Presentation from Generations Federal Credit Union and Stephen Oliver, CPA, FE, CVA of Padgett Stratemann and CO., LLP discussing how to create a smart and effective strategic plan.

1. Full Steam Ahead:
Strategic Planning for Success

2. Upcoming Workshops at GFCU
www.mygenfcu.org/education-center

3. Stephen Oliver, CPA, CVA, CFE
Manager
Padgett Stratemann & Co.
210.253.1565
Stephen.oliver@padgett-cpa.com
Full Steam Ahead:
Strategic Planning for Success

4. Agenda
• What is Strategic Planning
• Considerations when developing a plan
• Embedding into daily practice
• Making it a “Living Document?”
• Automating your plan to “Bring it Alive”
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Full Steam Ahead: Strategic Planning
for Success

5. “The real path to greatness, it
turns out, requires simplicity and
diligence. It requires clarity, not
instant illumination. It demands each
of us to focus on what is vital
and to eliminate all of the extraneous
distractions.”
- Jim Collins, author
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Full Steam Ahead: Strategic Planning
for Success
Full Steam Ahead: Strategic Planning for Success

6. What is Strategic
Planning?

7. 7
Strategic Planning
Helps you pave the most direct path
towards your vision, saving you time
and money
By the book (sort of)
Full Steam Ahead: Strategic Planning
for Success
What is Strategic Planning?

8. Getting there faster…
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Full Steam Ahead: Strategic Planning
for Success
Your
Business
Your
Vision

9. 9
Full Steam Ahead: Strategic Planning
for Success
Focus, Focus, Focus

10. The bottom line…
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Full Steam Ahead: Strategic Planning
for Success
11%
net profit
12%
sales volume
17%
bottom-line
performance
25%
employee
commitment
Enhances leadership’s organization performance
Impact of strategic
planning
Impact of market &
community focus

11. Strategic Planning is…
11
Organizational
history
Logical & brief
Straightforward
Understanding
momentum
Strategy & tactics
A statement of
direction
Action plans
Full Steam Ahead: Strategic Planning
for Success
Sharpen the Saw
Synergize
Seek to understand
Think win-win
First things first
The end game
Be proactive

12. Strategic Planning Cycle
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Full Steam Ahead: Strategic Planning
for Success
Goals
Desired
outcomes
Strategies
Measures &
targets
Results
Mission
Where do we want to go?
How do we get there?
How do we measure
success?
How did we do?
How can we improve?

13. Considerations
when developing
a plan

14. Developing a Strategic Plan
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Full Steam Ahead: Strategic Planning
for Success
Establish strategic direction & guidelines – who and what, vision is
constant until complete, mission never changes, core values
Formulate corporate strategy and target setting – goals and
objectives
Conduct external and internal analysis – competitors, customers
and industry
Create and align business unit strategies – bottom-up/360⁰ analysis
Build the Budget – level of detail and timeframe considerations
Celebrate the strategic plan – communicate clearly, create support
for execution

15. Establishing Strategic Direction
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Full Steam Ahead: Strategic Planning
for Success
Establishing
direction
Where are we
now?
Where do we
want to be?
How do we get
there?
Objective: clarify vision, validate mission, define
planning process steps and responsibilities

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Full Steam Ahead: Strategic Planning
for Success
NatureSweet Tomatoes
“On a Mission From Good”
Goodness – found in land &
people
Starts with land from Central
Mexico
Harvesting through teamwork:
(people, families, &
communities)
Two goals:
1. Employee home purchase
2. Educational opportunities
through funding
Goodness comes from a World of Efforts – One
Company
Target Setting: Goals & Objectives
Picture source: http://www.cmadesign.com/naturesweet/

17. How Strategic Plans Work
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Full Steam Ahead: Strategic Planning
for Success
Historical Assessment
Internal Environment
External Environment
How it
works

18. Historical Assessment
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Full Steam Ahead: Strategic Planning
for Success
What have we accomplished?
Financials &
Budgets
(3-5 years of data)
Customers
(Are we listening &
serving)
Markets &
Demographics
(Needs & wants)
Products &
Services
(Offer the best with
value)
Growth
(Personnel &
facilities)

19. Internal Factors
19
Internal
Factors
Organizational
structure
Markets served
Training &
compensation
programs
Growth patterns
Information
systems &
communications
Customer
satisfaction
Facilities &
equipment
Full Steam Ahead: Strategic Planning
for Success

20. External Factors
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External
Factors
The economy
The customer
The competition
Regulatory
considerations
Technological
advances
International
impact
Full Steam Ahead: Strategic Planning
for Success

