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Amazon Web Services Confidential – Shared under NDAAmazon Web Services Confidential
#GX23
Amazon Web Services
Technology P...
Amazon Web Services Confidential – Shared Under NDA
How does the program fit with APN Partners?
Consulting
Partners
Techno...
Amazon Web Services Confidential – Shared Under NDA
Verticals
FSI&Insurance
M&E
Bio/Life/HC
Technology Partner Categorizat...
Amazon Web Services Confidential – Shared Under NDA
Why Should I Become an APN Technology Partner?
Sales
Technical Support...
Amazon Web Services Confidential – Shared Under NDA
Channel & Sales Enablement
Improve Customer Experience
1. Reduce Compl...
Amazon Web Services Confidential – Shared Under NDA
Channel & Sales Enablement
Option 2: DIY w/Kit
Improve Customer Experi...
Amazon Web Services Confidential – Shared Under NDA
Channel & Sales Enablement
Option 3: Hire a Pro
CapGemini 2nd Watch AV...
Amazon Web Services Confidential – Shared Under NDA
SaaS Platform Enablement
Establish AWS as the SaaS Platform
1. Global ...
Amazon Web Services Confidential – Shared Under NDA
Partner Engagement Cycle
Develop AMIs, Architecting for
HA, Security, ...
Amazon Web Services Confidential – Shared Under NDA
Licensing Models
License Mobility
• Ability for customers to transfer
...
Amazon Web Services Confidential – Shared Under NDA
Sales Support
 Access to the latest AWS collateral
 Access to client...
Amazon Web Services Confidential – Shared Under NDA
Alliance Support
 Account planning & management
 Online resources
Le...
Amazon Web Services Confidential – Shared Under NDA
Alliance Support
• To Access webinars - Exclusive to AWS Partners
http...
Amazon Web Services Confidential – Shared Under NDA
Marketing & PR Support
 Placement in the AWS Partner Directory
 Use ...
Amazon Web Services Confidential – Shared Under NDA
Marketing Support
All Standard and Advanced
partners will be listed in...
Amazon Web Services Confidential – Shared Under NDA
Marketing Support
 2.300 attendant
 20 tracks
AWS Summit 2013 | São ...
Amazon Web Services Confidential – Shared Under NDA
Marketing Support
 AWS Brazil s Roadshow – 6 cities
 http://www.even...
Amazon Web Services Confidential – Shared Under NDA
AWS Marketplace
Amazon Web Services Confidential – Shared Under NDA
What s AWS Marketplace ?
 Awareness - AWS Marketplace and via our mar...
Amazon Web Services Confidential – Shared Under NDA
AWS Marketplace
https://aws.amazon.com/marketplace
Amazon Web Services Confidential – Shared Under NDA
Technology Support
 Eligibility for AWS Private Betas
 Recurring AWS...
Amazon Web Services Confidential – Shared Under NDA
Program Benefits and Requirements
Amazon Web Services Confidential – Shared Under NDA
Why Should I become an APN technology Partner ?
Sales
 Access to the ...
Amazon Web Services Confidential – Shared under NDAAmazon Web Services Confidential
Technology Partner Program – AWS
Renat...
Amazon Web Services Confidential – Shared Under NDA
Amazon Web Services Confidential – Shared Under NDA
What's Working?
Improved Service Team Support
1. EMR = MapR, Intel IDH...
Amazon Web Services Confidential – Shared Under NDA
AWS Channel Reseller Program
AWS Provides:
 Discounted AWS Services
...
Amazon Web Services Confidential – Shared Under NDA
Program Elements
Category Management
1. Adjusting Team Alignment for b...
Amazon Web Services Confidential – Shared Under NDA
Service Support
EC2 – Instance use, OEM, Management
EMR – OEM MapR, In...
Amazon Web Services Confidential – Shared Under NDA
Initiative 3: SAP & MSFT Channel Development
Field & Partner Enablemen...
Amazon Web Services Confidential – Shared Under NDA
What is the Technology Partner Program?
Enabling PARTNERS to create th...
Amazon Web Services Confidential – Shared Under NDA
Initiative 1: Technology Partner Categorization
Cross Team Consistency...
