Buyer’s Presentation We know The Pitfalls! Today’s real estate market presents unexpected obstacles and opportunities 1st. Time & Seasoned Buyers are advised to look into. Commission Cash Back Rebate! What could that be? Relax and Enjoy – Watch the slide show You will be glad you did.
Mission Statement 1. Be HONEST about every aspect of the home buying process. This will allow you to make difficult decisions with confidence and piece of mind. 2. Be AGGRESSIVE In our SEARCH for potential SELLERS.Our pro-active marketing techniques have helped families to move fast 3. To COMMUNIATE Weekly by phone or mail, all events relating to your home buying. You will never have to say “We never heard from our Agent” . 4. Use EXPERIENCE and TRACK RECORDof Highclass. To get the job done and your Success is Guaranteed! 5. Give TOP NOTCH SERVICE Care for YOUR NEEDS and EARN the right to become your Agent for Life Commitment Makes All The Difference Make The Right Decision And Choose genieSABRE 2
We are Full-Time Professional Agents You won’t find ANYONE who works HARDER more PROFFESSIONAL to get the MOST MONEY And with the FEWEST PROBLEMS It is more critical then ever to be exposed to all Marketing Avenues in order to get the BEST. Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More Inquire about our genieSABRE exclusive Technology Based Marketing Tools 3
No other Agent will do what SABRE does for you! It takes a pro-active and an aggressive negotiator NOT a passive, hopeful wishful thinking person to get Your House SOLD Sabrina & Hannif will go the DISTANCE It is more critical to be exposed to all Marketing Avenues in order to get the BEST. Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More Commitment makes all the difference Note: “ Sabrina “ is a Marathon Runner” 4
If …Getting Your House Means finding the best home that meets your wants & needs. Means hiring an Agent who can get what you want & gets the job done. Means paying the lowest price for your property Means perhaps buying FSBO –private purchase Then you need to Buy like the Pro’s do … Knowing Insider Secrets As to how Real Estate Agents work will help! Buyer 5
What Are You Doing Now To Buy Your Property?  -Working with many AGENTSto locate a property?  - What about Private Sales?  -Looking into Newspapers for Ad's  -Drive around the neighborhood looking for "FOR SALE"signs? Most Buyers - do all of these. They believe... that in doing so they will get the best deals available. Can't blame them - its the Real estate Industry at fault for not educating the general public. 6
Some Buyer’s Believe… Internet web based FSBO sites – have the BEST BUYS Buyers go through the hassle but only a few find what they want. Matter of fact is …….. 4% of all Homes sold are FSBO Right now Serious Buyers go to Real Estate Agents Because 96%of all Homes are LISTED by a Realtor! Means – Less then 4% of Homes are brought FSBO 7% GogenieSABREway – you get to see ALL homes The Point is…
MLS LISTED - Definitely on your list – to show
FSBO LISTED – Why not? – Definitely we will show them..
Buy Privately – Pay Zero Commission! Buy MLS – Get Commission Cash Incentive max. 50% 7
Should You Buy FSBO Las Vegas Syndrome… By buying privately I will save on Commission Why have a Real estate Agent! Matter of fact is …….. FSBO Seller statistically average 2 to 3% more Direct Seller’s are PRICE GAUGERS …If a deal closes its because…
The buyer paid more then what the true market value is..
The buyer was emotionaland had to buy no matter what..
The seller was in most cases a good negotiator He got the better of the seller..
