Next Night 6 - Mark Chalmers from Perfect Fools

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Presentatie van Mark Chalmers van Perfect Fools op Next Night 6 "Welcome to Amsterdam" op 26 mei 2009 in Pakhuis de Zwijger.

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  • E66 and E71. E-series. QWERTY Keyboards, people in suits.
  • Old empty office space outside of Stockholm. In September. A lot of people building this thing.
  • And here’s the result if you send in the FITC website


  • Our Art Director, Christian, got to work.
  • As you can probably guess, there were quite a few redesigns made here. And in the end, let me show you what it looks like - and this was released just a few days ago.
  • So here’s another very recent campaign from us, which I’ll take you guys through quickly. K-Swiss is relaunching its classic tennis shoe, and the basic idea was to bring a lot of famous and not-so-famous but interesting people to the same place, and film them doing what they’re good at. Basic, but pretty clear idea.
  • Yeah, so how can we make a website feel like these films?
  • Now, the main problem here, as it usually is, was how were we going to integrate these films into a site, to keep the same feeling throughout.










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  • Next Night 6 - Mark Chalmers from Perfect Fools

    1. 1. about 40 fools, in Stockholm, New York & now Amsterdam
    2. 2. (mostly Swedes)
    3. 3. we specialise in digital media
    4. 4. and we’re just back from a ‘conference’ in Vegas
    5. 5. Oscar Asmoarp
    6. 6. Oscar Asmoarp Swedish
    7. 7. Oscar Asmoarp Swedish cool
    8. 8. Oscar Asmoarp Swedish cool new in town
    9. 9. Oscar Asmoarp Swedish cool new in town love you to write to him ;-)
    10. 10. Oscar Asmoarp Swedish cool new in town love you to write to him ;-) oscasm@perfectfools.com
    11. 11. is an award-winning international digital agency We partner with agencies and brands to deliver world class, innovative, digital productions We’re independently owned and operated Amsterdam is inspiring. at’s why we’re here
    12. 12. Paci co Alarm Clock
    13. 13. Claudioandi.com
    14. 14. H&M
    15. 15. Nokia Unloader
    16. 16. K•Swiss K•Space
    17. 17. ®
    18. 18. K•Swiss K•Space
    19. 19. Mentos Kisscam
    20. 20. Mentos Kisscam
    21. 21. e future?
    22. 22. e future?
    23. 23. e future? continue to work with local talent & local agencies
    24. 24. e future? continue to work with local talent & local agencies develop youngsters - already hallo academy & hyper island
    25. 25. e future? continue to work with local talent & local agencies develop youngsters - already hallo academy & hyper island develop more gadgets more fun stuff more consumer products
    26. 26. We’ve just launched our 2nd App
    27. 27. Oscar wants to hear from you oscasm@perfectfools.com

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