Navigate the Cloud withAmazon Web Services  Mike Culver                   #GX234
Amazon’s Three BusinessesConsumer (Retail)         Seller            IT Infrastructure    Business             Business   ...
The Cloud
KEY BENEFITS TO RUNNING IN THE AWS CLOUD         Lowers Cost                      Increases Agility  Eliminates Capital In...
Each day,                         AWS adds theequivalent server capacity to power Amazon when it was         a global, $2....
The “Living” AWS Cloud                         Tools to access                         services                         Cr...
#1Choice
Choice is the key       Use any Programming Model, Language or Operating       System or Database       Use any service in...
Bring your Software License tothe Cloud            Microsoft Exchange Server, Microsoft SharePoint Server,            Micr...
US West           US East        US GovCloud                           Asia Pacific      Asia Pacific                     ...
The Cloud as a Platform
The Cloud as a Platform    For Computation
Wall Street & Amazon EC2                             3000 CPU’s for one firm’s risk management processes 3000--  Number of...
“TimesMachine” from NYTimes                    • 1851-1922 Articles                    • TIFF -> PDF                    • ...
1 Job, 1 Machine, 500 hours500 Hours$431 Job, 500 Machines, 1 hour  One Hour$43
#2Elasticityis afundamentalpropertyof the cloud
Elasticity + Auto ScalingInfrastructureCost $              Large                            You just lost              Cap...
Build a Web application thatsleeps at nightor shrinks itself when there are     no users accessing it
Build a Web application thatFollows the Sunand leverages the true power of   on-demand elasticity and  globally dispersed ...
Americas Traffic                    US East Traffic                          Europe Traffic                      Asia Traf...
Elasticity +Automation + price reductions= cost-savings
The Cloud as a Platform    For Computation    For Research and Development
“Cloud computing capacity is so insanely cheap that its irresistible”                                                 -- K...
The Cloud as a Platform    For Computation    For Research and Development    For New Generation Apps
Casual Online Games                      “Gamification”
The Cloud as a Platform    For Computation    For Research and Development    For New Generation Apps    For Internal Corp...
Let go of (physical) controlbut retain your ownership
Time to provision a server in an enterprise350,000 Minutes (7-8 Months)$1000     To rack and stack on-premiseTime to provi...
Amazon Virtual Private Cloud (VPC)                                               Customer’s isolated                      ...
As of November 2010, Amazon.com’s Web ServerFleet is serving all the traffic      from Amazon EC2
The Cloud as a Platform    For Computation    For Research and Development    For New Generation Apps    For Internal Corp...
Amazon S3 Adoption Rate: Billions of Objects Stored         Peak Requests:            290,000+600           per second    ...
#3Redefining CloudSecurity
Recovery.gov and Treasury.gov       First government-wide system to move to the cloud       Savings of over $750,000 in cu...
Build security in every layer          Old World             New World
The Cloud as a Platform    For Computation    For Research and Development    For New Generation Apps    For Internal Corp...
The “Living and Evolving” AWS Cloud                               Tools to access services                               C...
The Cloud as a Platform    For Computation    For Research and Development    For New Generation Apps    For Internal Corp...
The Cloud as a Platform    For Realizing your ideas
Thank you!     Mike Culvermculver@amazon.comTwitter:@MikeCulver
039 keynote mike-culver_-_amazon_web_services
039 keynote mike-culver_-_amazon_web_services
039 keynote mike-culver_-_amazon_web_services
039 keynote mike-culver_-_amazon_web_services
039 keynote mike-culver_-_amazon_web_services
039 keynote mike-culver_-_amazon_web_services
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039 keynote mike-culver_-_amazon_web_services

  1. 1. Navigate the Cloud withAmazon Web Services Mike Culver #GX234
  2. 2. Amazon’s Three BusinessesConsumer (Retail) Seller IT Infrastructure Business Business BusinessTens of millions of Sell on Amazon Cloud computingactive customer websites infrastructure foraccounts hosting web-scale Use Amazon solutionsSeven countries: technology for yourUS, UK, Germany, own retail website Hundreds ofJapan, France, thousands ofCanada, China Leverage Amazon’s registered customers massive fulfillment center network
  3. 3. The Cloud
  4. 4. KEY BENEFITS TO RUNNING IN THE AWS CLOUD Lowers Cost Increases Agility Eliminates Capital Investment Reduces Time to Market Reduces Operational Costs Removes constraints Removes the “Heavy Lifting” Foundation for Leverages Scalability, Reliability and Security 21st Century Architectures
  5. 5. Each day, AWS adds theequivalent server capacity to power Amazon when it was a global, $2.76B enterprise (circa 2000)
  6. 6. The “Living” AWS Cloud Tools to access services Cross Service features High-level building blocks Low-level building blocks
  7. 7. #1Choice
  8. 8. Choice is the key Use any Programming Model, Language or Operating System or Database Use any service individually or in any combination Only pay for what you use Use any existing System Management Tools and extend the datacenter into the Cloud
