Earned Media - Grateful Dead

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Social media is not new, it has been around for millennia. Digital has just makes it easier. In this snapshot view of Grateful Dead tape trading you will see how the Dead realized they were in the live entertainment business and not the recorded music business. They fueled attendance of their shows by allowing and promoting the taping of their shows. These shows were traded by fans of the band. The remarkable thing is despite the fact that they gave away all this music they were one of the most successful bands in rock n roll history

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