Raising Startup Capital: Arie Abecassis/General Assembly

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One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. Access to capital cannot only help accelerate product development and sales, but in many cases, partnering with the right investors can influence the trajectory of a business. This series will help students understand term sheets, initial rounds of investment, and how to retain value and control. We’ll also discuss what to do with that money once you have it so you can create exit opportunities and potential for future funding.

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Raising Startup Capital: Arie Abecassis/General Assembly

  1. 1. RAISING STARTUP CAPITAL Arie Abecassis Venture Partner, Founder: Dreamit, Appstori
  2. 2. GET THE FULL EXPERIENCE: LEARN WHAT YOU WANT, WHEN YOU WANT Unlimited access to all upcoming live streams On-demand streaming classes taught by top practitioners A growing video library, updated weekly Get access for only $25 USD/month. No risk—you can cancel at any time! START 14-DAY FREE TRIAL
  3. 3. RAISING STARTUP CAPITAL ‣ Market Validation vs Scaling ‣ Industry Economics & Business Model ‣ Founder Objectives ‣ Timing considerations (External vs Internal) ‣ Company readiness
  4. 4. RAISING STARTUP CAPITAL TRUE OR FALSE? The best time to raise money is when you don’t need it
  5. 5. RAISING STARTUP CAPITAL THE ACCELERATOR OPTION ‣ Validation, Credibility & Networking ‣ Key Considerations: Relocation, Equity ‣ Evaluating various Accelerator Programs ‣ It’s only the beginning
  6. 6. RAISING STARTUP CAPITAL TRUE OR FALSE? Accelerators have proven to be an “epic fail”
  7. 7. RAISING STARTUP CAPITAL TARGETING THE RIGHT INVESTOR ‣ Is my startup “venture-worthy”? ‣ Angels vs VCs ‣ Value of “Smart” money ‣ Firm vs Partner Relationship ‣ Governance
  8. 8. RAISING STARTUP CAPITAL TRUE OR FALSE? All VCs are evil
  9. 9. RAISING STARTUP CAPITAL THE APPROACH ‣ Discovery & Due Diligence ‣ Referrals are the best way in ‣ Develop relationships early and build them ‣ “March of the Penguins” ‣ Help them help you (“nail the pitch”)
  10. 10. RAISING STARTUP CAPITAL TRUE OR FALSE? It’s not what you know, it’s who you know
  11. 11. RAISING STARTUP CAPITAL HOW TO DETERMINE VALUATION ‣ Valuation = Pricing + Terms ‣ Growth drives price ‣ Identify private and public co comps ‣ Play within “The Band” ‣ Maximization techniques
  12. 12. RAISING STARTUP CAPITAL TRUE OR FALSE? You should always go with the highest price
  13. 13. RAISING STARTUP CAPITAL CONVERTIBLE NOTES ‣ Why they’re popular ‣ Tradeoffs for Entrepreneurs ‣ When to best use them ‣ Implications for Series A
  14. 14. RAISING STARTUP CAPITAL TRUE OR FALSE? You should use a Convertible Note if you can’t negotiate a favorable valuation
  15. 15. RAISING STARTUP CAPITAL CROWDFUNDING & THE FUTURE ‣ Crowdfunding for benefits vs equity ‣ Horizontal platforms: KickStarter, IndieGoGo ‣ Vertical platforms: AppStori ‣ JOBS Act
  16. 16. RAISING STARTUP CAPITAL TRUE OR FALSE? Crowdfunding is best when I can’t get friends and family funding
  17. 17. RAISING STARTUP CAPITAL GOOD TIMES, EH?
  18. 18. RAISING STARTUP CAPITAL USEFUL LINKS ‣ The Business Insider Angel 100: Top Angels ‣ Top NYC-area VCs: Top NYC VCs ‣ Top US-based Accelerators: Top Accelerators ‣ Why Convertible Notes Can Be Bad: Tech Crunch ‣ Next Wave of Crowdfunding: VentureBeat: Crowdfunding 2.0 ‣ Neat blogs: Fred Wilson, Chris Dixon, Charlie O’Donnell, Chris Fralic

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