APN - AWS Partner Network                                 Renata Faria                 Partner Development Manager
Agenda – AWS Partner Network   •   Opportunities   •   APN Program   •   Requirements & Benefits   •   APN Adicional Resou...
Why should I become an APN Partner ?• Leadership - CLOUD and BIG DATA, according to Gartner,  Forrester and other analysts...
AWS Partner Network   For Partners   • Providing technical information and sales and marketing     support they need to ac...
What is AWS Partner Network? Point of contatc with AWS; Provide platform to accelerate partners business; Global Community...
What is AWS Partner Network? 02 Categories: •   Consulting Partners: Professional Services, SIs, Managed Services Provider...
Partner´s Growth at APN ProgramRequirements                                          Advanced                 3 Levels Sta...
APN Portal
Why should my firm become an APN Technology Partner ?        Annual Program Benefits & Requirements
Why should my firm become an APN Consulting Partner ?           Annual Program Benefits & Requirements                    ...
What will the APN Logos Look Like ?       What the logos will look like according to category and Level      Standard Leve...
How will APN partners be presented in the AWSpartner directory ?                               All Standard and Advanced  ...
How can my firm qualify for APN s new Standard and Advanced tiers ?It s easy !!!!Applying for pre-qualification to theStan...
Communication : AWS Partner Newsletter • Subscribe for AWS Partner Newsletter:   http://aws.amazon.com/partners/overview/p...
Webinars exclusive to AWS Partners • To Access webinars : http://aws.amazon.com/partners/overview/partners/webinars/
On line – non technical training        http://aws.amazon.com/partners/partner-training-registration/
In short... The Program Benefits APN Portal On line trainings On site technical trainings $ Credits on Support $ Credits o...
APN Program – support tools FAQ Document – Frequently Asked Questions: http://d36cz9buwru1tt.cloudfront.net/APN_FAQs_04031...
AWS Marketplace - your online storeWhat is AWS Marketplace?The AWS Marketplace is an online store where you can immediatel...
Sell On AWS Marketplacehttps://aws.amazon.com/marketplace
Obrigada!refaria@amazon.com
AWS Partner Network (APN) Visión General
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AWS Partner Network (APN) Visión General

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  • So what are the specific benefits of the APN Program and why might your firm want to join at the Standard or Advanced tiers? Well, for Technology Partners….The program provides $2,000 in credits, including $1,000 toward required Premium Support and $1,000 in credits toward general AWS usage.Standard and Advanced partners will receive logos publicly designating them as Standard or Advanced Technology partners. This logo can be used by partners on their website and on other offline media such as business cards, printed promotional material, etc.Standard and Advanced tiers will receive listings in the new AWS Partner Directory, which will publicly designate them as Standard or Advanced Technology Partners. This directory will also allow partners to highlight their featured solutions and case studies.In order to qualify for these Standard and Advanced benefits, Technology Partners must meet several program requirements:The must have at least one product in either Public Beta or General AvailabilityThey must meet specific requirements around AWS billings. This includes both direct AWS billings to the partner and indirect billing to the end customer that are influenced by the partnerThey must sign-up for Premium Support at the Bronze or Gold levels or higherThey must pay a $2,000 APN program fee, andThey must the program requirements for customer references, either public or non-public
  • The program requirements for Consulting Partner are basically the same as those for Technology Partners, except that instead of the product requirements covered in the previous slide, Consulting Partners have requirements around AWS training for technical and non-technical staff.3 DIMENSOES- CONHECIMENTO: ESPECIALIZACAO (MGD SERVICES, SOLUTIONS)-- EXPERIENCIA: STD, ADV: - VALOR: ISV / SI / RESELLER
  • APN logos provided under to program will designate all Standard and Partners based on both partner type and APN tier. For example, the logo on the left here is what a Standard tier Consulting Partner logo will look like. The logo on the right is an example of an Advanced Tier Technology Partner logo.
  • All Standard and Advanced partners will be listed in the new AWS Partner directory, when it re-launches later this year. This new directory will provide prominence to Advanced tiers listings, and will allows both Standard and Advanced partners to highlight their Solutions and Case Studies on AWS.
