Elementi di Digital Strategy #2014
Upcoming SlideShare
Loading in...5
×
 

Elementi di Digital Strategy #2014

on

  • 220 views

"To expedite adaptation, companies will need to create a culture of innovation, which is core to the future of work and competition."

"To expedite adaptation, companies will need to create a culture of innovation, which is core to the future of work and competition."

Statistics

Views

Total Views
220
Views on SlideShare
220
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Elementi di Digital Strategy #2014 Elementi di Digital Strategy #2014 Presentation Transcript

  • by Genitron in collaborazione con CNA Cesena Digital Strategy e Digital Media Planning
  • imprenditore digitale Daniel Casarin Una formazione trasversale lo avvicina al system e design thinking. Operando costantemente in attività di digital strategy, business design e social design, guida i clienti verso processi di innovazione aziendale creando servizi, prodotti digitali e interfacce centrate sulle persone.
  • Start
  • Scenario e strategia
  • There is No B2B or B2C: It's Human to Human Bryan Kramer ceo PureMatter
  • !6
  • !7 Chi è il mio target reale?
  • !8 Personas
  • Viviamo in uno scenario in costante evoluzione
  • Dalla UserExperience alla CustomerExperience
  • To expedite adaptation, companies will need to create a culture of innovation, which is core to the future of work and competition Brian Solis Altimeter Group
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !13 Il dynamic customer journey map
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !14 Key points: Details Relevance Timing Measure
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !15 Digital strategy: elementi fondamentali Obiettivi Budget Risorse Strumenti
  • !16 Qualche numero
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !17 Digital strategy: elementi fondamentali Obiettivi •Visibilità •Traffico e interazione •Lead generation •Vendita
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 KPI !18 Digital strategy: elementi fondamentali Obiettivi •Visibilità •Traffico e interazione •Lead generation •Vendita
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !19 Digital strategy: elementi fondamentali Budget •Acquisto di spazi •Creazione di contenuti •Risorse umane
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !20 Digital strategy: elementi fondamentali Risorse •Cultura aziendale •Umane •Partner e stakeholder
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !21 Digital strategy: elementi fondamentali Strumenti •Piattaforma •Tecnologie •Integrazione totale
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !23 Il metodo: LEAN
  • CNA Cesena: Digital Strategy e Digital Media Planning 03/2014 !24 Inbound marketing
  • !25 Inbound marketing
  • !26 Inbound marketing
  • Grazie per l’attenzione.