FGS 2014 - Electronic Publishing Fundamentals for Society Leaders
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FGS 2014 - Electronic Publishing Fundamentals for Society Leaders

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Fundamentals of Electronic Publishing (primarily ePub and MOBI) for leaders of Genealogy Societies

Fundamentals of Electronic Publishing (primarily ePub and MOBI) for leaders of Genealogy Societies

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  • On cuddle factor,
  • “BISG Report – A Few More Ebook Stats,” Digital Book World (http://www.digitalbookworld.com/2013/bisg-report-a-few-more-ebook-stats/)
  • Note that both Apple and Barnes & Noble have claimed “about 20%” of the market <br /> <br /> “BISG Report – A Few More Ebook Stats,” Digital Book World (http://www.digitalbookworld.com/2013/bisg-report-a-few-more-ebook-stats/)
  • “BISG Report – A Few More Ebook Stats,” Digital Book World (http://www.digitalbookworld.com/2013/bisg-report-a-few-more-ebook-stats/)
  • 29%: “Publisher Revenues Up 6.5% in Q1 2014: AAP,” Mediabistro (http://www.mediabistro.com/galleycat/publisher-revenues-up-6-5-in-q1-2014-aap_b88130). <br /> 15% and 20%: (in Q1, 2014), up from 15% in 2011 and 20% in 2012 “E-Book Sales a Boon to Publishers in 2012” New York Times (http://www.nytimes.com/2013/05/15/business/media/e-book-sales-a-boon-to-publishers-in-2012.html?_r=0).
  • “Man with Book Sitting in Chair,” George Eastman House Collection, c. 1915, Flickr Commons, 2008.
  • “Padlock,” Mike, userid: zebble, Flickr Commons, 2005: https://secure.flickr.com/photos/zebble/6080622/ License: https://creativecommons.org/licenses/by-nc/2.0/
  • “Old Laws,” D. Keith Robinson, Flickr Commons, 2002: https://secure.flickr.com/photos/dkrobinson/2740276/
  • “My Moleskine Kindle case,” (c) 2011 by Terry Madeley, Flickr Commons: https://secure.flickr.com/photos/terry/5388630668. Used in accordance with Creative Commons Attribution 2.0 Generic License: https://creativecommons.org/licenses/by/2.0/
  • It’s all about planning
  • “Goal Setting,” Angie Torres, Flickr Commons, 2010: https://secure.flickr.com/photos/angietorres/4564135455
  • https://secure.flickr.com/photos/kiki99/1062744637
  • “Kmart Price Tag, 1970’s,” (c) 2008 by Roadsidepictures, Flickr Commons: https://secure.flickr.com/photos/roadsidepictures/2160566850. Used in accordance with Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic license: https://creativecommons.org/licenses/by-nc-nd/2.0/.
  • “Billy the Kid Letterpress,” (c) 2010 by Luke Dorny, Flickr Commons: https://secure.flickr.com/photos/luxuryluke/4927431924. Used in accordance with Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic license: https://creativecommons.org/licenses/by-nc-nd/2.0/.
  • “5.25 inch floppy disks,” (c) 2011 by Alpha (user id avlxyz), Flickr Commons: https://secure.flickr.com/photos/avlxyz/5767427108. Used in accordance with Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic license: https://creativecommons.org/licenses/by-nc-sa/2.0/
  • “Distribution Religion,” (c) 1973 by Dan Sadin and Phil Morton, photograph (c) 2007 by the Art Gallery of Knoxville, Flickr Commons: https://secure.flickr.com/photos/16038409@N02/3897997969. Used in accordance with Creative Commons Attribution-ShareAlike 2.0 Generic: https://creativecommons.org/licenses/by-sa/2.0/.

