Email Marketing 09

Welcome! How You Can Increase Sales With Email Marketing

Overview
What Is Email Marketing?
Is Email Marketing Effective?
Some Do's & Dont's – Opt-in Only
Avoiding SPAM
Building Your Lists
Choosing An Email Provider
Strategies and Case Studies
Advance Tactics

WHAT IS EMAIL MARKETING?
Building Relationships

Building Trust

Building Trust
Building Credibility

Building Trust
Creating Value

According to a study published by eMarketer.com:
Average email open rates fell to 13.2% in the first half of 2008 compared to 16.11% a year earlier.
Click-thru rates also fell from 3.18% to 2.73% during the same time

LOOKING BEYOND THE NUMBERS
Certain Industries Perform Better Than Others:
Travel
Retail
Pharmaceutical
Finance

IT GETS BETTER
“ The majority of customers who receive e-mail from a company have a more positive image of that company.”
According to “Beyond the Click: The Indirect Value of Email,” from Epsilon and ROI Research , 57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them— and 40% said such e-mail made a future purchase from the company more likely.

More Good News

My Own Numbers
17% open rate
CTR 22%

Compared to Direct Mail
1 – 2%*
* Direct Marketing Association (DMA)‏

YES!

...but

It Needs To Be Done Right!

PERMISSION MARKETING
Permission Marketing = Opt - In

PERMISSION MARKETING
Permission Marketing = Opt – In
Building Trust
Creating Value

SOME DO's & DON'Ts
Don't Send Unsolicited Emails

SOME DO's & DON'Ts
Don't Buy A List

SOME DO's & DON'Ts
Don't Buy A List
Create Value

SOME DO's & DON'Ts
Don't Buy A List
Create Value
Grow Your Own

SOME DO's & DON'Ts
Don't Buy A List
Create Value
Grow Your Own
Be Consistent!

Building Your Lists
Summarize:
Create Value For The Customers
Get prospects to Opt-in
Choosing The Right Provider

Choosing The Right Provider
Why You Must Pick and USE a Provider
Benefits Include:
White-Listed - SPAM compliant
Signups
Unsubscribes
Bounces
Duplicates
Reporting

Some Suggested Providers
Constant Contact – very popular
Vertical Response - an industry stalwart
Topica – full-featured but very unfriendly
My Emma – stylish & pricey
Icontact – what we use and recommend

Why We Like iContact
Price is essentially the same
Free auto archive feature
Autoresponders
30-Day FREE TRIAL:
www.samsonmedia.net/solutions.html

Strategies & Case Studies
Speak To Your Prospects

Strategies & Case Studies

ADVANCE TACTICS
Segmentation
Autoresponders

ADVANCE TACTICS
Segmentation:
Follow-up Emails Are Key For Striking While The Iron Is HOT!

ADVANCE TACTICS
Autoresponders:
Set 'em & Forget 'em!

CREATE VALUE
Information
Discounts
Coupons
Community/Membership
Industry News
Tips
Product Reviews
Alerts
Recipes
Deals

Q & A
www.samsonmedia.net

Email Marketing 09

by genesower on May 15, 2009

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Email Marketing 09 — Presentation Transcript