21. Embedding into
daily practice

22. 1. Performance vs. Mission
2. Environmental Scanning
3. Issue Determination
4. Planning Assumptions Capabilities
5. Company Objectives
6. Strategy Development
7. Resources Budgets
9. Accountability
8. Revise Objectives Plans
10. Feedback & Analysis
Embedding Your Plan - Continuous
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Full Steam Ahead: Strategic Planning
for Success

23. Planning Assumptions
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Full Steam Ahead: Strategic Planning
for Success
• Core values and mission
• Product/Service offerings
• Financial, operational, people
• Opportunity – Markets and community
World
1960
$3 Billion
2015
$7 Billion

24. Implementing the Plan
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Goals
How are we going
to do it?
Objectives
What is to be
accomplished?
Action Plan
Who, what, & when
will tasks be
accomplished?
Full Steam Ahead: Strategic Planning
for Success
Discover Design Develop Demonstrate Deploy Disengage
PLAN AND GO – Build it and they will come!

25. • Operational
• Financial
• Marketing
• People & Processes
• Technology
Goals – First Things First
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S Specific
M Measurable
A Attainable
R Realistic
T Timely
Full Steam Ahead: Strategic Planning
for Success

26. Planning Assumptions
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Full Steam Ahead: Strategic Planning
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Objectives – Be Proactive
• Financial performance
• New products/services
• New markets
• Diversification
• Growth: organic or acquisition
• Productivity and quality
• Culture and change
Periodic Measurement & Accountability

27. Make it a “Living
Document”

28. A Living Document
28
Build an
effective
budget for all
areas
Measure
results (First
things first)
Develop
accountability
(compensation)
Create
scorecards
(Synergize)
Communicate
(Monthly &
quarterly
meetings
360⁰ feedback
(Listen to your
team and
customers)
Reassess
direction
(Be proactive)
Full Steam Ahead: Strategic Planning
for Success
Celebrate each
success
BIG DEAL!

29. Automating your
plan to
“Bring it Alive”

30. Automation
30
Full Steam Ahead: Strategic Planning
for Success
msp
Strategy
Development
Goal Setting/
Goal
Cascading
Performance
Tracking
Financial
Budgeting
Balanced
Scorecard
Action
Planning &
Alignment
One-Click
Reporting
360 Degree
Analysis

31. Benefits to Your Company
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Full Steam Ahead: Strategic Planning
for Success
• Consistency in planning
• Easily adaptable and revisable
• Eliminates various versions of your plan
• Provides people with the information they need to execute
• Ability to develop consistent reports
• Improves accountability
• See progress on achieving goals & outcomes

32. Envisioned Structure
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Full Steam Ahead: Strategic Planning
for Success
How goals & actions cascade & rollup
Division
Plan
Department
Plan
Unit Plan Unit Plan
Department
Plan
Unit Plan
Corporate
Plan
• Division Purpose Statement
• Long-Term Initiatives
• Division Goals & KPIs
• Division Actions/Dept.Goals
• Dept. Purpose Statement
• Dept. Actions/Unit Goals
• KPIs
• Unit Actions
Permissions by User Level (write access)

33. Types of Reports
33
Report Types
Full strategic plan: “The Living Document”
Executive Summary: Good for management teams and boards
Strategy Map: Full-color overview of your entire strategic plan
One-Page Strategic Plan: Ideal for communicating your plan to the entire organization
Action Plan: A quick view of unit goals and action items
Full Steam Ahead: Strategic Planning
for Success

34. Automation
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Full Steam Ahead: Strategic Planning
for Success
Why
automate?
Flexible
Simplify
Execute
Consistent
Accountability
Feedback

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Full Steam Ahead: Strategic Planning
for Success
Know what mountain you are climbing

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Full Steam Ahead: Strategic Planning
for Success
To your path of success, wherever it may
lead you

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Full Steam Ahead: Strategic Planning
for Success
Stewardship = Achieving the Strategic Plan

39. Thank You
Stephen Oliver, CPA, CFE, CVA
Padgett, Stratemann & Co., LLP
Manager
210.253.1565 |
stephan.oliver@padgett-CPA.com
www.Padgett-CPA.com
Austin
811 Barton Springs, Suite 550
Austin, TX 78704
512.476.0717
Houston
1980 Post Oak Blvd., Suite 1100
Houston, TX 77056
713.335.8630
San Antonio
100 NE Loop 410, Suite 1100
San Antonio, TX 78216
210.828.6281

40. Get Connected & Learn More
www.MyGenFCU.org
Email: financialeducation@MyGenFCU.org