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Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzione

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Adv Media Lab
Adv Media Lab

Ogni anno in tutto il mondo si fanno previsioni sui potenziali sviluppi nell’ambito del social media marketing. E ogni anno che passa guardando indietro ancora sorridiamo pensando a tutte quelle persone e quei professionisti e consulenti che sostenevano che il social media marketing fosse una moda passeggera…

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SOCIAL MEDIA MARKETING #2017 Sopravvivenza, resilienza ed evoluzione WEB E SOCIAL MEDIA MARKETING PER LE PMI DANIEL CASARIN FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT daniel@advmedialab.com +39 345 5755352
3 Ti sei accorto che i social network esistono da una decina d’anni?
4 Un mondo più piccolo
Ossessione
SOCIAL MOBILE TRIGGER HABITS
➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
9 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
The easiest way to build the app or bot of your dreams
Chatbot
Social commerce
Social commerce
Number of monthly active WeChat users
Chatbot Social media consolidation
16 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
17 Live streaming video
Chatbot Expiring social content
AR, VR, 360°, Circular video
AR, VR, 360°, Circular video
21 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
Chatbot Ratings will be everywhere
Millennials will face a choice Bail on social media platforms, or fall deeper in the echo chambers.
Digital equilibrium
25 We’ll see new ways to communicate concisely and nonverbally.
26 ➔ TECNOLOGIA ➔ CONTENUTO ➔ PERSONE ➔ BUSINESS
27 “Good salespeople sell value and social media is the best place to find this value because of its transparency.” Gary Vaynerchuk
Chatbot Organic social traffic gets harder
The rise of dark social
(Social) Ad Renaissance
Real-time engagement
Chatbot Inspiration and Imagination Will Become Fashionable
Social influence
In conclusione
37 Smettila di fare rapidamente quello che non funziona.
38 “The difficulty lies not so much in developing new ideas as in escaping from old ones.” John Maynard Keynes
Grazie! SOURCE: FORBES, BUFFER, SOCIAL MEDIA EXAMINER, SOCIAL MEDIA EXPLORER, WE ARE SOCIAL, TRENDWATCHING, BRANDWATCH, SMART INSIGHTS, SALESFORCE. DANIEL CASARIN FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT daniel@advmedialab.com +39 345 5755352

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