  • So how can your firm get started? Applying for pre-qualification to APN’s Standard and Advanced tiers is easy. Just go to the APN Upgrade form at the URL on this slide, self-report on your firm’s current compliance with the program requirements, and you will be contacted by an AWS staff to discuss next steps. Importantly, completing this form does not guarantee that your firm will pre-qualify for APNs Standard or Advanced tiers. It will however let the APN team know your firm wishes to pre-qualify for either the Standard or Advanced tiers and will help us start the pre-qualification review process for your firm.If your firm is accepted for pre-qualification to APN’s Standard and Advanced tiers your firm will be among the first AWS partners (ever) to be publicly designated as an APN Standard or Advanced partner when the program is fully activate later this year.
  • Rachel: Thanks for the program overview Justin, very helpful. As discussed, we’ll now take some time to answer a few questions from partners. If you have a question regarding APN, feel free to submit it via your webinar console. If we aren’t able to get to your question during the webinar, we will follow-up with you directly after the webinar to make sure your question is answered. During this Q&A phase, if your firm wishes to apply for pre-qualification as a Standard or Advanced partner, feel free to complete the APN Upgrade Form at the URL provided on this slide. After you have complete this form a member of the APN team will contact you regarding next steps. Question #1: Okay, Justin, it looks like our first question is regarding the credits provided to partners under APN. Could you give us a bit more detail on those? Justin: Sure thing. Under APN all partners that qualify for the Standard and Advanced tiers will receive $2,000 in credits. These will include $1,000 in general AWS Service credits applicable to any AWS service listed on the AWS products page, plus $1,000 in credits toward the AWS Premium Support required under the program. Any unused portion of these credits will expire 1 year after their grant date. These credits are really important, because they basically mean that the program is zero cost for any Standard or Advanced partner spending over $2,000 per year on AWS.
  • Rachel: Thanks for the program overview Justin, very helpful. As discussed, we’ll now take some time to answer a few questions from partners. If you have a question regarding APN, feel free to submit it via your webinar console. If we aren’t able to get to your question during the webinar, we will follow-up with you directly after the webinar to make sure your question is answered. During this Q&A phase, if your firm wishes to apply for pre-qualification as a Standard or Advanced partner, feel free to complete the APN Upgrade Form at the URL provided on this slide. After you have complete this form a member of the APN team will contact you regarding next steps. Question #1: Okay, Justin, it looks like our first question is regarding the credits provided to partners under APN. Could you give us a bit more detail on those? Justin: Sure thing. Under APN all partners that qualify for the Standard and Advanced tiers will receive $2,000 in credits. These will include $1,000 in general AWS Service credits applicable to any AWS service listed on the AWS products page, plus $1,000 in credits toward the AWS Premium Support required under the program. Any unused portion of these credits will expire 1 year after their grant date. These credits are really important, because they basically mean that the program is zero cost for any Standard or Advanced partner spending over $2,000 per year on AWS.
  • Question #2 - Rachel: Makes sense. Alright the next question is regarding the training required under APN. Could you provide some additional detail on that?Justin: Yep. Under APN all Consulting Partners at the Standard or Advanced tiers are required to have a minimum number of AWS-trained technical and non-technical staff. Standard Consulting partners are required to have at least 2 AWS-trained technical staff and 2 AWS-trained non-technical staff. Advanced Consulting Partners are required to have at least 5 AWS-trained technical staff and 5 AWS-trained non-technical staff. The goal of these training requirements is to make sure that all Standard and Advance Consulting partners have a team of folks who are deep on AWS and can serve as a Center of Excellence within each partner firm in helping end-customers take advantage of AWS. For staff to receive credit for AWS Technical Training, they must have completed either the “Architecting on AWS” course or the “AWS 200” course offered selectively by the AWS Alliances team. For staff to receive credit for Non-Technical Training, they must have passed the online quiz, which is part of AWS’ new online Non-Technical Training offering now available in the ??section of the AWS site. Partners will be granted credit for past completion of AWS training, so feel free to report those staff when submitting the APN Upgrade form. The APN team will collect details on your firm’s past training as part of the pre-qualification process.
  • Rachel:Greetings and welcome AWS partners. Thank you all for taking time out of your busy schedules to participate in today’s important partner-only webinar. As mentioned in the webinar invite, we have a very special announcement to make today regarding the AWS partners ecosystem. We are joined by Justin Burks, who is Program Manager for a new global program called the AWS Partner Network (APN) or APN. This new program is designed to accelerate the success of all partners on AWS and help customers connect more easily with high-quality AWS partners around the world. Justin is going to say a few words about the new APN program, and then we will open the session up to partner questions. If you have a question, feel free to enter via the questions section of the webinar console. Without further adieu, and please welcome Justin Burks.Justin:Thanks Rachel and thanks again to everyone for signing in to today’s webinar. As Rachel mentioned, we wanted to take some time today to walk our existing partners through the new AWS Partner Network and answer any questions.APN will be made live on the AWS site within the next day or so, and will replace AWS’ current Solution Provider program later this year, so its important that all current partners understand what APN is and how they can take advantage of it. We have received very positive feedback from partners on APN and we are very excited to roll it out this year, so today’s session is the first step down that road.
