Harnessing the power of mHealth and mobile health apps
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This presentation aims to help healthcare, pharma and medical organisations to better understand the opportunities that mHealth and mobile health and medical apps can present them.

This presentation aims to help healthcare, pharma and medical organisations to better understand the opportunities that mHealth and mobile health and medical apps can present them.

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Harnessing the power of mHealth and mobile health apps Presentation Transcript

  • 1. Copyright © Genetic Digital 2012 Helping you understand the market opportunities of mHealth & apps.
  • 2. Tel: 0845 557 6695 www.geneticapps.co.uk The Health Apps Market • Set to grow from $7bill to $26bill by 2017 • Most revenue to come from services and wearables 2Copyright © Genetic Digital • Around 100,000 health apps • 85% of apps target consumers/ patients • 15% off apps target HCPs
  • 3. Tel: 0845 557 6695 www.geneticapps.co.uk Usage • By 2017, 50% of mobile users will have downloaded at least one health app • 85% of apps are designed for consumers/patients • 15% off apps target HCPs • 80% of doctors use smartphones 3Copyright © Genetic Digital • 60% use tablets such as the iPad • Many fall into the BYOD category • In 2005 Brighton & Sussex Med School first to introduce the widespread use of mobile devices in medical education
  • 4. Tel: 0845 557 6695 www.geneticapps.co.uk What this means –New medical models are emerging –New healthcare ecosystem is developing 4Copyright © Genetic Digital
  • 5. Tel: 0845 557 6695 www.geneticapps.co.uk Current Healthcare Challenges • Ageing population • Unhealthy lifestyles • Staff shortages • Community care • Budget cuts 5Copyright © Genetic Digital
  • 6. Tel: 0845 557 6695 www.geneticapps.co.uk What mHealth brings to healthcare – Enhances the efficiency & effectiveness of care – Improves clinical decision making – Offers remote monitoring – Reduces hospitalisation – Better utilisation of DRs time – Patient-centered care – Savings 6Copyright © Genetic Digital
  • 7. Tel: 0845 557 6695 www.geneticapps.co.uk Potential Cost Savings €99 billion in savings in care costs by 2017 7Copyright © Genetic Digital 3.7bn 32bn 0.17bn 69bn 6.2bn €99bn Diagnosis Treatment & Monitoring Workforce to support mHealth Cost savings in ADE Wellness & prevention Healthcare cost savings by 2017 Equating to a potential of 40 million doctor days by 2017 Source PWC/GSMA (June 2013) http://www.gsma.com/connectedliving/socio-economic- impact-of-mhealth-an-assessment-report-for-the- european-union/
  • 8. Tel: 0845 557 6695 www.geneticapps.co.uk The Commercial Opportunities –Addressing the challenges through mHealth solutions like apps –Yield cost savings and revenue enhancements 8Copyright © Genetic Digital
  • 9. Tel: 0845 557 6695 www.geneticapps.co.uk Solution areas 1. Wellness & Prevention 2. Expediting Diagnosis 3. Treatment & Monitoring 4. Stronger Healthcare Systems 9Copyright © Genetic Digital
  • 10. Tel: 0845 557 6695 www.geneticapps.co.uk Wellness & Prevention • Apps that equip consumers with relevant information and tools – Empowering them to make improved and informed lifestyle choices leading to better health/reducing the risk of chronic disease – Monitor diet, physical activity & medications • Diabetes apps have led the way • Glooko Logbook / MyFitnessPal 10Copyright © Genetic Digital
  • 11. Tel: 0845 557 6695 www.geneticapps.co.uk Expediting Diagnosis • Delay in diagnosis of chronic diseases increases complications and treatment costs • Apps that enable remote diagnosis and self- assessment of symptoms • Enable HCPs to detect diseases earlier & facilitate timely medical interventions • AirStrip Cardiology – remote diagnosis & treatment decision making tool for heart patients / Shares ECG data 11Copyright © Genetic Digital
