Tools 2.0
for
organizations
Training session for Directors and staff of press offices
Jordi Graells i Costa www.slideshare.net/gencat i http://blocs.gencat.cat
DG Communications of the Presidential Ministry (Generalitat of Catalonia)
Palau de la Generalitat. Saló Torres Garcia, 12th June 2009
Legal notice
This work is subject to a licence Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived
work is permitted, with no restrictions provided that the author of the rights are cited (Jordi Graells i Costa). The full license can be consulted at
http://creativecommons.org/licenses/by/3.0/legalcode.
1

1. The objective
1 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Advancing towards the objective =
Open Government
From innovation to Open Government
The final objective must be to work towards forms of government-
administration with more:
- Effectiveness. Co-design of services together with citizens
- Efficiency. To do more things with the same resources and new uses
- Transparency. Follow-up tools and accountability
- Collaboration / participation. To make citizens responsible
(participative democracy)
- Co-responsibility. To advance towards deliberative democracy.
2 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Tooled Flatty © flattop341 http://www.flickr.com/photos/flattop341/1085739925/CC BY 2.5
From the
Administration, in
order to connect
with citizens and
society, we must
use 2.0 tools
3 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

But with a little foresight!
Let’s see how many web 2.0 companies have disappeared (with
a pink x) or have been acquired (with a green circle).
4 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

2. Which Internet
tools?
5 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Classification of 2.0 web tools
Web tools
1. Communication tools
Asynchronous
Synchronous
2. Collaborative tools and environments
3. Social networks
4. On-line applications
5. Other tools
6 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

2.0 Web tools 1/3
1. Communication tools
Asynchronous
- E-mail
- Blog
- Microblogging (Twitter, Yammer)
Synchronous
- Instant messaging (Google Talk)
- IP Telephony (Skype)
7 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

2.0 Web tools 2/3
2. Collaborative tools and environments
- Collaborative work: wiki, forum
- Google Apps
- Google Groups
- Filters and social promotion of content and news
(Digg, Menéame)
- Geo applications (Google Maps, Panoramio)
- Sharing of multimedia files (Flickr, Picasa, Youtube)
- Sharing of bookmarks (Delicious)
3. Social networks
8 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

2.0 Web tools 3/3
4. On-line applications
- On-line office automation (Google docs)
- Document repositories
- Personalized home page (iGoogle)
- Shared operating system (eyeOS)
5. Other tools
- Listening tools: Google Alert, Wikio, Blogsearch...
- Management tools: syndication, bookmarking, recommending,
voting...
9 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

This is the summarized chart of 2.0 tools
1. Communication 2. Collaborative tools 3. Social
tools and environments networks
10 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

3. Some other
classifications
of Internet tools
11 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

A first classification...
Synchronous communication: IP telephony, instant messaging
Asynchronous communication: blog, e-mail, microblogging
(Twitter and Yammer)
Collaboration: forum, wiki, collaborative platform
(e-Catalunya, Google Apps), social network (Facebook,
Linkedin...)
Management: syndication (RSS, alerts), bookmarking,
recommending, voting (filter/content promotion)...
Consult what is said about our organization:
Blogsearch blogsearch.google.com, Technorati technorati.com,
Blogpulse (compare concepts) www.blogpulse.com, Boardtracker
(search for concepts on forums) www.boardtracker.com, Wikio
(search for news by tags) www.wikio.es, Google Trends (popular
search topics) www.google.com/trends, Google Alerts (alerts to track
the organization name on Internet) www.google.com/alerts, Twitter
Applications http://twitdom.com/twitpipe, Twazzup To follow what is
said on Twitter www.twazzup.com
12 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

... and another more specific one!
1. To communicate: blog, twitter (microblogging), Twitpipe (group of
Twitter applications)
2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup,
Unfoldingnews, Twemes, Disqus, Commentful, Backtype,
Intensedebate...
3. To collaborate: eyeOS, Google Apps, Google Groups, Google
Wave, others (Posterous, with lists of e-mails, Tumblr...).
Wiki: Wikispaces, Wikimatrix. Social network: Facebook, Linkedin.
Discovering news: Digg, Menéame, La Tafanera.
Repositories: Delicious, Flickr, Youtube, Goear..
4. To organize yourself
- RSS Readers: Google Reader, Feedly, Bloglines, FriendFeed...
- Personalized environments: Netvibes, iGoogle, Pageflakes
5. To store information: Adrive, Dropbox, Esnips...
13 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