  • AWS Partner Network (APN) Visión General

    1. 1. APN - AWS Partner Network Renata Faria Partner Development Manager
    2. 2. Agenda – AWS Partner Network • Opportunities • APN Program • Requirements & Benefits • APN Adicional Resources • AWS Marketplace
    3. 3. Why should I become an APN Partner ?• Leadership - CLOUD and BIG DATA, according to Gartner, Forrester and other analysts.• The Opportunity - AWS will grow > 100% in 2012!• Discounts - based on volume (up to 67%).• Revenue with Differentiated services• Customers Want the new TI model : • SaaS – Software as a Service • IaaS – Infrastructure as a Service • PaaS – Platform as a Service• !
    4. 4. AWS Partner Network For Partners • Providing technical information and sales and marketing support they need to accelerate their business on AWS For Customers: • APN makes it easier to find and connect with high quality AWS partners who can help them take full advantage of AWS cloud
    5. 5. What is AWS Partner Network? Point of contatc with AWS; Provide platform to accelerate partners business; Global Community Program Portal Ecosystem
    6. 6. What is AWS Partner Network? 02 Categories: • Consulting Partners: Professional Services, SIs, Managed Services Providers, Agencies, Consultancies, etc • Technology Partners: ISVs, Tools Providers, Plataforma Providers, etc 03 Levels: • Advanced • Standard • Registered
    7. 7. Partner´s Growth at APN ProgramRequirements Advanced 3 Levels Standard Registered Portal AWS Partner Network Benefits
    8. 8. APN Portal
    9. 9. Why should my firm become an APN Technology Partner ? Annual Program Benefits & Requirements
    10. 10. Why should my firm become an APN Consulting Partner ? Annual Program Benefits & Requirements 10
    11. 11. What will the APN Logos Look Like ? What the logos will look like according to category and Level Standard Level Advanced Level
    12. 12. How will APN partners be presented in the AWSpartner directory ? All Standard and Advanced partners will be listed in the AWS Partner Directory 12
    13. 13. How can my firm qualify for APN s new Standard and Advanced tiers ?It s easy !!!!Applying for pre-qualification to theStandard and Advanced tiers is easy.Just complete the new “APN Upgrade”form : https://aws.amazon.com/partners/overview/apn-upgrade/
    14. 14. Communication : AWS Partner Newsletter • Subscribe for AWS Partner Newsletter: http://aws.amazon.com/partners/overview/partner-newsletter/
    15. 15. Webinars exclusive to AWS Partners • To Access webinars : http://aws.amazon.com/partners/overview/partners/webinars/
    16. 16. On line – non technical training http://aws.amazon.com/partners/partner-training-registration/
    17. 17. In short... The Program Benefits APN Portal On line trainings On site technical trainings $ Credits on Support $ Credits on AWS Services AWS Partner s Logo Listining in the AWS Directory Marketing Initiatives Support on Sales activities Marketing Funds – (Co-Marketing) Reseller Contract
    18. 18. APN Program – support tools FAQ Document – Frequently Asked Questions: http://d36cz9buwru1tt.cloudfront.net/APN_FAQs_040312.pdf Contact us:  APN Partner Support: apn-support@amazon.com  Contact your Partner Manager on AWS!
    19. 19. AWS Marketplace - your online storeWhat is AWS Marketplace?The AWS Marketplace is an online store where you can immediately start usingsoftware for building products and running businesses.Key Benefits Awareness - AWS Marketplace and via our marketing efforts to build awareness of AWS Marketplace. Access to New Users – AWS has hundreds of thousands of customers in over 190 countries. Simplified Software Delivery - Pre-built and pre-configured machine images. One-click deployment is the fastest way to get software running on AWS. We handle the Billing – Get access to utility billing models. All metering, billing, collections and disbursements are handled by Amazon’s world class payments platform.
    20. 20. Sell On AWS Marketplacehttps://aws.amazon.com/marketplace
    21. 21. Obrigada!refaria@amazon.com
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