“Paid, Owned, Earned Media                   (P.O.E.M)”   Christie Poulos, Brand Entertainment Strategy and           Crea...
“Paid, Owned, Earned Media                     (P.O.E.M)”                    Actionable Insights;       •Clarifying the de...
“Don’t Sell Me ... Tell me - The Attribution Of Digital Monetisation”   Andrew Murrell, General Manager ChannelMarketing, ...
“Don’t Sell Me ... Tell me - The        Attribution Of Digital Monetisation”                                 Actionable In...
“Gamification –            Are You Ready To Play?”Colin card well, Founder and CEO, 3RD Sense   @3rdsenseChris Erb, VP Bra...
“Gamification –Are You Ready To Play?”          Actionable Insights;    2.What exactly is gamification?   3.Specifically, ...
“Demystifying The NBN and the        Opportunities It Will Create”   Brad Howarth, Co-author, A Faster Future @bhowarthSab...
“Demystifying The NBN and the      Opportunities It Will Create”                        Actionable Insights;2.The intercon...
“Sports & Digital: Engaging And                Activating Fans”     Sean Callanan, Founder, Sports Geek           @SportsG...
“Sports & Digital: Engaging And                  Activating Fans”                             Actionable Insights;        ...
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ad:tech Sydney 2012, Actionable Insights, Thurs 15, Track 3

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ad:tech Sydney 2012
Conference Actionable Insights
Thursday 15th March 2012
Track 3

Published in: Business, News & Politics
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ad:tech Sydney 2012, Actionable Insights, Thurs 15, Track 3

  1. 1. “Paid, Owned, Earned Media (P.O.E.M)” Christie Poulos, Brand Entertainment Strategy and Creation, Jumpshot @cpcallingChris Dutton, Digital Director, Ikon @duttoncrh
  2. 2. “Paid, Owned, Earned Media (P.O.E.M)” Actionable Insights; •Clarifying the definitions and benefits of paid / owned / earned •What are the tools of the trade? •Marketing vs entertainment in the Earned space •What are some best practices of P.O.E.M?•Will future measurement models illuminate new opportunities, or muddy the waters? @cpcalling @duttoncrh
  3. 3. “Don’t Sell Me ... Tell me - The Attribution Of Digital Monetisation” Andrew Murrell, General Manager ChannelMarketing, Commonwealth Bank @commbank Tiphereth Gloria, Social Media and StrategyManagement, George Patterson Y&R @tiphereth
  4. 4. “Don’t Sell Me ... Tell me - The Attribution Of Digital Monetisation” Actionable Insights; 2.How do you close the measurement loop and monitor the value of the media channels to see which are being monetised and are really driving your sales? 3.When does a media plan become a revenue plan?4.If youre not in the discussion, youre missing the opportunity to influence - how can you hold sway without being salesy? @commbank @tiphereth
  5. 5. “Gamification – Are You Ready To Play?”Colin card well, Founder and CEO, 3RD Sense @3rdsenseChris Erb, VP Brand Marketing, EA SPORTS @chriserb
  6. 6. “Gamification –Are You Ready To Play?” Actionable Insights; 2.What exactly is gamification? 3.Specifically, how can it be used? 4.What are the key business benefits? @3rdsense @chriserb
  7. 7. “Demystifying The NBN and the Opportunities It Will Create” Brad Howarth, Co-author, A Faster Future @bhowarthSabiene Heindi, Senior Advisor - Stakeholder Relations, NBNCoJim McKerlie, Executive Chairman and Digital Prophet, Bullseye Denise Shrivell, Founder, MediaScope Advertising Directory @deniseshrivell
  8. 8. “Demystifying The NBN and the Opportunities It Will Create” Actionable Insights;2.The interconnectivity of devices, known as the Internet of Things. 3.The evolution of the Internet to be a full-motion experience. 4.The rise and impact of online outsourcing. 5.The data-isation of physical products. @bhowarth @deniseshrivell
  9. 9. “Sports & Digital: Engaging And Activating Fans” Sean Callanan, Founder, Sports Geek @SportsGeekHQMatt Baker, General Manager Marketing Operations, Canterbury Bulldogs @mogulmatt Michael Briggs, Digital Content Manager, Australian Rugby Union @QantasWallabiesRobert Squillacioti, Digital Content Manager, Football Federation Australia @FFA
  10. 10. “Sports & Digital: Engaging And Activating Fans” Actionable Insights; 2.How to manage large fan bases on social platforms3.What fan engagement strategies work well in sports & how can they be adapted 4.What social and digital metrics are important and why @SportsGeekHQ @mogulmatt @QantasWallabies @FFA
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