Twitter in the Government
                    Directorate General of Citizen Attention
                             Genera...
What is Twitter?


    Twitter is a social networking platform for publishing short
    text messages (up to 140 character...
Twitter logo map 09 © Boris Veldhuijzen van Zanten . CC BY-NC-SA 2.0
    Twitter Galaxy

    Twitter is the web platform, ...
Types



    These are the basic Twitter mailboxes (profiles):




                                                       ...
Uses

    For organisations, Twitter is a tool
    suitable for:

    - communicating various types
      of information (...
Structure of a tweet




           Text + shortened link + #hashtag

    Twitter Accounts of the Catalan Parliament http:...
Elements: tweet text




                                           Twitter bird logo icon illustration © Matt Hamm. CC BY...
Elements: link




                                                                 Twitter logo © svartling . CC BY-NC-NC...
Elements: hashtag


    The hashtag denotes the tweet’s topic and it must be short. It is
    preferable to use those that...
Retweets RT
       Retweets are tweets from other people or organisations that are
       published again. They encourage ...
Network: followings and followers

     The tweetsphere (network of people on Twitter) is made up of
     the users that w...
Managing the followings using lists

     To manage this communication better, we need specific lists of
     people or or...
Measuring the impact




                            www.twitalyzer.com



13
Example of Twitter in the Government




                                            http://twitter.com/emergenciescat
14
Thank you!
                        Twitter in the Government

                   Directorate General of Citizen Attention
...
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Twitter in the Government

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Practical presentation of Twitter in the Government: concept, type, uses, elements, social network and examples.

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Twitter in the Government

  1. 1. Twitter in the Government Directorate General of Citizen Attention Generalitat of Catalonia Barcelona, 30th March 2010 This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at 1 http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.
  2. 2. What is Twitter? Twitter is a social networking platform for publishing short text messages (up to 140 characters) and communicating with users via web browsers and mobile telephones. The communication is open on the Internet and there are social networks arising from the users that follow it. 2
  3. 3. Twitter logo map 09 © Boris Veldhuijzen van Zanten . CC BY-NC-SA 2.0 Twitter Galaxy Twitter is the web platform, the infrastructure. The users use multiple applications to manage the editing and publication of messages (like Hootsuite, TweetDeck, Twitterrific, Echofon, Mixero, Twitux and GTwitter), for transmitting images (Tweetphoto, Twitpic, etc.), for mobiles (Uber Twitter, Open Break, Seesmic, etc.), for metrics (Twitalyzer, etc.) 3
  4. 4. Types These are the basic Twitter mailboxes (profiles): Twitter logo © Matt Hamm. CC BY-NC 2.0 - Personal - Corporate, those used by organisations. In this presentation we will focus on this type of mailbox, corporate mailboxes. 4
  5. 5. Uses For organisations, Twitter is a tool suitable for: - communicating various types of information (incidents, warnings, Twitter icon for a fluid app © Fotopedia. CC BY-NC-SA 3.0 emergencies, meeting agendas, invitations, human resource recruitment, etc.) - informing of new services, articles, publications, posts, press releases, etc. - for broadcasting events - for chatting and collaborating, namely, for creating a social network 5
  6. 6. Structure of a tweet Text + shortened link + #hashtag Twitter Accounts of the Catalan Parliament http://ow.ly/1nfaU #ogov Music in Creative Commons http://ow.ly/1qF9h #cc 6
  7. 7. Elements: tweet text Twitter bird logo icon illustration © Matt Hamm. CC BY-NC 2.0 The information must be short, accurate and concise. It must be properly composed according to the linguistic criteria and graphical conventions (typographical syntax etc.) currently in force in the organisation. 7
  8. 8. Elements: link Twitter logo © svartling . CC BY-NC-NC-SA 2.0 The links bring added value to the tweet. They must be selected and the trustworthiness of the source checked (examine the author and their history, check the authority of websites, tending towards content from organisations and not so much towards individuals with very personal opinions, etc.). 8
  9. 9. Elements: hashtag The hashtag denotes the tweet’s topic and it must be short. It is preferable to use those that already exist on Twitter (check which are in use via Twitter’s search engine http://search.twitter.com, for example, ‘administració’). The hashtags are used to recover information quickly. We can search and filter content using the hashtags, collaborate and share information. They are also an indicator of the most important topics currently on Twitter. 9
  10. 10. Retweets RT Retweets are tweets from other people or organisations that are published again. They encourage conversation. We can retweet in two ways. The first is to use the initials RT and the tweets have a maximum length of 125-130 characters (according to how many characters in the profile name). 1. RT + @nameofretweetedprofile + text + shortened link + #hashtag RT @Odilas The Global Information Technology Report 2009-2010 http://ow.ly/1r6CK #tech 2. Retweeting directly from Twitter and therefore this icon appears 10
  11. 11. Network: followings and followers The tweetsphere (network of people on Twitter) is made up of the users that we follow (followings) and those who follow them (followers). As a general rule, we also call those who follow our profile ‘followers’. 11
  12. 12. Managing the followings using lists To manage this communication better, we need specific lists of people or organisations that we should follow more closely because their activity matches our profile well. 12
  13. 13. Measuring the impact www.twitalyzer.com 13
  14. 14. Example of Twitter in the Government http://twitter.com/emergenciescat 14
  15. 15. Thank you! Twitter in the Government Directorate General of Citizen Attention Generalitat de Catalunya Barcelona, 30th March 2010 This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at 15 http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.
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