Social Media: Share Your Genealogy

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S431 "Social Media: How to Share Your Genealogy without Losing Your Mind," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011

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  • Social Media: Share Your Genealogy

    1. 1. “Social Media”Share Your Genealogy without Losing Your Mind The NGS Family History Conference, 2011 GenTech Luncheon Jordan Jones
    2. 2. What is the deal with Facebook?
    3. 3. What is the deal with Facebook?“My kids | grandkids | genealogy friendswon’t stop pestering me about joiningFacebook!”
    4. 4. What is the deal with Facebook?“My kids | grandkids | genealogy friendswon’t stop pestering me about joiningFacebook!”“I may have to quit my job in order to takecare of my farm on FarmVille!”
    5. 5. What is the deal with Facebook?“My kids | grandkids | genealogy friendswon’t stop pestering me about joiningFacebook!”“I may have to quit my job in order to takecare of my farm on FarmVille!”“Who cares when someone is having a cup oftea?”
    6. 6. What is the deal with Twitter?
    7. 7. What is the deal with Twitter?“How can anyone say anything of value in140 characters?”
    8. 8. What is the deal with Twitter?“How can anyone say anything of value in140 characters?”“I simply don’t get the point of Twitter!”
    9. 9. What is the deal with Twitter?“How can anyone say anything of value in140 characters?”“I simply don’t get the point of Twitter!”“Who cares when someone is having a cup oftea?”
    10. 10. What is Up with the So-Called Social Web? © 2011 by Khalid Albaih.Used by permission under the Creative Commons Attribution 2.0 Generic license.
    11. 11. There are so many social media websites!
    12. 12. There are so many social media websites! Facebook Reddit Twitter Google Buzz LinkedIn StumbleUpon YouTube LibraryThing Tumblr Foursquare MySpace Flickr
    13. 13. only increasing … And the innovation is © 2011 by Mark Nowotarski.Used by permission under the Creative Commons Attribution Share Alike 3.0 license.
    14. 14. The Point of Twitter
    15. 15. The Point of TwitterTo get people off of Twitter, with links to your:
    16. 16. The Point of TwitterTo get people off of Twitter, with links to your: Blog / website
    17. 17. The Point of TwitterTo get people off of Twitter, with links to your: Blog / website Genealogy society homepage
    18. 18. The Point of TwitterTo get people off of Twitter, with links to your: Blog / website Genealogy society homepage TwitPic photo
    19. 19. The Point of TwitterTo get people off of Twitter, with links to your: Blog / website Genealogy society homepage TwitPic photoTo say something timely and … blissfully brief
    20. 20. The Point of TwitterTo get people off of Twitter, with links to your: Blog / website Genealogy society homepage TwitPic photoTo say something timely and … blissfully briefTo hear something timely and … blissfully brief
    21. 21. So … how will you use this for genealogy Without Losing Your Mind?
    22. 22. Step OneAre You Ready to Try This?
    23. 23. Unlike Death and Taxes,Social Media is Optional
    24. 24. Unlike Death and Taxes,Social Media is Optional Do you want to share photos with family members and friends?
    25. 25. Unlike Death and Taxes,Social Media is Optional Do you want to share photos with family members and friends? Do you want to share research results in near “real time”?
    26. 26. Unlike Death and Taxes,Social Media is Optional Do you want to share photos with family members and friends? Do you want to share research results in near “real time”? Do you want to publicize events or publications for a genealogical society?
    27. 27. Step TwoSet Boundaries
    28. 28. Limit Your Involvement Based on Your Goals
    29. 29. Limit Your Involvement Based on Your GoalsDon’t sign up for more than one or twoservices to start.
    30. 30. Limit Your Involvement Based on Your GoalsDon’t sign up for more than one or twoservices to start. If you only want to see pictures of your grandkids, only create an account where your kids are sharing those photos
    31. 31. Limit Your Involvement Based on Your GoalsDon’t sign up for more than one or twoservices to start. If you only want to see pictures of your grandkids, only create an account where your kids are sharing those photos If you want to communicate with folks about your research results or genealogy events, create your accounts with a focus on your purpose.
    32. 32. Stay Away from Social Media Games