How to leverage your business as an Amazon Web Services Partner
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How to leverage your business as an Amazon Web Services Partner

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How to leverage your business as an Amazon Web Services Partner

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  • We enable you provide your customers with AWS-based solutions with value add such as professional/consulting services, systems integration, managed services, infrastructure solutions, packaged application deployment and management, web and marketing offerings and big data solutions for your customers. By being a reseller, you can fully manage your customer relationship. Further, we provide you with discounted services and support, solution architect guidance, an assigned account manager and go-to-market planning. As you grow on AWS you can also aggregate AWS services, such as EC2 Reserved Instances and S3, enabling you to build in more margins for your business.You provide your customers with value-added solutions such as consulting services, integration services or managed services. You determine the pricing and handle the full financial relationship for your customers. Further, we require that you participate in our reseller premium support program.
  • [CONCLUSION SLIDE / BONUS SLIDE]:  Used if you have something not covered above that you would like to highlight This could be a think big idea, a sharing of a best practice that is working particularly well, an ask for something that is needed, etc
  • [CONCLUSION SLIDE / BONUS SLIDE]:  Used if you have something not covered above that you would like to highlight This could be a think big idea, a sharing of a best practice that is working particularly well, an ask for something that is needed, etc
  • Rachel: Thanks for the program overview Justin, very helpful. As discussed, we’ll now take some time to answer a few questions from partners. If you have a question regarding APN, feel free to submit it via your webinar console. If we aren’t able to get to your question during the webinar, we will follow-up with you directly after the webinar to make sure your question is answered. During this Q&A phase, if your firm wishes to apply for pre-qualification as a Standard or Advanced partner, feel free to complete the APN Upgrade Form at the URL provided on this slide. After you have complete this form a member of the APN team will contact you regarding next steps. Question #1: Okay, Justin, it looks like our first question is regarding the credits provided to partners under APN. Could you give us a bit more detail on those? Justin: Sure thing. Under APN all partners that qualify for the Standard and Advanced tiers will receive $2,000 in credits. These will include $1,000 in general AWS Service credits applicable to any AWS service listed on the AWS products page, plus $1,000 in credits toward the AWS Premium Support required under the program. Any unused portion of these credits will expire 1 year after their grant date. These credits are really important, because they basically mean that the program is zero cost for any Standard or Advanced partner spending over $2,000 per year on AWS.
  • [CONCLUSION SLIDE / BONUS SLIDE]:  Used if you have something not covered above that you would like to highlight This could be a think big idea, a sharing of a best practice that is working particularly well, an ask for something that is needed, etc
  • [CONCLUSION SLIDE / BONUS SLIDE]:  Used if you have something not covered above that you would like to highlight This could be a think big idea, a sharing of a best practice that is working particularly well, an ask for something that is needed, etc
  • [CONCLUSION SLIDE / BONUS SLIDE]:  Used if you have something not covered above that you would like to highlight This could be a think big idea, a sharing of a best practice that is working particularly well, an ask for something that is needed, etc
  • [CONCLUSION SLIDE / BONUS SLIDE]:  Used if you have something not covered above that you would like to highlight This could be a think big idea, a sharing of a best practice that is working particularly well, an ask for something that is needed, etc
  • [CONCLUSION SLIDE / BONUS SLIDE]:  Used if you have something not covered above that you would like to highlight This could be a think big idea, a sharing of a best practice that is working particularly well, an ask for something that is needed, etc
  • We enable you provide your customers with AWS-based solutions with value add such as professional/consulting services, systems integration, managed services, infrastructure solutions, packaged application deployment and management, web and marketing offerings and big data solutions for your customers. By being a reseller, you can fully manage your customer relationship. Further, we provide you with discounted services and support, solution architect guidance, an assigned account manager and go-to-market planning. As you grow on AWS you can also aggregate AWS services, such as EC2 Reserved Instances and S3, enabling you to build in more margins for your business.You provide your customers with value-added solutions such as consulting services, integration services or managed services. You determine the pricing and handle the full financial relationship for your customers. Further, we require that you participate in our reseller premium support program.
