Prime time Audience Evaluation Report

| TV AUDIENCE EVALUATION REPORT TV & ENTERTAINMENT INDUSTRY AUDIENCE EVALUATION REPORTS FOR PRIMETIME TELEVISION This fall, General Sentiment and Q Scores will offer their Audience Evaluation Reports on a weekly basis for primetime television. Get the most comprehensive primetime data on the shows, the personalities and time period battles with Emotional Bonding Q Scores and General Sentiment Involvement Scores. Using cutting-edge technology, General Sentiment and Q Scores have developed their new industry standard media measurement metrics, which capture the audience’s involvement and the strength of their ongoing commitment. REPORT FEATURES PRIMETIME WEEKLY DATA AUDIENCE EVALUATION REPORT TV show involvement is updated weekly, and shows are ranked across multiple categories, including top 20 shows by demographics, nightly and top 3 weekly time period winners. Involvement Index numbers are delivered weekly with the most recent EBQ Scores, ranking all shows on the Broadcast and Cable networks, providing up-to-date market intelligence. TA DA P LE S AM INVOLVEMENT INDEX General Sentiment’s Involvement Score measures the discussion/word-of- mouth levels that TV shows generate online by ranking this communication/ participation on a scale from 1 to 10. The amount of buzz on the Web and online communities that shows generate increases their scores. The Involvement Score will also be indexed to track performance against primetime competitors. Q SCORES DATA Emotional Bonding Q Scores data measures the intensity of program devotion among “favorite” viewers for all regularly scheduled programs on the Broadcast and Cable Networks. EBQ determines the program’s ability to hold onto its most important viewers over time. DEMOGRAPHIC DATA Comprehensive demographic data is available through this weekly primetime TV AER. View EBQ and Involvement Indexes across the most important demographics: 18 - 34, 18 - 49 and 25 - 54, in total and by sex. © General Sentiment, Inc. 2010

Prime time Audience Evaluation Report

by Paul Murcott on Sep 03, 2010

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