How do we use online automated marketing tools to increase our traffic and business?

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Many people are getting involved in different attempts to make money online. It doesn't take long
to realize that the real work for any person trying to start a business is online marketing. Here is a
list of some of the marketing tools that you should be aware of as you make plans to develop your
business.
A Blog
A blog is different than your primary sales page. This is a place where people can come to check
out who you are, what you think about, and to evaluate if you are trustworthy enough to buy from.
A well-designed blog will give you more authenticity than they person who just sends out a million
emails to unknown people. You can mention your products on your blog, but this is not the primary
purpose of the blog. You can get a blog for free through sites like Blogger, or you can set up your
own blog with free software like WordPress on your own web site.
Auto-Responder
You have probably heard it many times, but the name of the game when it comes to any online
business is, the list. Even though you can allow others to gather the names for you, in order to
really get the full value of the list, you need to own it yourself and be able to work with it yourself.
An auto-responder will automate the follow-up emails to thousands of contacts that you develop. It
is invaluable for maintaining a good relationship with your contacts and introducing them to other
sales opportunities. Good auto-responders can be found at AWeber or GetResponse for about
$20/month.
Social Media Accounts
It is hard for anyone involved in online marketing to ignore social media. When you realize the
numbers of people using these sites daily are in the millions, you soon realize that if you want to
market, you have to be in contact with these people. Remember, social media sites (Twitter,
Facebook, MySpace, YouTube, LinkedIn, and others) are designed for social interaction, not for
sales. So make sure that is what you are doing. This is not a billboard for your sales pitch. It is a
place to develop relationships with people who may be your customers. You can invite your
friends to an event or training that you are doing. You can show a link to your blog in a Twitter
tweet. But, don't neglect making friends and building respect along the way.
Other Tools
You will probably want to become familiar with Pay-Per-Click Marketing (PPC). With this, you will
pay any where from a few cents to a few dollars any time someone clicks on the key words you

2. have chosen from Google or Yahoo (or others). When people use those keywords, and click on
your ad, they are directed to your site. This can easily get expensive, so you should be clear on
what you are doing with this.
Some also recommend Forum Marketing. You become a member of many different forums that
people who would be interested in your product might be members of. You post ideas and have
links to your pages.
There are many other ways to do online marketing and they are changing almost daily. These are
just a few of the online marketing tools that you should be aware of as you try to develop your
business online.
Everyone needs online marketing tools to make their business succeed. If you would like to get
links to some of the best tools available, go to this site. You can also get other business related
tools by visiting, http://rvanderroest.com
Article Source:
http://EzineArticles.com/?expert=RJ_Vander
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Automated online sales tools you need. Check it out
http://tinyurl.com/sgpautotools
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