  • We enable you provide your customers with AWS-based solutions with value add such as professional/consulting services, systems integration, managed services, infrastructure solutions, packaged application deployment and management, web and marketing offerings and big data solutions for your customers. By being a reseller, you can fully manage your customer relationship. Further, we provide you with discounted services and support, solution architect guidance, an assigned account manager and go-to-market planning. As you grow on AWS you can also aggregate AWS services, such as EC2 Reserved Instances and S3, enabling you to build in more margins for your business.You provide your customers with value-added solutions such as consulting services, integration services or managed services. You determine the pricing and handle the full financial relationship for your customers. Further, we require that you participate in our reseller premium support program.
  • Transcript of "How to leverage your business as an Amazon Web Services Partner"

    1. 1. Amazon Web Services Confidential – Shared under NDAAmazon Web Services Confidential #GX23 Amazon Web Services Technology Partner Program Renata Faria
    2. 2. Amazon Web Services Confidential – Shared Under NDA How does the program fit with APN Partners? Consulting Partners Technology Partners Prof ServicesManaged ServicesLicensed Software SaaS EmergingManaged Channel Reseller Partners Systems Integration
    3. 3. Amazon Web Services Confidential – Shared Under NDA Verticals FSI&Insurance M&E Bio/Life/HC Technology Partner Categorization App/Dev Issue Tracking Testing SCM Dev Tools Messaging Comms PaaS Monitor Network Infrastructure Database & Caching Application Servers/Middleware Security Management Storage/BackUp MDM Operating System Infrastructure Software CRM Content Management Collaboration BPM Big Data & Analytics Finance & Accounting HRM eCommerce & Retail ERP Design & Engineering Customer Engagement Logistics (SCM) HPC GIS Gaming Application/Business Software
    4. 4. Amazon Web Services Confidential – Shared Under NDA Why Should I Become an APN Technology Partner? Sales Technical Support Marketing Alliance Support
    5. 5. Amazon Web Services Confidential – Shared Under NDA Channel & Sales Enablement Improve Customer Experience 1. Reduce Complexity 2. Reduce Time to Value 3. Reduce Cost Repeatable Framework 1. Reduce Duplication of Effort 2. Establish AWS Best Practices 3. Consistency = Supportability Channel Bundles 1. Provide building blocks, templates and guides 2. SI/VARs add services, software and pricing options 3. Sell as a Fixed Price Bundle or ala carte Option 1: DIY
    6. 6. Amazon Web Services Confidential – Shared Under NDA Channel & Sales Enablement Option 2: DIY w/Kit Improve Customer Experience 1. Reduce Complexity 2. Reduce Time to Value 3. Reduce Cost Repeatable Framework 1. Reduce Duplication of Effort 2. Establish AWS Best Practices 3. Consistency = Supportability Channel Bundles 1. Provide building blocks, templates and guides 2. SI/VARs add services, software and pricing options 3. Sell as a Fixed Price Bundle or ala carte
    7. 7. Amazon Web Services Confidential – Shared Under NDA Channel & Sales Enablement Option 3: Hire a Pro CapGemini 2nd Watch AVNET Improve Customer Experience 1. Reduce Complexity 2. Reduce Time to Value 3. Reduce Cost Repeatable Framework 1. Reduce Duplication of Effort 2. Establish AWS Best Practices 3. Consistency = Supportability Channel Bundles 1. Provide building blocks, templates and guides 2. SI/VARs add services, software and pricing options 3. Sell as a Fixed Price Bundle or ala carte
    8. 8. Amazon Web Services Confidential – Shared Under NDA SaaS Platform Enablement Establish AWS as the SaaS Platform 1. Global Reach 2. Most Reliable 3. Best Economics Marketing Strategy 1. Build a better together story 2. Joint GTM Support 3. Sales & Channel Training
    9. 9. Amazon Web Services Confidential – Shared Under NDA Partner Engagement Cycle Develop AMIs, Architecting for HA, Security, Performance License Portability, Utility Pricing, SaaS, DevTest Demand Generation, Lead Generation, Joint Sales Engagements, Content Creation Self Service Documentation, L1 & L2 Support, TSANet
    10. 10. Amazon Web Services Confidential – Shared Under NDA Licensing Models License Mobility • Ability for customers to transfer existing licenses/subscriptions to AWS • Customer has a relationship with AWS & ISV SaaS • Customer accesses the ISV application directly. Hosted on AWS • Customer has a relationship with ISV Utility via Marketplace • License/subscription fee is built into the service. Pay as you go. • Customer has a relationship with AWS & ISV. OEM • AWS serves as OEM channel for ISV • Customer has a relationship with AWS User Managed Vendor Managed