    33. 33. Stay Away from Social Media GamesI am of the opinion that they rot your brain.
    34. 34. Stay Away from Social Media GamesI am of the opinion that they rot your brain.They certainly take up time you could beusing for your research.
    35. 35. Step ThreeIf You Have a Lot of Posting to Do, Automate
    36. 36. For Bloggers or Societies
    37. 37. For Bloggers or Societies If you are putting out regular content, in the form of a blog or society website, you should let people know when the site is updated.
    38. 38. For Bloggers or Societies If you are putting out regular content, in the form of a blog or society website, you should let people know when the site is updated. Instead of burning yourself out with doing this manually, automate the process.
    39. 39. What Do You Mean By Automation?
    40. 40. What Do You Mean By Automation?Many sites allow you to post once, and havethe posting delivered to multiple places.
    41. 41. What Do You Mean By Automation?Many sites allow you to post once, and havethe posting delivered to multiple places.Additionally, if your website has an RSS feed,this can be done automatically every timethe site changes.
    42. 42. What Do You Mean By Automation?Many sites allow you to post once, and havethe posting delivered to multiple places.Additionally, if your website has an RSS feed,this can be done automatically every timethe site changes.Examples: Twitterfeed, PixelPipe, Ping.fm,Posterous, OnlyWire, and MediaFunnel
    43. 43. PixelPipe
    44. 44. Step FourConsiderations If You Are Monitoring or Posting to a Lot of Feeds
    45. 45. Use a Social Media Aggregator
    46. 46. Use a Social Media AggregatorA social media aggregator can help you seeand post to multiple social media sites at thesame time.
    47. 47. Use a Social Media AggregatorA social media aggregator can help you seeand post to multiple social media sites at thesame time.Examples:
    48. 48. Use a Social Media AggregatorA social media aggregator can help you seeand post to multiple social media sites at thesame time.Examples: HootSuite
    49. 49. Use a Social Media AggregatorA social media aggregator can help you seeand post to multiple social media sites at thesame time.Examples: HootSuite Tweetdeck (purchased by Twitter for $40 million+ on 2 May 2011)
    50. 50. Tweetdeck
    51. 51. Backup Your Social Media
    52. 52. Backup Your Social MediaIf you are posting items of value to you,consider backing up this information.
    53. 53. Backup Your Social MediaIf you are posting items of value to you,consider backing up this information.Backupify.com is one of the best knownservices, but there are others.
    54. 54. Privacy
    55. 55. PrivacyKeep in mind that anything you post can bemore widely shared than you think.
    56. 56. PrivacyKeep in mind that anything you post can bemore widely shared than you think. Even if you are limiting a posting, there’s nothing to stop someone from forwarding it.
    57. 57. PrivacyKeep in mind that anything you post can bemore widely shared than you think. Even if you are limiting a posting, there’s nothing to stop someone from forwarding it. Try to limit what you post to something you would feel comfortable if it appeared in the newspaper or on a billboard.
    58. 58. Your Time is YoursAnd Social Media Should Work for You, Not the Other Way Around
    59. 59. To sum up ...
    60. 60. To sum up ...Decide whether you want to do this. Socialmedia is optional, after all.
    61. 61. To sum up ...Decide whether you want to do this. Socialmedia is optional, after all.Set boundaries. Start with only 1 or 2 sites.
    62. 62. To sum up ...Decide whether you want to do this. Socialmedia is optional, after all.Set boundaries. Start with only 1 or 2 sites.Automate, where necessary and possible.
    63. 63. To sum up ...Decide whether you want to do this. Socialmedia is optional, after all.Set boundaries. Start with only 1 or 2 sites.Automate, where necessary and possible.Use social media aggregators, such asHootSuite or Tweetdeck.
    64. 64. To sum up ...Decide whether you want to do this. Socialmedia is optional, after all.Set boundaries. Start with only 1 or 2 sites.Automate, where necessary and possible.Use social media aggregators, such asHootSuite or Tweetdeck.Don’t forget to create backups, and toconsider privacy.
    65. 65. Thank YouThese slides will be made available by Monday on www.genealogymedia.com/talks

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