FGS 2014 - Electronic Publishing Fundamentals for Society Leaders FGS 2014 - Electronic Publishing Fundamentals for Society Leaders Presentation Transcript

  • Electronic Publishing Fundamentals for Society Leaders Jordan Jones FGS 2014 – San Antonio, TX W-120 1
  • What is Electronic Publishing? • Creation, production, distribution, and consumption of textual material via electronic means. • Usually, the distribution is over the Internet, not on physical media. • The consumption is highly variable, and may be on anything from desktop computers with wide-screen monitors to smart phones. 2
  • Benefits • Speedy distribution • Lack of inventory • Saves on production • Saves on storage / shipping • Protection via DRM • Often provides a portable copy of a paper book a reader purchased 3
  • Risks • No “cuddle factor” • Lack of permanence • Reliant on technology • Content typically “licensed,” not sold; may turn off readers • DRM imperfect • Can lock readers out of content they paid for • Can be hacked 4
  • E-Book Sources (BISG) 5
  • Market Share • 67% — Amazon • 11.8% — Barnes & Noble Nook • 8.2% — Apple iBooks • 12.8% — All Others (Google Play, Kobo, Sony, direct from publishers) 6
  • E-Books by Genre (BISG) 7
  • E-Books by Genre • Genre fiction tops out the list with 50% or more preferring e-books and only about 10% paper • 50% of readers of History / Politics / Social Science prefer e-books; 25% prefer paper • 25% of readers of How-To prefer e-books; 42% prefer paper 8
  • Some E-Book Sales Statistics • 29% of US book revenues • ~60% in short genre fiction (thriller; romance) • ~20% in non-fiction • ~10% in children’s books and comic books 9
  • Formats What Can You Choose From? Source: Flickr Commons 10
  • Fixed Layout Definition: The page design (layout) is always the same, no matter what device or software is used. • PDF (1993, Adobe; 2008, ISO-32000) is still the dominant format for fixed layouts. Open standard of ISO. • Kindle Format 8 (2011, Amazon) — with KF8, Amazon supports fixed layouts • ePub (2012, IDPF) — Open standard of the International Digital Publishing Forum • iBooks (2012, Apple) — Proprietary standard for interactivity 11
  • PDF (Adobe, 1993) This format which became an open standard (ISO- 32000) in 2008 remains the dominant format for fixed layouts. • +: Widely used for print; easy to go from the files used for print to files used for electronic distribution. Works well on desktop machines. • -: Usually not well adapted to mobile. • Recommendation: PDF can be an important part part of an electronic publishing strategy, especially for reprints of historical titles. 12
  • Kindle Format 8 (Amazon, 2011) Starting with KF8, Amazon Kindle Fire supports fixed layouts. • Previous Kindle formats (and those of Mobipocket, the Kindle precursor) were designed for flowing text. • +: Has the widest customer base using dedicated hardware. Based on HTML 5 and CSS 3, it can easily be converted to other formats. • -: New and somewhat limited to what can be simply done with HTML 5 and CSS 3. Only works on Kindle Fire and later Amazon devices or software. • Recommendation: KF8 fixed-width is great for comic books, but it’s not quite ready for genealogy titles. 13
  • ePub 3.0 (IDPF, 2012) • With v3, this open standard of the International Digital Publishing Forum supports fixed layout books. • This is the base format for Apple’s iBooks Reader on Mac OS and iOS, as well as for the Barnes & Noble Nook. • +: It’s the most widely-used non-Kindle format. • -: Still figuring out fixed layouts • Recommendation: ePub itself is critical to the industry. PDF is still better for fixed layout genealogy titles, however. 14
  • iBooks Author .Books (Apple 2012) iBooks Author software creates proprietary .books format e-books. • +: Easy content creation platform for Macintosh users in iBooks. Amazing multi-touch and video interactivity. • -: Apple only allows .books files to be sold through the Apple iBookstore eco-system. Exports only to PDF and text. No ePub export. Requires an ISBN purchased elsewhere (bowker.com). Books only readable on iPad and Macintosh computers. • Recommendation: Don’t bother! 15
  • Fixed Width or Not? • If you are doing a reproduction, or selling a book that is otherwise format-intensive, consider using PDF as your method. • PDFs, however, cannot be sold on the Amazon or Apple bookstores. 16