  9. 9. Bring your Software License tothe Cloud Microsoft Exchange Server, Microsoft SharePoint Server, Microsoft SQL Standard Server, Microsoft SQL Enterprise Server, Microsoft Lync Server, Microsoft System Center servers, and Microsoft Dynamics CRM through License Mobility Software Assurance Oracle fully supports Oracle E-Business Suite, Oracle’s PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion Middleware, Oracle Database, and Oracle Linux on the portion of AWS EC2 which uses Oracle VM. IBM DB2, Informix, Lotus® Forms Turbo, WebSphere® Application Server, WebSphere® sMash, WebSphere Portal Server, Lotus® Web Content Management Standard Edition , InfoSphere Information Server, Lotus Domino®, Lotus Web Content Management Standard Edition®, Tivoli Monitoring® SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions,
  10. 10. US West US East US GovCloud Asia Pacific Asia Pacific Europe West (Northern (Northern (Northern Region Region (Dublin) California) Virginia) California) (Singapore) (Japan)Amazon CloudFront Ashburn, Dallas, Los Angeles, Miami, Newark, Palo Alto, Seattle, St. Louis,Edge Locations Amsterdam, Dublin, Frankfurt, London, Hong Kong, Singapore, Tokyo, New York, Paris, Stockholm
  11. 11. The Cloud as a Platform
  12. 12. The Cloud as a Platform For Computation
  13. 13. Wall Street & Amazon EC2 3000 CPU’s for one firm’s risk management processes 3000-- Number of EC2 Instances 300 CPU’s on weekends 300 -- Wednesday Thursday Friday Saturday Sunday Monday Tuesday 4/22/2009 4/23/2009 4/24/2009 4/25/2009 4/26/2009 4/27/2009 4/28/2009
  14. 14. “TimesMachine” from NYTimes • 1851-1922 Articles • TIFF -> PDF • Input: 11 Million Articles (4TB of data) • What did he do ? – 100 EC2 Instances for 24 hours – Input: All data on S3 – Output: 1.5 TB of Data – Hadoop, iText, JetS3t
  15. 15. 1 Job, 1 Machine, 500 hours500 Hours$431 Job, 500 Machines, 1 hour One Hour$43
  16. 16. #2Elasticityis afundamentalpropertyof the cloud
  17. 17. Elasticity + Auto ScalingInfrastructureCost $ Large You just lost Capital customers Expenditure Predicted Demand Opportunity Traditional Cost Hardware Wastage Actual Demand Cloud Automated Elasticity time
  18. 18. Build a Web application thatsleeps at nightor shrinks itself when there are no users accessing it
  19. 19. Build a Web application thatFollows the Sunand leverages the true power of on-demand elasticity and globally dispersed regions
  20. 20. Americas Traffic US East Traffic Europe Traffic Asia Traffic Geo IP/Directional DNS Server ELB ELB ELB ELB Web Web Web Web Web Web Web Web Web Web Web Web Web Web Web Web App Web App Web App Web App Web App Web App Web App Web App Web App App App App App App App App App App App App App App App App Auto Scaling group : Web Auto Scaling group : Web Auto Scaling group : Web Auto Scaling group : Web App Tier App Tier App Tier App Tier RDS RDS RDS RDS Master Master Master MasterUS-West US-East EU-West AP-SOUTHEAST RDS RDS RDS RDS Multi-AZ Multi-AZ Multi-AZ Multi-AZ US-West-1b US-East-1b EU-West-1b AP-SOUTHEAST-1b Software-based Data Replicator
  21. 21. Elasticity +Automation + price reductions= cost-savings
  22. 22. The Cloud as a Platform For Computation For Research and Development
  23. 23. “Cloud computing capacity is so insanely cheap that its irresistible” -- Keir Thomas, PCWorld
  24. 24. The Cloud as a Platform For Computation For Research and Development For New Generation Apps
  25. 25. Casual Online Games “Gamification”
  26. 26. The Cloud as a Platform For Computation For Research and Development For New Generation Apps For Internal Corporate IT
  27. 27. Let go of (physical) controlbut retain your ownership
  28. 28. Time to provision a server in an enterprise350,000 Minutes (7-8 Months)$1000 To rack and stack on-premiseTime to provision a server in the cloud <5 Minutes$380 For 3 years (reserved 100% utilized)
  29. 29. Amazon Virtual Private Cloud (VPC) Customer’s isolated AWS resources Amazon Subnets VPC Router VPN Gateway Amazon Web Services Secure VPN Connection Cloud (IPSEC) Customer’s Network
  30. 30. As of November 2010, Amazon.com’s Web ServerFleet is serving all the traffic from Amazon EC2
  31. 31. The Cloud as a Platform For Computation For Research and Development For New Generation Apps For Internal Corporate IT For Storage
  32. 32. Amazon S3 Adoption Rate: Billions of Objects Stored Peak Requests: 290,000+600 per second 6 months!500 490400300 262200 102100 40 14 2.9 0 Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q2 2011
  33. 33. #3Redefining CloudSecurity
  34. 34. Recovery.gov and Treasury.gov First government-wide system to move to the cloud Savings of over $750,000 in current budget cycle “Cloud computing strikes me as a perfect tool to help achieve greater transparency and accountability. Moving to the cloud allows us to provide better service at lower costs. I hope this development will inspire other government entities to accelerate their own efforts. The American taxpayers would be the winners.’’ - Earl E. Devaney, the Board’s Chairman.
  35. 35. Build security in every layer Old World New World
  36. 36. The Cloud as a Platform For Computation For Research and Development For New Generation Apps For Internal Corporate IT For Storage For Platforms
  37. 37. The “Living and Evolving” AWS Cloud Tools to access services Cross Service features High-level Infrastructure building blocks Low-level Infrastructure building blocks
  38. 38. The Cloud as a Platform For Computation For Research and Development For New Generation Apps For Internal Corporate IT For Storage For Platforms
  39. 39. The Cloud as a Platform For Realizing your ideas
  40. 40. Thank you! Mike Culvermculver@amazon.comTwitter:@MikeCulver
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