wine route </li></ul></ul><ul><ul><li>Find nearby wine estates </li></ul></ul><ul><ul><li>Take a specialty Top Tour </li></ul></ul><ul><ul><li>View turn-by-turn directions </li></ul></ul><ul><ul><li>View wine maps and custom routes </li></ul></ul>© Turn left at the giraffe™. All rights reserved. 2009
  8. 8. Wine regions covered by The Barrel © Turn left at the giraffe™. All rights reserved. 2009
  9. 9. Product backlog <ul><li>Future product features to be implemented include:  </li></ul><ul><ul><li>Social-networking integration </li></ul></ul><ul><ul><li>User generated ratings and comments on Estates and Wines </li></ul></ul><ul><ul><li>Saving of user preferences and tailoring recommendations </li></ul></ul><ul><ul><li>Usage/feature usage tracking for UI and functional improvements </li></ul></ul><ul><ul><li>A mobile-friendly web version </li></ul></ul><ul><ul><li>Versions for Nokia s60v3, iPhone & Android phones </li></ul></ul>© Turn left at the giraffe™. All rights reserved. 2009
  10. 10. Turn left at the Giraffe <ul><li>We love technology (and giraffes).  </li></ul><ul><li>Especially when our technology can be used to solve every-day challenges. So as mobile and web power-users we design solutions firstly as users and then as geeks.  </li></ul><ul><li>We bring over 46 giraffe-years (or 15 human years) of international and South African web-experience to our solutions. </li></ul><ul><li>When not grazing with the herd, we can be found at the tip of Africa, in beautiful Cape Town.  </li></ul><ul><li>Visit us at: http://thegiraffe.co.za </li></ul>© Turn left at the giraffe™. All rights reserved. 2009

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