  • Fixed Layout Quality Considerations Allows for Interactivity Looks “just like the book” PDF Limited Y KF8 Limited N ePub 3.0 Limited N .iBooks Incredible, but viewable only on iPad and Mac OS N 17
  • Fixed Layout Distribution Options Amazon Kindle Apple iBookstore Google Play Books Your Own Website PDF N N Y Y KF8 Y N N Y ePub 3.0 N Y Y Y .iBooks N Y N N 18
  • Embedded Publications • Several apps and websites will embed PDFs in a web page, allowing authorized readers to read the book in their browser or in the app • NextMedia • Scribd • Most of the benefits of presentation for PDFs are available in these platforms. 19
  • Flowing Text • The sweet spot for e-books is flowing text. • To best deal with the variety of devices, software, and eyes people might use to read a book, most formats focus on ensuring that text can flow and be re-sized as needed. 20
  • ePub vs. MOBI Open Standar d Editable at the Code Level in Sigil Easily Converts to the Other in Calibre Designed for Apple, B&N, and Google Designed for Amazon ePub Y Y Y Y N MOBI N N Y N Y Both formats are essentially Zip-compressed files of HTML, with some special files for metadata and book objects (cover, table of contents). 21
  • Creating ePub and MOBI Files • Adobe InDesign (MOBI requires a free plug-in) • Scrivener (MOBI requires a free plug-in) • iBooks Only: Apple iBook Author • By contract, you can only sell these at Apple • They are not industry-standard ePub, but iBooks • ePub Only: Sigil (highly technical; code level) 22
  • Print-on-Demand Those who still want a paper book, or who want both a paper book and an e-book, should consider Print-on-Demand or POD. 23
  • True PoD • In true PoD, no book is printed until one is ordered. • The publisher (your society) carries no inventory. • Can be challenging when going to conferences. 24
  • Short-Run Printing • A modified form of PoD is available: short-run printing, where 1-200 copies are printed, but inventory is kept as low as possible. • Allows for exhibiting at conferences, but limits up-front investment and shipping and storage costs. 25
  • You Can Combine Printing with E-books • Using authoring tools designed to create printed copy, you can start from one source file and export PDFs for printed books (whether PoD, short-run, or regular printing) and for e-books • Adobe InDesign is the best tool for this, but … the e-books tend not to be clean, especially if there is complex formatting 26
  • What’s the Deal with DRM? How can it protect your content? What are the pitfalls? Source: “Padlock,” userid: Zebble, Flickr Commons 27
  • Digital Rights Management • Designed to prevent unauthorized access of content. • There is not a DRM scheme that cannot be cracked. 28
  • E-Books are Licensed, Not Owned • Apple, Google, and Amazon do not sell e-books • They sell limited-use licenses that do not allow you to rent, sell, or give away the books • The limitations scare away some readers • Some publishers are now selling books without DRM and with a lifetime-ownership model 29
  • DRM Protects the Copyright Owner • Putting DRM on your publications protects you as a publisher, and the copyright owner, whether it is you or someone else who has licensed you to publish. • While DRM is not foolproof, having content under DRM along with a “no unauthorized copies” request in writing in the book, can protect you from violations of copyright. 30
  • Any DRM Scheme Can Be Hacked • DRM is designed to slow down, but cannot definitively stop those who want to remove the DRM • Simple plugins exist to do this with Kindle, with the stated goal of personal flexibility with licensed content. This is a gray area because the content is licensed, not sold. 31
  • Electronic Rights Do you have the right to publish that file? Source: D. Keith Robinson, Flickr Commons 32
  • The Conundrum of Electronic Rights • The shift from paper to electronic publishing left a major gap in contract law. • Many publishers assumed they had electronic rights, but they did not. • If it’s not in writing at this point, you probably do not have electronic distribution rights. 33
  • How to Get Started 34
  • The Carpenter’s Motto Measure twice; cut once • Decide on goals • Print + Electronic? • Electronic only? • Evaluate Costs & Price the Book • Create E-Book • Distribute E-Book 35
