ad:tech Sydney 2012 Actionable Insights, Wed 14, Track 3Presentation Transcript
“Fragmented Storytelling In An Evolving Media Environment” Tim Buesing, Creative Director, Digital, Publicis Mojo @tbuesingJeff Julian, Co-Founder | Creative Element, Monkey Sac
“Fragmented Storytelling In An Evolving Media Environment” Actionable Insights; 2.How is storyboarding structured to account for non-linear timelines and different devices?3.How do you apply storyboarding to different media environments and what do marketers need to be mindful of with interactivity?4.What are the mechanics of digital storytelling in a multimedia environment and how can you "nail it"? 5.What can we reasonably expect users to follow and understand?
“Online Retailing: Making More Of What You Already Have“ Gavin Merriman, Head of eCommerce, Universal Music Australia @gavmerriman Greg Baxter, Product Evangelist, Sitecore Ryan Warren, Sr. Director, Studio Orange, ExactTargetDominic Byrne, Digital Marketing Manager, Tyreright Australia
“Online Retailing: Making More Of What You Already Have“ Actionable Insights;2.Closing the purchase loop to improve online engagements along the customer decision journey3.Is the planning of online retailing too strict when there is so much learning to come? 4.Where does e-commerce drop off and m-commerce pick up? 5.How much influence does search marketing have for Australian retailers?
“Google Is Now 14 Years Old So Talk To It Like It’s a 14 Year Old” James Gaskell, Managing Director, ZUJI ANZ @jamesgaskellAndrew Hughes, SEO Director, Reprise Media
“Google Is Now 14 Years Old So Talk To It Like It’s a 14 Year Old” Actionable Insights; • Using analytics and data to understand the consumers and your online competitors - without it you’re working in the dark • How to get your content ahead of the competition and once there, enhancing consumer interaction with it• Tools for building your SEO strategy and maximising the performance of all your digital platforms • Innovation in the SEO and search space including voice and image search
“Data Driven Networks Enhancing Brand Engagement Online”John Eng, Head of Marketing, Asia Pacific and Japan, LinkedIn
“CMO and CIO: Partners In Arms Or The Clash Of Cultures? Insights From The IBM 2011 CMO And CIO Studies”Jarther Taylor, Group Marketing Executive, IBM @jarther_work