  • 12. Tel: 0845 557 6695 www.geneticapps.co.uk Treatment & Monitoring • Delivering continuous care remotely can help to reduce re-admission rates and establishes early warning systems • Reduces care costs and helps to prioritise patients more efectively • Apps that improve adherence & remote treatment • Examples: iBG Star / Medipal Apps 12Copyright © Genetic Digital
  • 13. Tel: 0845 557 6695 www.geneticapps.co.uk Stronger Healthcare Systems • mHealth can improve – practitioner support – helping HCPs stay informed – better utilisation of DRs time • Medical Education - DrCompanion™ app • Medical Toolkits – Calculators/Med Devices • Streamline Admin Systems/Pathways • Data Capture & Analysis 13Copyright © Genetic Digital
  • 14. Tel: 0845 557 6695 www.geneticapps.co.uk Where is the market now? Stage 1 • Led by consumer friendly products ties to fitness and general wellbeing (like the Jawbone / Fitbit) Stage 2 • We’ve just entered • Apps & mobile connected devices permeate the medical field Stage 3 • Mobile, wearables & data-collection devices mesh together • Provide the backbone for optimisation & customisation of preventative health, medical treatment & hospital processes 14Copyright © Genetic Digital
  • 15. Tel: 0845 557 6695 www.geneticapps.co.uk But we face some barriers 1. Political – how to align mHealth with national healthcare strategies 2. Technology / Interoperability standards 3. Security & data protection 4. Regulatory / Compliance lagging behind 5. Engage patients / HCPs earlier during solution design 6. Lack of evidence of clinical/economic benefits – Before email became widespread, Intel’s surveys showed that most people claimed not to want it. 15Copyright © Genetic Digital
  • 16. Tel: 0845 557 6695 www.geneticapps.co.uk The Future • Sophisticated Wearables & Device Integration • Apple’s Healthbook • BIG DATA & personalisation • Integrate disparate and large volumes of data to provide a holistic health view 16Copyright © Genetic Digital
  • 17. Tel: 0845 557 6695 www.geneticapps.co.uk Your App Strategy - Considerations • Mobile Website vs App • Native, Hybrid or Web App • Platforms & Devices • Distribution Model • Compliance • Testing • Marketing & App Store Optimisation • Tracking 17Copyright © Genetic Digital
  • 18. Tel: 0845 557 6695 www.geneticapps.co.uk Our App Case Studies 18Copyright © Genetic Digital
  • 19. Tel: 0845 557 6695 www.geneticapps.co.uk 19Copyright © Genetic Digital Dosage Calculator The Rosemont Pharmaceuticals App acts as both a product reference guide and as a liquid medicine dosage calculator. The app has undergone independent testing, conforms to the relevant requirements of the Medical Devices Directive (MDD) 93/42/EEC and is registered with the MHRA as a class 1 device.
  • 20. Tel: 0845 557 6695 www.geneticapps.co.uk 20Copyright © Genetic Digital Medication Adherence App We developed the interface for an Astellas Phrama medication comliance app that allows one year post-transplant surgery patients to set a series of drug reminder alarms and capture their symptom experiences after taking their medication. The app also functions as a pre- appointment preparation tool to enable better use of both patient’s and GP’s time. ABPI compliance guidelines were followed to ensure only relevant non-brand related information was available to users.
  • 21. Tel: 0845 557 6695 www.geneticapps.co.uk 21Copyright © Genetic Digital Live Disease App The University of Southampton and the University Hospital Southampton (UHS) asked us to develop an app that helps GPs assess a patient’s risk of liver disease using a traffic light test based on the results of assays done by the UHS. The data captured needed to be recorded anonymously and stored to a central database so that it could be analysed for further research into liver disease.
  • 22. Tel: 0845 557 6695 www.geneticapps.co.uk Want to learn more… Website: www.geneticapps.co.uk Case Studies available at: http://www.geneticapps.co.uk/case-studies/ More downloads available at: http://www.geneticapps.co.uk/white-papers/ 22