Why video and still photography? Everyone loves themselves It’s Personal and customized by default 85% of the information taken into the brain enters through the eyes Reticular Activating System (RAS) Leverage it – use photos of PEOPLE
How in general? Clarify Desired Outcomes (Positive Brand Experience, incentive program, etc.) Share/Spread experience via WOM/Social Media Physical takeaway (something posted physically in their cube/on fridge) Etc.
How (con’t) Take advantage of the Recency Effect, follow up brilliantly! Techniques – SM is perfect Familiarity breeds business – so be everywhere! Speed changes everything*
Leveraging Social Media Twitter – real time Facebook – pre and post event (real-time is also an option) Foursquare - location/event based Instagram – all the time LinkedIn – for business Blogs – for your business Time slicing/day parting