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BIMA Presentation

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A short presentation on a couple of mobile trends for the Boston Interactive Media Association.

A short presentation on a couple of mobile trends for the Boston Interactive Media Association.

Published in: Technology

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  • For 10% of you checking out the latest Lady Gaga video or the red sox game is more important that what your priest happens to be sayin\n
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  • Transcript

    • 1. Sponsored
by:MOBILE TRENDS THAT MATTERGENE KEENAN
    • 2. Sponsored
by:FEATURE PHONES ARE DEAD• More than a third of mobile owners have a smartphone 48% Own a smartphone only Own a regular mobile & a smartphone 42% 36% 50% 34% 28% 38% 29% 24% 21% 18% 25% 21% 20% 13% 13% 15% 19% 18% 13% 8% 5% 0% rs r old s d s ds d s ds le ow ne 4y -34 yr ol 4 yr ol 4 yr ol 4 yr ol obi 18-2 25 35-4 45-5 55-6 All m
    • 3. Sponsored
by: YOU SAY EITHER I SAY EITHER Mobile Internet Only Mobile App Only Both Mobile Internet & App How did you access the below in the past week?100%75% 55% 53% 50%50% 45% 46% 44% 44% 39% 41% 36% 32% 26%25% 19% 20% 15% 16% 12% 9% 0% Social Networking Search/Portal Photo/Video News/Sports/Weather Commerce Mobile Content
    • 4. Sponsored
by:MOBILE USEAGE DOES NOT MEAN ON THE GO Where are you most of the time when you do the following on your mobile phone?100%75% 47% 53% 57% 55% 56% 62% 58% 63% 72%50%25% 53% 47% 43% 45% 44% 38% 42% 37% 28% 0% es e s n s es sic n e ail -in sit e sag bsit tio a m mu ho em ck g s we lic a g o e p e he in me it p bile nt bil eiv C or k t vis ap mo ist e o ec etw tex e rm d/r ive to bil a y L u n l n et o Pl o Se ia c e n m ny oc d/r e n ter U se s o a s Se n ei eo ate th vid d Us e h Up atc W Somewhere else At Home
    • 5. Sponsored
by:WASTE MANAGEMENT Number of Searches Search Criteria source: google
    • 6. Sponsored
by:WASTE MANAGEMENT Number of Searches Search Criteria source: google 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 14:30 15:00 15:30 16:00
    • 7. Sponsored
by:WASTE MANAGEMENT Number of Searches Search Criteria Go Daddy source: google 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 14:30 15:00 15:30 16:00
    • 8. Sponsored
by:WASTE MANAGEMENT Number of Searches Dockers Search Criteria Go Daddy source: google 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 14:30 15:00 15:30 16:00 16:30
    • 9. Sponsored
by:WASTE MANAGEMENT How to impress a French girl NFL Superbowl 2010 Peyton Manning The Who Number of Searches Dockers Roger Daltry Pete Townsend Search Criteria Go Daddy source: google 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 7 Feb 2010 14:30 15:00 15:30 16:00 16:30 17:00 15:30 18:00
    • 10. Sponsored
by:EVERYONE IS DOING IT[search using a mobile device: not mobile search per se] 6 clients 6 different verticals source: google
    • 11. Sponsored
by:MOBILE DOMINATING EVERYWHERE In a store 87% In a doctorʼs office or hospital 57% At a Sporting event 38% During a movie at the theatre While flying on a plane During church service 22% 14% 9%
    • 12. Sponsored
by:NEW HIERARCHY OF NEW BEHAVIORS Seeking Better Value  Discount coupons used more often  Price more important than brand/quality Hierarchy of tactics for coping with the recession More Advance Purchase  More time looking for special promotions Research  Visiting a number of retailers to find best Using Different Channels  Discount stores  More online shopping  More online auctions Reduced Volume  Fewer visits to retailers Word-of-Mouth  Peer reviews - 1:1 and through
    • 13. Sponsored
by:OLD MODELS NO LONGER ADEQUATELYDESCRIBE WHATʼS HAPPENING Awareness Consideration Purchase
    • 14. Sponsored
by:ITʼS NOT LINEAR. ITʼS A DYNAMIC PROCESS 66%*Refine List 1053%*Built up List continuous iterations
    • 15. Sponsored
by:FROM PATHS TO JOURNEYS:THE NEW SHOPPER PARADIGM - MOBILE IS KEY ALONG THE ENTIRE JOURNEY WOM Feedback Loop Need Researc Purchase Post Purchase In-storeresearch ‘Pre-tailing’ ‘Retailing’ ‘Post-tailing’
    • 16. Sponsored
by:MOBILE IS CRUSHING IT
    • 17. Sponsored
by:18% OF MOBILE OWNERS HAVE PURCHASED SOMETHING ON THEIRPHONE; 35% OF SMARTPHONE OWNERS What did you purchase? 50% 49% 40% Mostly iPhone Users 37% 36% 38% 35% 35% 34% 34% 27% 27% 26% 25% 24% 22% 13% 0% ic n ne s vie e ng s ns CD ets vie es ic ok tio on us o eri gto thi on mo mo ick Bo ca ati ph 3m oc Clo ctr Rin et pli erv ay ing my Gr MP Ele Ap lin -R res m Air on Blu ea tel lay Str or Ho p D to DV sic Mu
    • 18. Sponsored
by:CONNECTED DEVICES?
    • 19. Sponsored
by:
    • 20. Sponsored
by:HOW MANY DEVICES EXIST?
    • 21. Sponsored
by: Connected Devices (10BB)Internet(1.8BB)
    • 22. Sponsored
by: Connected Devices (10BB)Internet(1.8BB)
    • 23. Sponsored
by:?
    • 24. OVER 500 DEVICES IN USE TODAY BY 13-17 YO
    • 25. Sponsored
by:TEENS - MOBILE PHONES - CONNECTED DEVICES 3.8 Million iPhone Android RIM
    • 26. Sponsored
by:TEENS - MOBILE PHONES - CONNECTED DEVICES 13.8 Million 3.8 Million iPod Touch Is 73% The Difference iPhone iOS Android Android RIM RIM
    • 27. THANKS