1. To communicate: blog, Twitter, chat...
14 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Blog: gencat
http://blocs.gencat.cat
15 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Blog: knowledge management of Justice
http://blocs.gencat.cat/gestioconeixement
16 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Twitter: applications
Ciberpaís. Dijous, 11de juny de 2009
www.elpais.com/suple/ciberpais
17 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Twitter: gencat
www.twitter.com/gencat_cat
18 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Twitter: US Administration
Use of Twitter in the US Administration
http://ohmygov.com
19 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Yammer: gencat
www.yammer.com
20 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Chat: Catalan Health Institute
www.sexejoves.gencat.net
21 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

2. To listen: Technorati, Blogsearch,
Google Alerts, Twazzup,
Unfoldingnews, Twemes
22 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Technorati
Search by concept. E.g. ‘generalitat’. Add RSS to Google
Reader. Functionality ‘Compare’.
http://technorati.com
23 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Blog search
Search for ‘generalitat’. Add RSS of the search to Google
Reader in order to always read new feeds of ‘generalitat’.
http://blogsearch.google.com
24 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Google Alerts
Configure word to alert us whenever it is found on the web.
www.google.com/alerts
25 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Twazzup
To follow what is said on Twitter about our organization. E.g., put
‘generalitat’; we can also answer the tweets or msgs.
www.twazzup.com
26 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Unfoldingnews
To follow what is said on Twitter about ‘generalitat’. We can add
the RSS of this search to Google Reader.
http://unfoldingnews.com
27 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Twemes
To follow what is said on Twitter about ‘generalitat’, but from the
bookmark or hashtag. It permits us to make a giny-widget for the
blog, etc.
http://twemes.com
28 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

3. To collaborate: eyeOS, Google Apps,
Google Groups, Google Wave,
Wikispaces. Social network: Facebook,
Linkedin. Transmitting news: Digg.
Repositories: Delicious, Flickr,
Youtube, Goear...
29 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

eyeOS
PC desktop on the web: co-operative work groups with shared
tools, feed sharing (of a blog, etc.)…
http://eyeos.info
30 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Google Apps and Google Groups
Free resources for collaborative work: Google Wave
https://www.google.com/a/gencat.cat
http://groups.google.com
31 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Wiki
To create documents in collaboration. Also Google Docs.
www.wikispaces.com
32 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Facebook
Social networking programme with a set of applications. It is
similar to the operating system of social networks.
www.facebook.com/gencat
33 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Linkedin
Business oriented social networking site. Tools (forum...) and other
functions can be embedded (twitter, bloc, slides, wiki).
www.linkedin.com
34 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Discovering news: digg
To discover and vote for news submitted by the public.
http://digg.com
35 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Social blogs (like digg) for participation
http://sessionsweb.uservoice.com
36 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Delicious
Delicious/Tags/generalitat, copy feed and add it to Google Reader.
http://delicious.com
37 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Flickr
The White House publishes photos on Flickr.
www.flickr.com/whitehouse
38 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Youtube
We cannot subscribe to videos by RSS Google Reader. Do it
through Youtube.
www.youtube.com/gencat
Others for reporting:
- ConfidencialCat www.youtube.com/watch?v=e0khtNdmsB0
- Educació per a la ciutadania (JS) www.youtube.com/watch?v=1bfwAutwdDA
- Pasapalabra (answer NG) www.youtube.com/watch?v=CT833fDPaVQ
39 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

4. To get organized: Google Reader,
Frienfeed, Netvibes, iGoogle
40 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Google Reader
To organize all the feeds, to read them, from our favourite webs.
Try to activate all the searches for ‘generalitat’.
http://www.google.es/reader
41 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

FriendFeed
Also to read and get access to the feeds (RSS) of our favourite
webs. It permits good organization of subscriptions and to send
messages to all our social networks.
http://friendfeed.com
42 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Netvibes
To organize all the feeds, 2.0 applications. Netvibes Generalitat
www.netvibes.com/graells
www.netvibes.com
43 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

iGoogle
The same as Netvibes. E.g., to organize 2.0 resources of
Generalitat
www.google.com/ig
44 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

5. To store information and transfer it:
Adrive, Dropbox, Esnip
45 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Adrive
To store and transfer very large files.
www.adrive.com
46 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0

Thanks!
Tools 2.0
for organizations
Training session for Directors and staff of press offices
Jordi Graells i Costa www.slideshare.net/gencat i http://blocs.gencat.cat
DG Communications of the Presidential Ministry (Generalitat of Catalonia)
Palau de la Generalitat. Saló Torres Garcia, 12th June 2009
Legal notice
This work is subject to a license Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived
work is permitted, with no restrictions provided that the author of the rights are cited (Jordi Graells i Costa). The full license can be consulted at
http://creativecommons.org/licenses/by/3.0/legalcode.
47