Welcome! How You Can Increase Sales  With Email Marketing
Overview <ul><li>What Is Email Marketing? </li></ul><ul><li>Is Email Marketing Effective? </li></ul><ul><li>Some Do's & Do...
WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul>
WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul>
WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul><ul><li>Building Credib...
WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul><ul><li>Building Credib...
WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul><ul><li>Building Credib...
Is Email Marketing Effective? <ul><li>According to a study published by eMarketer.com: </li></ul><ul><li>Average email  op...
LOOKING BEYOND THE NUMBERS <ul><li>Certain Industries Perform Better Than Others: </li></ul><ul><ul><li>Travel </li></ul><...
IT GETS BETTER <ul><li>“ The majority of customers who receive e-mail from a company have a more positive image of that co...
More Good News
My Own Numbers <ul><ul><ul><li>17% open rate </li></ul></ul></ul><ul><ul><ul><li>CTR 22% </li></ul></ul></ul>
Compared to Direct Mail <ul><li>1 – 2%* </li></ul><ul><li>* Direct Marketing Association (DMA)‏ </li></ul>
Is Email Marketing Effective? <ul><li>YES! </li></ul>
Is Email Marketing Effective? <ul><li>...but </li></ul>
Is Email Marketing Effective? <ul><li>It Needs To Be Done Right! </li></ul>
PERMISSION MARKETING <ul><li>Permission Marketing = Opt - In </li></ul>
PERMISSION MARKETING <ul><li>Permission Marketing = Opt – In </li></ul><ul><li>Building Relationships </li></ul><ul><li>Bu...
SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul>
SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul>
SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul><ul><li>Create Value...
SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul><ul><li>Create Value...
SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul><ul><li>Create Value...
Building Your Lists <ul><li>Summarize: </li></ul><ul><li>Create Value For The Customers </li></ul><ul><li>Get prospects to...
Choosing The Right Provider <ul><li>Why You Must Pick and USE a Provider </li></ul><ul><li>Benefits Include: </li></ul><ul...
Some Suggested Providers <ul><li>Constant Contact – very popular </li></ul><ul><li>Vertical Response - an industry stalwar...
Why We Like iContact <ul><li>Price is essentially the same </li></ul><ul><li>Free auto archive feature </li></ul><ul><li>A...
 
Strategies & Case Studies <ul><li>Speak To Your Prospects </li></ul>
Strategies & Case Studies
 
 
 
ADVANCE TACTICS <ul><li>Segmentation </li></ul><ul><li>Autoresponders </li></ul>
ADVANCE TACTICS <ul><li>Segmentation: </li></ul><ul><li>Follow-up Emails Are Key For Striking While The Iron Is   HOT! </l...
ADVANCE TACTICS <ul><li>Autoresponders: </li></ul><ul><li>Set 'em & Forget 'em! </li></ul>
 
 
 
 
CREATE VALUE <ul><li>Information </li></ul><ul><li>Discounts </li></ul><ul><li>Coupons </li></ul><ul><li>Community/Members...
Q & A <ul><li>www.samsonmedia.net </li></ul>
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Email Marketing 09

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Advanced strategies and tactics for successfully deploying an email marketing campaign.

