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Lake howell football marketing plan 2010 draft mg

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  • 1. 2010 Lake Howell Football
    GO HAWKS !
  • 2. 2010 Lake Howell Football
    Order Form
    • Check off your purchases
    Lake Howell Football
    Business Partnership Support
    ____ Program Business Card Ad - $25.00
    ____ Program Business Ad- $150.00 1/4 Page
    ____ Bronze Level $ 350
    1 - 3 x 6 Football Season Stadium Banner
    - ¼ Page Program ad
    ____ Silver Level $ 550
    1 - 4 x 8 1 Year Stadium Banner
    2 - Football Tee Shirts
    1 - ½ Page Program Ad
    ____ Gold Level $1200
    1 – 4x8 1 Year t Front Entrance Banner
    4 - Season Passes
    4 - Tees Shirts
    4 - Stadium seat cushions
    1 - Full Page Program Ad
    Parent – Student – Friends – Alumni BOOSTER CLUB FUND RAISING
    _____ Bronze Booster $60
    1 pass for all Home Games
    _____ Silver Booster $100
    2 passes for all Home Games
    Football Tee Shirts
    _____Gold Booster $200
    2 Passes for all Home Football Games
    2 Football Tee Shirts
    2 Stadium seat cushions
    Lake Howell Wall of Support
    ___ Personalized Brick $100
    Personalized includes – only your NAME and includes a Football T Shirt
    _____ Football Supporter $ 60
    Football Supporter - only includes your NAME
    _____ Business Supporter $175
    Business Supporter Includes Business Name
    _____ Alumni Brick $200
    Personalized includes – only your NAME and graduation YEAR
    MAIL YOUR CHECK TO Lake Howell High School attn:
    Coach Oliver 4200 Dike RD Winter Park, FL 32792
    Fax your ORDER ASAP to (407) 746-9060
  • 3. LHHS Football Booster Program
    Booster Club
    Bronze Booster $60
    1 pass for all Home Games
    Silver Booster $100
    2 passes for all Home Games
    2 Football Tee Shirts
    Gold Booster $200
    2 Passes for all Home Football Games
    2 Football Tee Shirts
    2 Stadium seat cushions
    To do list:
    Assign a lead person
    Add volunteers
    Create a call list and email list
    Review value of packages
    Create a marketing release
    Mike Genco will create an Order form
  • 4. LHHS Football ProgramBanner Sales
    Banner Sponsors
    Business Card Ad - $25.00
    Restaurant Coupons - $250.00 1/8 Page
    Bronze Level $ 350
    1 - 3 x 6 Football Season
    Stadium Banner
    1 - ¼ Page Program ad
    Silver Level $ 550
    1 - 4 x 8 Stadium Banner
    2 - Football Tee Shirts
    1 - ½ Page Program Ad
    Gold Level $1000
    1 – 4x8 Front Entrance Banner
    4 - Season Passes
    4 - Tees Shirts
    4 - Stadium seat cushions
    1 - Full Page Program Ad
    To do list:
    Assign a lead person
    Add volunteers
    Create a call list
    Call last years ads
    Hire a Printer (I have one contact already)
    Review value of packages
    Create a marketing release
    Follow-up with all old sponsors
    Mike Genco will create an Order form
  • 5. LHHS Football Merchandising
    Game Time Sales
    • Tee Shirts (Multi Color)
    • 6. Stadium Cushion seats
    • 7. Water Bottles
    • 8. Hats
    • 9. Sweat Shirts
    • 10. Mouse Pads
    To do list:
    Mike Genco can lead this
    Add volunteers
    Review Products
    pick ad logo, colors and phrase styles
    Review pricing
    Create a marketing release
    Follow-up with all old sponsors
    Mike Genco will create an Order form
  • 11. LHHS Football Merchandising
    Ideas on logos and catch phrases
    2 – 3 color patterns per logo
    Catch Phrases
    • “Go Silver Hawks”
    • 12. “Silver Hawk Football”
    • 13. “LAKE HOWELL Game Time”
    • 14. “ Silver Hawk Football”
    • 15. “Home of the Silver Hawks”
    • 16. “Property of the Silver Hawks”
    • 17. “ Silver Hawk Football”
    • 18. “Silver Hawk D – Fence”
    • 19. “ Silver Hawk Touchdown Club”
    • 20. “LHHS Football”
  • LHHS Football Merchandising
    Go Silver Hawks
    2 – 3 color patterns per logo
    Catch Phrases
    • “Go Silver Hawks”
    • 21. “Silver Hawk Football”
    • 22. “LAKE HOWELL Game Time”
    • 23. “ Silver Hawk Football”
    • 24. “Home of the Silver Hawks”
    • 25. “Property of the Silver Hawks”
    • 26. “ Silver Hawk Football”
    • 27. “Silver Hawk D – Fence”
    • 28. “ Silver Hawk Touchdown Club”
    • 29. “LHHS Football”
    LAKE HOWELL
    Game Time
    Silver Hawk Football
    Silver Hawk Touchdown Club
    Home of the Silver Hawks
  • 30. LHHS Football GAME STAFF
    Game Concessions and Merchandise
    • 5 volunteers and 1 grill master for every game
    • 31. 2 volunteers for the merchandise table at the front entrance
    • 32. 2 volunteers for Booster Club Sales
    To do list:
    Schedule grid are on page 6 and 7
    Schedule coordinator
    Fit Volunteer to open tasks
    Review and contact list of volunteers
  • 33. 2010 LHHS Football Volunteer Grid
  • 34. 2010 LHHS Football Volunteer Grid