  • Goals Know what you want to do before you start 36
  • Why Publish This Title? • Make an out-of-print county history available • Publish the history of a prominent local family • Distribute back issues of your journal 37
  • Costs How to calculate what this will run you 38
  • Cost Estimation The potential revenue needs to be set against the costs, which will be highly variable, but may include: • Author’s royalties (if any) • Design and layout (up-front costs) • Cost of physical books (printing, shipping, storage) • Review copies 39
  • Pricing Estimate Costs, but also the Return 40
  • Price / Revenue Estimation List Wholesale Member E-Book Cover Price $30.00 $30.00 $30.00 $9.95 Wholesale Discount (40%) -$12.00 Member Discount (25%) -$7.50 E-Book Discount & Fees (30%+) -$3.05 Net Revenue Per Unit $30.00 $18.00 $22.50 $6.90 41
  • Creation 42
  • Sample E-Book Workflows • Paper > Scan > PDF > Cleanup > Distribution • Paper > Scan > ePub > Cleanup > Distribution • Born Digital > MOBI > Cleanup > Distribution • Born Digital > PDF > Distribution 43
  • E-books are Not Turnkey E-book output needs to be tuned. For example: • footnotes • tables • indexes • tables of contents • images 44
  • Software Some of the Software You Can Use to Create, Edit, and Convert E-books 45
  • Adobe InDesign 46
  • Scrivener 47
  • iBooks Author 48
  • Kindle Previewer 49
  • Calibre 50
  • Sigil 51
  • Distribution 52
  • Distribution Options • DIY Distribution — Create and manage accounts with Apple iBooks, Google Play, Barnes & Noble, and Amazon • Professional E-Book Distribution — Hire someone else to do it 53
  • Smashwords Note: No Amazon or Goo5g4 le
  • Smashwords Pricing Free — Smashwords converts your files from Word; pays 60% of List; 80% on smashwords.com 55
  • BookBaby Features • Features • Sells to Amazon, Apple iBooks, Barnes & Noble Nook, Scribd, Oyster, and others • E-book conversion as well as distribution 56
  • BookBaby Pricing • Free — You supply e-book files; pays 85% of Net • Standard $99 — BookBaby converts your files from Word, InDesign, etc.; pays 85% of Net • Premium $249 — BookBaby converts your files from Word, InDesign, etc.; pays 100% of Net 57
  • Lulu Features • Sells to Amazon, Apple iBooks, Barnes & Noble Nook, Scribd, Oyster, and others • E-book conversion as well as distribution 58
  • Lulu Pricing • Do-it-Yourself (Free) — You supply e-book files; pays 90% of Net • The Assistant ($99) — Lulu converts your files from Word; pays 90% of Net • The Insider ($139) — Lulu converts your files from Word; pays 90% of Net; provides marketing guidance • eBook Amplifier ($) — Lulu converts your files from Word to e-book and prints in paperback; pays 90% of Net; provides marketing guidance 59
  • Amazon Kindle Direct Features • You work directly with Amazon, with over 100 million customers. • Limited e-book conversion as well as distribution (Word, PDF, ePub source) • Amazon sales reporting 60
  • Amazon Kindle Direct Pricing 70% Option 35% Option 61 You Receive 70% (less costs, of usually less than $0.50 per sale, i.e., $0.15 / MB) 35% Price Restrictions Kindle Price Must be at least 20% less than any sakes channel for the printed book N / A Content Restrictions Cannot consist primarily of public domain content N / A
  • Promotion Let people know your e-book is available! 62
  • Promotion • To cover this would take another presentation. • Suffice to say: • Plan promotion from day one • Figure promotion into your cost estimates • Ensure your authors are committed to help promote the book 63
  • One E-book Promotion Idea Use your distribution platform • Most e-book distribution platforms will allow for pre-sales • Pre-sales book on the official launch date of the book, boosting its ratings on the site • Most e-book distribution platforms allow for sales; use them to build buzz 64
  • In closing … Keep the following in mind … 65
  • E-books Are • A key way to broaden your demographic reach • Often an addition to the paper book for readers • Harder to create than you may think, especially if there are complex tables, images, and other formatting elements 66
  • Thank You! These Slides will Be Posted by Labor Day to http://www.genealogymedia.com 67