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Email Marketing 09

  1. 1. Welcome! How You Can Increase Sales With Email Marketing
  2. 2. Overview <ul><li>What Is Email Marketing? </li></ul><ul><li>Is Email Marketing Effective? </li></ul><ul><li>Some Do's & Dont's – Opt-in Only </li></ul><ul><li>Avoiding SPAM </li></ul><ul><li>Building Your Lists </li></ul><ul><li>Choosing An Email Provider </li></ul><ul><li>Strategies and Case Studies </li></ul><ul><li>Advance Tactics </li></ul>
  3. 3. WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul>
  4. 4. WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul>
  5. 5. WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul><ul><li>Building Credibility </li></ul>
  6. 6. WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul><ul><li>Building Credibility </li></ul><ul><li>Creating Value </li></ul>
  7. 7. WHAT IS EMAIL MARKETING? <ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul><ul><li>Building Credibility </li></ul><ul><li>Creating Value </li></ul>
  8. 8. Is Email Marketing Effective? <ul><li>According to a study published by eMarketer.com: </li></ul><ul><li>Average email open rates fell to 13.2% in the first half of 2008 compared to 16.11% a year earlier. </li></ul><ul><li>Click-thru rates also fell from 3.18% to 2.73% during the same time </li></ul>
  9. 9. LOOKING BEYOND THE NUMBERS <ul><li>Certain Industries Perform Better Than Others: </li></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Pharmaceutical </li></ul></ul><ul><ul><li>Finance </li></ul></ul>
  10. 10. IT GETS BETTER <ul><li>“ The majority of customers who receive e-mail from a company have a more positive image of that company.” </li></ul><ul><li>According to “Beyond the Click: The Indirect Value of Email,” from Epsilon and ROI Research , 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them— and 40% said such e-mail made a future purchase from the company more likely. </li></ul>
  11. 11. More Good News
  12. 12. My Own Numbers <ul><ul><ul><li>17% open rate </li></ul></ul></ul><ul><ul><ul><li>CTR 22% </li></ul></ul></ul>
  13. 13. Compared to Direct Mail <ul><li>1 – 2%* </li></ul><ul><li>* Direct Marketing Association (DMA)‏ </li></ul>
  14. 14. Is Email Marketing Effective? <ul><li>YES! </li></ul>
  15. 15. Is Email Marketing Effective? <ul><li>...but </li></ul>
  16. 16. Is Email Marketing Effective? <ul><li>It Needs To Be Done Right! </li></ul>
  17. 17. PERMISSION MARKETING <ul><li>Permission Marketing = Opt - In </li></ul>
  18. 18. PERMISSION MARKETING <ul><li>Permission Marketing = Opt – In </li></ul><ul><li>Building Relationships </li></ul><ul><li>Building Trust </li></ul><ul><li>Building Credibility </li></ul><ul><li>Creating Value </li></ul>
  19. 19. SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul>
  20. 20. SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul>
  21. 21. SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul><ul><li>Create Value </li></ul>
  22. 22. SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul><ul><li>Create Value </li></ul><ul><li>Grow Your Own </li></ul>
  23. 23. SOME DO's & DON'Ts <ul><li>Don't Send Unsolicited Emails </li></ul><ul><li>Don't Buy A List </li></ul><ul><li>Create Value </li></ul><ul><li>Grow Your Own </li></ul><ul><li>Be Consistent! </li></ul>
  24. 24. Building Your Lists <ul><li>Summarize: </li></ul><ul><li>Create Value For The Customers </li></ul><ul><li>Get prospects to Opt-in </li></ul><ul><li>Choosing The Right Provider </li></ul>
  25. 25. Choosing The Right Provider <ul><li>Why You Must Pick and USE a Provider </li></ul><ul><li>Benefits Include: </li></ul><ul><ul><li>White-Listed - SPAM compliant </li></ul></ul><ul><ul><li>Signups </li></ul></ul><ul><ul><li>Unsubscribes </li></ul></ul><ul><ul><li>Bounces </li></ul></ul><ul><ul><li>Duplicates </li></ul></ul><ul><ul><li>Reporting </li></ul></ul>
  26. 26. Some Suggested Providers <ul><li>Constant Contact – very popular </li></ul><ul><li>Vertical Response - an industry stalwart </li></ul><ul><li>Topica – full-featured but very unfriendly </li></ul><ul><li>My Emma – stylish & pricey </li></ul><ul><li>Icontact – what we use and recommend </li></ul>
  27. 27. Why We Like iContact <ul><li>Price is essentially the same </li></ul><ul><li>Free auto archive feature </li></ul><ul><li>Autoresponders </li></ul><ul><li>30-Day FREE TRIAL: </li></ul><ul><li>www.samsonmedia.net/solutions.html </li></ul>
  28. 29. Strategies & Case Studies <ul><li>Speak To Your Prospects </li></ul>
  29. 30. Strategies & Case Studies
  30. 34. ADVANCE TACTICS <ul><li>Segmentation </li></ul><ul><li>Autoresponders </li></ul>
  31. 35. ADVANCE TACTICS <ul><li>Segmentation: </li></ul><ul><li>Follow-up Emails Are Key For Striking While The Iron Is HOT! </li></ul>
  32. 36. ADVANCE TACTICS <ul><li>Autoresponders: </li></ul><ul><li>Set 'em & Forget 'em! </li></ul>
  33. 41. CREATE VALUE <ul><li>Information </li></ul><ul><li>Discounts </li></ul><ul><li>Coupons </li></ul><ul><li>Community/Membership </li></ul><ul><li>Industry News </li></ul><ul><li>Tips </li></ul><ul><li>Product Reviews </li></ul><ul><li>Alerts </li></ul><ul><li>Recipes </li></ul><ul><li>Deals </li></ul>
  34. 42. Q & A <ul><li>www.samsonmedia.net </li></ul>

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