How to develop compliant digital marketing assets

1,318 views

Published on


We’re running digital marketing workshops for pharma, medical and healthcare companies to help them improve their understanding of digital marketing and develop compliant digital marketing campaigns.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,318
On SlideShare
0
From Embeds
0
Number of Embeds
321
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How to develop compliant digital marketing assets

  1. 1. How healthy is your digital DNA? We’re running digital marketing workshops for pharma, medical and healthcare companies to help them develop compliant digital marketing strategy & campaigns. Learn more >>Copyright © Genetic Digital 2012
  2. 2. What are the benefits? • You can learn more about digital marketing tactics • How they can be applied without falling foul of any compliance procedures • You can future-proof your marketing strategy • You can write a business case to convince senior management that digital needs more investment • The session will follow our successful “5 building blocks to help you crack the digital code” methodology Read on to see what topics we’ll cover…Copyright © Genetic Digital 2012 2
  3. 3. Cracking the digital code • The business case for digital • Reaching HCPs & patients/carers • The 5 Building Blocks: 1. Getting your website right 2. Getting found in search engines 3. Engaging with social networks 4. Mobile healthcare & medical apps 5. Measuring ROI using web analyticsCopyright © Genetic Digital 2012 3
  4. 4. The business case for digital • Web usage – Some interesting stats • A shift in consumer behaviour, research & Growth purchasing • Online self diagnosis • The age of the ‘digital physician’ • Future proofing your marketing strategy – ‘Digital Marketing’ will become just ‘Marketing’Copyright © Genetic Digital 2012 4
  5. 5. Getting your website right • Web Strategy • Goals & Objectives • Business Processes • Audience Profiling • Design Considerations • Content Considerations • Technical Considerations • Compliance Considerations • Cross Platform Use • Data Capture • ROI MeasurementCopyright © Genetic Digital 2012 5
  6. 6. Getting found in search engines • The importance of search engines • Keyword strategies • How to get a presence in the search engine results pages (SERPS) – Natural search (SEO) – Paid search (PPC) – Vertical search – Local search – Social search – Optimising all your digital assets • International/multi-lingual search • Tracking resultsCopyright © Genetic Digital 2012 6
  7. 7. Online communities & social media • Insights into how HCPs and patients are using social media • The top social networks • How to build a presence on social networks and engage with users – Researching the social landscape – Blogs & Blogger Outreach – Twitter – Facebook – LinkedIn – Niche online communities – Google+ • Social monitoring • Compliance considerationsCopyright © Genetic Digital 2012 7
  8. 8. Mobile healthcare and Apps • Growth in Smartphone usage • The importance of mobile friendly websites • Optimising for all mobile platforms • Medical & healthcare apps - a growth area • Achieving MRHA compliance for class one medical devicesCopyright © Genetic Digital 2012 8
  9. 9. Web Analytics • Measuring Success – Define your metrics – Set benchmarks – Creating a dashboard report – Measure specific campaigns & website performance • Which Analytics Tools? – Free vs Paid For e.g. Google Analytics vs Omniture – Call Tracking – Social Monitoring ToolsCopyright © Genetic Digital 2012 9
  10. 10. What next? Contact us to learn more or Email: evolve@geneticdigital.co.ukCopyright © Genetic Digital 2012 10

×