7% Go genieSABREway – you get to see ALL homes Buy Privately – Pay Zero Commission! Buy MLS – Get Commission Cash Incentive max. 50% The Point is… 8
Las Vegas Syndrome… Many go to Gamble with High Hopes Few come backPOSITIVE but the odds are against them Few come back EVEN but the odds are against them too Majority are in NEGATIVEand That’s a Fact! BUYER’s GoFSBO-- if you are not in a hurry to Buy & -- if you are a good Negotiator The Point is… BEAT THE ODD’S with genieSABRE’sHelp! We will Advice, Guide & Help you at NO COST / OR OBLIGATION
What should I Pay for this HOUSE? There is no scientific method to tell you exactly what your house will actually sell for - BUT - a comparative market research & study may give us a fair logical approximation of what the market will bear. An Agent can never be in a position to tell the buyer as to exactly what the seller is willing to accept. Agent's duty is to be aware of Market Trends and be able to explain it to the Buyer, make suggestions and give the confidence to the Buyer, that they are getting a fair market value. The Agent above all must be a good negotiator and a deal maker. By using his skills a Buyer's Agent can get a good deal for his Client. Product Knowledge is key to successful closing. Each House is unique. Each Seller is unique. Market Trends change. Call : genieSABRE for your FREE – NO OBLIGATION Consultation 11
Two Ways To Buy Your Home Hire Phone a Agent Look at Ads Search Internet Keep Searching Go see Homes Look for more Properties Go to open Homes Keep phoning Super Agent demands Sign a Buyer’s Contract Wait for Agent to show up Keep waiting Still waiting to BUY? Best Deals Gone and Sold Hannif Highclass Working full-time and devoting all his efforts towards fulfilling YOUR wants and needs – Hannif will see that his dealings with you will be a pleasant and problem free! & Start Packing TWO 0NE 12
Preparing Your For Home Purchase Ask for.. YOUR FREE COPY.. No obligation “Your Home Sell Faster” The first impression counts -- Make it a good one It’s a promise! You will not only sell your home faster but also you may be able to get an additional few thousand dollars extra from potential buyer! A must read: A Butterfly’s Lesson … 12 slide Presentation Inspirational thoughts, that could as well summon-up genieSABRE Philosophy Phone for your FREE COPY! 13
Make Your First Choice The Right Choice It's all up to you at this Point… Just Say What Are You Waiting For? genieSABRE You’re Hired! Remember: Our goal is to help you achieve your goal We do Real Estate a little differently Yesterday’s Old Fashion Service – Tomorrow’s Technology – Today’s Realtor Integrity, Accountability, Total Honesty & Dedication to our Clients. genieSABRE Commission Cash Rebate Max. 50% 14
This Presentation! Definitely intended to solicit business, but not those who already have an agreement with an Realtor / Agent 15
Target Customer – The Seller SEARCH for your home on MLS, INTERNET & ADS. 2. I "TARGET MARKET"Sellers- your location, type & price range from my database & NETWORKING Listing Agents 3. By working with only a FEW BUYERSat a time, I can devote more of my time to work on getting YOU into your home. 4. By TELE-MARKETING and locating potential would be Sellers. I will expose you to ALL Listing Both MLS & FSBO Guaranteed : Commission Cash Rebate genieSABRE.com Unique marketing system Benefits the BUYER Check out: genieSABRE BUYERS Packages See the difference between them & us Nobody does it better! That’s a challenge 16
Searching MLS is only part of my Job! For Seller’s For Buyer’s Daily Checking on MLS Making appointments Dealing with other agents Staging your property Keeping Track of Market Trends Offer Presentation Negotiating to get the best deal Removing conditions Actual closing Secure buyers through Net working with local Buyer’s agents Telemarketing Data base search for buyers Advertising in local media’s Internet Marketing And more 1/4 1/4 Arranging Financing Pre-approval Dealing with Lawyer Dealing with Appraisers Getting Inspections done Home Warranty if necessary 1/4 Keeping Track of Market Trends Attending Seminars & up-grading 1/4 genieSABRE SELLER’s Flat Fee – No Commission $3000 genieSABRE BUYER’s Commission Cash Rebate Max. 50% 17
Buying Your Home Three important factors to consider – when Buying Location: Home location and setting influence its value. Busy streets, next to railway tracts and/or highway definitely do have a negative effect on the value. Pricing: If IBM stock is selling for between 104 & 108, it does no good to insist on Buying at 90. Likewise, sellers List Price must be priced within the app.. CMA range. The buyers are more objective and compares the amities of your home to those of other homes in the same price range. Appeal: New home enjoy a marketing edge over resale homes because they are shiny and clean. A house that needs some work can be got cheaper then a house that shows perfect 10+. Call Us we can guide you BEFORE you buy. Price Right + Show Good = Fast Sale