    11. 11. Amazon Web Services Confidential – Shared Under NDA Sales Support  Access to the latest AWS collateral  Access to client referrals  Solution Architect engagement
    12. 12. Amazon Web Services Confidential – Shared Under NDA Alliance Support  Account planning & management  Online resources Leads Register Enablement Partner´s Dashboard Upgrade Marketing
    13. 13. Amazon Web Services Confidential – Shared Under NDA Alliance Support • To Access webinars - Exclusive to AWS Partners http://aws.amazon.com/partners/overview/partners/webinars/
    14. 14. Amazon Web Services Confidential – Shared Under NDA Marketing & PR Support  Placement in the AWS Partner Directory  Use of AWS Partner Network logo in sales and marketing tools  AWS support for Press Releases, Blogs, and other digital marketing content  Participation at AWS-hosted events  Selective eligibility for joint go to market activities including joint webinars/webcasts
    15. 15. Amazon Web Services Confidential – Shared Under NDA Marketing Support All Standard and Advanced partners will be listed in the AWS Partner Directory
    16. 16. Amazon Web Services Confidential – Shared Under NDA Marketing Support  2.300 attendant  20 tracks AWS Summit 2013 | São Paulo
    17. 17. Amazon Web Services Confidential – Shared Under NDA Marketing Support  AWS Brazil s Roadshow – 6 cities  http://www.eventosawsbrasil.com.br/  20/Ago – Rio de Janeiro  29/Ago – Campinas  10/Set – Porto Alegre  24/Set – Belo Horizonte  15/Out – Curitiba  29/Out – Recife
    18. 18. Amazon Web Services Confidential – Shared Under NDA AWS Marketplace
    19. 19. Amazon Web Services Confidential – Shared Under NDA What s AWS Marketplace ?  Awareness - AWS Marketplace and via our marketing efforts to build awareness of AWS Marketplace.  Access to New Users – AWS has hundreds of thousands of customers in over 190 countries.  Simplified Software Delivery - Pre-built and pre-configured machine images. One-click deployment is the fastest way to get software running on AWS.  We handle the Billing – Get access to utility billing models. All metering, billing, collections and disbursements are handled by Amazon’s world class payments platform. Key Benefits : An online store where you can immediately start using software for building products and running businesses.
    20. 20. Amazon Web Services Confidential – Shared Under NDA AWS Marketplace https://aws.amazon.com/marketplace
    21. 21. Amazon Web Services Confidential – Shared Under NDA Technology Support  Eligibility for AWS Private Betas  Recurring AWS Product Roadmap briefings  Technical training & content  Technical support credits  Exclusive training webinars
    22. 22. Amazon Web Services Confidential – Shared Under NDA Program Benefits and Requirements
    23. 23. Amazon Web Services Confidential – Shared Under NDA Why Should I become an APN technology Partner ? Sales  Access to the latest AWS collateral  Access to client referrals  Solution Architect engagement Technical Support  Eligibility for AWS Private Betas  Recurring AWS Product Roadmap briefings  Technical training & content  Technical support credits  Exclusive training webinars Marketing & PR  Placement in the AWS Partner Directory  Use of AWS Partner Network logo in sales and marketing tools  AWS support for Press Releases, Blogs, and other digital marketing content  Participation at AWS-hosted events  Selective eligibility for joint go to market activities including joint webinars/webcasts Alliance Support  Account planning & management  Online resources
    24. 24. Amazon Web Services Confidential – Shared under NDAAmazon Web Services Confidential Technology Partner Program – AWS Renata Faria refaria@amazon.com Partner Development Manager
    25. 25. Amazon Web Services Confidential – Shared Under NDA
    26. 26. Amazon Web Services Confidential – Shared Under NDA What's Working? Improved Service Team Support 1. EMR = MapR, Intel IDH, Cloudera 2. EC2 = OEM Relationships 3. RedShift = Jasper, Tableau, Microstrategy, Informatica 4. Marketplace = 9 of top 10 Sellers PR & AR Alignment 1. New PR Approved Spokespeople = Scott Barneson, Michael Fuller & Bhavik Vyas 2. Press Release Support Sponsorships 1. AWS Summits - globally 2. re:Invent Global Awareness & Communication 1. Getting Better, but not great 2. Barneson = Australia, Junkin = India, Matsubara = UK, Marcin = Europe, Barneson = Europe, Matsubara = Japan 3. Global Status Reports = Anthony Russell SPID Tracking 1. Pipeline inconsistency across spreadsheets and SFDC Marketing Execution 1. Bulk of GTM Activities are teed up for Aug/Sept 2. Need more resources on the Partner Marketing Manager side = Stephanie Percy What's Not?
