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ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2
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ad:tech Sydney 2012 Actionable insights, Wed 14, Track 2

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ad:tech Sydney 2012 …

ad:tech Sydney 2012
Conference Actionable Insights
Wednesday 14th March 2012
Track 12

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  • 1. “Sustaining Engagement With Your Community Beyond The Campaign” Andrew Giles, National PR Manager, Canon Australia Suzie OCarroll, Head of Media Solutions, Google AU/NZMartin Walsh, General Manager, Marketing, Macquarie Telecom @martinwalsh Jessica Michaels, Founder, BreadNbutter Digital @michaelsjessica
  • 2. “Sustaining Engagement With Your Community Beyond The Campaign” Actionable Insights; 2.How to really measure the impact of a social campaign message 3.How to create passionate engagement within your community4.How to sustain engagement with the audience that you fought so hard to build to build during the campaign5.Developing and implementing key strategies for your wider organisation •@martinwalsh @michaelsjessica
  • 3. “Risk Plans And Crisis In Social Media“Ben Kimber, Former General Manager of Online, Vodafone Hutchison Australia @benkimber Andreas Panayi, Senior Managing Director, Creative Engagement Group Leader, FTI Consulting @ThePanayi Aaron Wallis, Founder, Lexer @d2kagw
  • 4. “Risk Plans And Crisis In Social Media“ Actionable Insights; 2.How do companies manage and proactively engage community using digital technologies both on and off line3.Proactive Vs retrospective use of social media . How you should respond and engage your community a grass roots level 4.Social media is not an island, it needs to be integrated as part of your digital strategy across multiple channels and platforms. 5.Customer care is the primary function of social media. @benkimber @ThePanayi @d2kagw
  • 5. “From Madmen To Mathmen” Justin Hind, Managing Partner, The WITH Collective @JuZout Mark Halstead, Managing Director, iCumulus Scott Jones, General Manager for Display, ResponsysKieron Wogan, Marketing Manager - Online and Direct Sales, Vodafone Hutchinson Australia Julian Toll, Founder and CEO, Brandscreen @juliantol
  • 6. “From Madmen To Mathmen” Actionable Insights;2. With inevitably limited resources do marketers know the best ways of utilising these tools and should the agencies now take the lead in educating brands? 3. Are agencies stuck in the middle of media buyers and sellers? 4. At what point is the agency plan different to the client plan? @JuZout @juliantol
  • 7. “The Benefits Of IPTV As A More Immersive, Interactive Environment” Ben Haylock, GM IPTV Application Technology, Telstra @zbenderScott-Bradley Pearce, Manager – IPTV Services, THEPLAYROOM @ScottBPearce Evan Manolis, Group Manager AV Retail Sales and Marketing, Samsung
  • 8. “The Benefits Of IPTV As A More Immersive, Interactive Environment” Actionable Insights; 2.Online video and IPTV are premium content providers 3.How the market is developing itself using advertising and digital technology4.Where are the trends that will lead advertisers and marketers in the digital space @zbender @ScottBPearce
  • 9. “The Bravest, Boldest and Best Digital Ideas Of The Last Year”David Whittle, Managing Director, Australia, M&C Saatchi @davewhittle Kieran Ots, Digital Creative Director, Leo Burnett @leoburnett
  • 10. “The Bravest, Boldest and Best Digital Ideas Of The Last Year” Actionable Insights; 2.The big creative ideas that included great technology 3.Who were the bravest and boldest brands? 4.What sort of results did they deliver? 5.What can you learn from these amazing projects? @davewhittle @leoburnett

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