Go ahead & ask me How much should I pay for this house? First let me explain - The 4 different types of pricing! COST: What the SELLER paidfor the house plus any improvements they made. PRICE: This is the price the SELLER wants for his house. VALUE: This is the price the BUYER is willing to pay for the house. MARKET VALUE: This is that price that awilling BUYER and willing SELLERagree to a sale price. Signed Sealed & Delivered! BUYER has to decide what end price – They are willing to pay. AGENT’S job is to provide the data – market trend, CMA, etc. There is no such thing as a right or wrong price -- the only true price is -- what the market will bare! However – Agent’s marketing & negotiating power can help ! CHECK NEXT SLIDE! 19
Market Value / Sale Price! Who determines this Market Value! Certainly NOT THE AGENT ! It is the "invisible hand" of the market that ultimately determines the SALE PRICE. Value is determined at that magic moment when … BUYER says he wants to pay $xx and SELLER says “ I accept the offer” Remember:Agent has NO CONTROL over MARKET VALUE Yes, with some wheeling and dealing and with skillful negotiation a good agent can make excellent deals and may even get you some extras! - Select the Agent Based on His Marketing Plan, His Company & Other Criteria Such As Honesty, Integrity, Commitment. Make your choice! Call right now! genieSABRE 20
Let’s Talk So you are ready to Buy? genieSABRE method of operation!! Step1:Get the Buyer to answer a few questions. To identifytheir needs and wants Step2: Explainabout my company & myself for what I stand for - 49 SlidePresentation! Step3: Give the Buyer, the tools necessary to search the property correctly – Best Buys Step4:Get the Buyer to understand what "Agency Laws" are. & get his Approval Step5:Complete Data Base Search of available & sold properties at offer time - CMA Step6:Aggressively Search for Buyers property using effective tested methods. Step7:Make appointments and show the properties to the Buyer Step8:Continue showingof properties till a Buyer buys and help in Closing Yesterday's Old Fashion Service -Tomorrow's Technology - Today's RealtorIntegrity, Accountability, Total Honesty & Dedication to our Clients genieSABRE 21
Let’s Talk 8 Big Mistakes That Cost You Money When Buying Your Home 1:Basing offer price on needs or emotion 2:Failing to "Showcase" the home 3:Over improving the home prior to selling. 4:Choosing a Realtor for the wrong reasons. 5:Using the "Hard Sell" during showings 6:Failing to take the first offer seriously. 7:Not knowing your rights and obligations 8:Failure to effectively market the property. Beware!Don’t get caught making these mistakes Let genieSABRE explain you 22
Offer Presentation – SHOW TIME! genieSABRE method of operation!! 1. First and foremost check and do a market search on similar properties sold & listed. Market Trend 2. Make sure that the offer to Purchase is so written as to the benefit of the Seller and not the Buyer. 3. Advice you as to how motivated the Buyer is? and try to negotiate the best deal possible for you the Seller. 4. Work diligently and to see that we do not lose the deal - no matter what it takes. 5. Make sure that you understand the whole process from acceptance, to condition removals, to closing. Lawyer’s DO NOT write up offers or negotiates. Its the Agent's job. 23 23
Purchaser Agreement… Validity Loopholes = Lost Home Timing Delay = Lost Home MLS - Multiple Listing _____________________________________________________________________ _________________________________ ______________________________________________________________________ Hire an Attorney The attorney's out of town. Timing! is of essence. Delays can cost you your home! Almost all offers are written by Agents, and NOT the lawyer. Offer Presentation!! Hire a seasoned Agent who knows what clauses to put in. Offer & Sign-back’s must be done in a timely manner. Each home is unique and each offer is unique. No lawyer will know about it unless he does not physically sees the property - which is not normally done! Ask us about our HighclassHomes.com exclusive Make The Right Decision Sleep-Ease Warranty
Should You Buy FSBO-03Bad Buyer are.. A recent Survey by CMHC showed that buyers who brought their homes privately! Paid majority of the times more then similar homes brought through Real Estate ! Also to get a CMHC mortgage on private sales is not only harder but also tougher to get! Real Estate Agents need YEARS of experience to be able to judge a good buy. How can a layman know inside out in a few short week of study?