    27. 27. Amazon Web Services Confidential – Shared Under NDA AWS Channel Reseller Program AWS Provides:  Discounted AWS Services  Discounted Premium Support  Ability to own customers  Partner Account Manager  Solution Architect guidance  Joint GTM Planning Resellers Provide:  Value added solutions  Drives customer demand  Relationship management  Premium Support  Billing for AWS solution  $25K/month by month 12 AWS and Partner enter into the Value Added Reseller Agreement
    28. 28. Amazon Web Services Confidential – Shared Under NDA Program Elements Category Management 1. Adjusting Team Alignment for better coverage 2. 34 Categories – consistent across APN, MP and BD 3. Industry Verticals Channel Enablement – AWS QuickStart 1. Test Drives 2. Reference Libraries 3. Rapid Deployment Guides 4. Sales Enablement Datasheets SAP & Microsoft Channel Development 1. Dedicated Global Alliance Owners 2. Dedicated Channel Development Owners 3. MSFT & SAP Contact Us Forms 1. 100 Leads since 6/7/2013 2. 50% yield on qualified SaaS Compensation Pilot 1. Quota retirement for Acquia deals 2. SumoLogic Referral Pilot 3. Test for Future Programs Transformational Deals 1. Oracle 2. SAP 3. VMWare OEM Business 1. Operating Systems – RHEL, SLES, Ubuntu 2. MapR - EMR 3. Intel IDH – EMR (Pending) 4. Adobe FMS (Pending)
    29. 29. Amazon Web Services Confidential – Shared Under NDA Service Support EC2 – Instance use, OEM, Management EMR – OEM MapR, Intel IDH + Cloudera BYOL S3 – Gateways + Data Providers Redshift – Analytics, BI, Reporting/Visualization RDS – Oracle and MSFT CloudFormation – Reference Libraries Marketplace – Product Listing
    30. 30. Amazon Web Services Confidential – Shared Under NDA Initiative 3: SAP & MSFT Channel Development Field & Partner Enablement 1. Better Sales Tools 2. Sales Training 3. Resources Dedicated Resources 1. Global PDM + Global Channel Manager 2. Recruit ISVs, Resellers & Consulting Partners 3. Territory and Geo Partner Coverage Control our Own Destiny 1. We can’t count on MSFT to help us Win 2. MSFT partners are looking for ways to do business 3. Lead Development and Qualification
    31. 31. Amazon Web Services Confidential – Shared Under NDA What is the Technology Partner Program? Enabling PARTNERS to create their own virtual data centers… own and manage customer relationships margin for selling AWS Enabling CUSTOMERS to get full solutions on AWS…. channel resellers provide value-added services and solutions for customers provides customers a single contact for all aspects of their AWS-based deployment Enabling AWS SALES to fully engage with partners... partner provides solutions and support revenue flows to end user accounts
    32. 32. Amazon Web Services Confidential – Shared Under NDA Initiative 1: Technology Partner Categorization Cross Team Consistency 1. Marketplace and APN 2. Business Development TMS/Verticals 3. Product Team Alignment Fill Gaps in Coverage 1. Managed Accounts – Limited Visibility 2. Align SMEs and ESAs 3. Leverage other teams (BD/MP/Emerging) Maximize Limited Marketing Resources 1. Not possible to cover all Managed Partners 2. Organize Marketing GTM around Categories Global Managed Emerging Security Storage Management GTM GTMGTM
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