Transcript of "ad:tech Melbourne 2012 day1, track1"
Welcome to @adtechanz #atmelb
Opening Remarks David Whittle Managing Director, Australia M&C Saatchi@davewhittle @mcsaatchi
Keynote Presentation “Marketing The Cinema Going Experience In The Digital World”Bettina Sherick, SVP Digital Strategic Marketing 20th Century Fox International @bettinaatfox
Keynote Presentation“Everything Is Possible” Tom Uglow, Creative Lead, Google @tomux @google
“Creative Vs Curative”David Whittle, Managing Director, Australia M&C Saatchi @davewhittle @mcsaatchi
“Data Driven Networks Enhancing Brand Engagement Online”Actionable Insights;•Brands are no longer viewed as just products, theyve developed personas•Delve deeper into what data does, usage patterns and influence within anetwork.•How data analysis helps brands engage online•Data enables measurement, engagement and meaningful online conversations•Creating communities of ambassadors @LinkedIn
“Demystifying The NBN And The Opportunities It Will Create”Actionable Insights;• How will having a super-fast internet effect campaign delivery, websitedevelopment, UX and content?• How should you embrace the NBN to get ahead of your competitors and buildbrand capital• How to monetise the NBN• What will the future capabilities mean to virtual goods, remote conferencingand remote learning? @bhowarth @NBNCoLimited @jasondavey @rhyshayes
“What Are You Doing With All That Digital Data? How To Earn A Seat At The Revenue Table”Actionable Insights• How to centralise your email, social, search, mobile, display and web data intoa centralised location• How to develop revenue driven marketing metrics• How to use the testing insights from your digital data to help drive yourmarcomms strategy• How to use analytics as an predictive tool rather than a reactive tool @willscullypower @mitchellmackey
“Social Media: Driving your fans via promotions, competitions and interactions 24/7”Actionable Insights• How to really measure the impact of a social campaign message• How to create passionate engagement within your community• Developing and implementing key strategies for your wider organisation• Correctly and legally running facebook promotions/competitons• Example of campaigns that have worked and those that don’t• Syndicating your content from your website to your social media. @johncurtin @phil_lees / @victoriavisitor
“Who Should Own Your Social Media Strategy – What To Outsource, What to Keep In House”Actionable Insights• When you do not have the resources in-house what are the aspects that arebest to outsource?• Where and when do the PR and brand responsibilities cross over?• What is the cost Vs value? Is it worth it? @nicolai_1 / @nmincite @mcha123 / @RepriseMedia @thechrisgross / @Vodafone_AU @basilhyman / @XCOM
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