Style and usage guide of the Government
    of Catalonia’s social networks

                      Opening and authorising
...
Which social networks?




2   “Style and usage guide of the Government of Catalonia’s social networks” Government of Cata...
URL of the Gencat profiles
    on the social networks




3        “Style and usage guide of the Government of Catalonia’s...
Which social networks?

                     1. Wordpress Blog: speedy content publication and
                        man...
1. Corporate blog platform on
                                 Wordpress




5   “Style and usage guide of the Government ...
1. Blogs on own servers
    Application process




                                                                      ...
Tyto alba close up © Sabine's Sunbird CC-BY-2.0
                           2. Hootsuite for managing
                     ...
Social network editing team at the Government of Catalonia
                                                               ...
2B. Application procedure

                                                                                               ...
3C. DGAC authorisation:
             accounts on the Hootsuite
                                                           ...
2D. Ex. Departmental Hootsuite




     www.hootsuite.com
11                   “Style and usage guide of the Government of...
3. Firefox FireUploader
                                   plug-in (extension)
                              for multimedi...
3A. FireUploader plug-in

     As in the case of Hootsuite for general social networks,
     it is a question of ensuring ...
Social network editing team at the Government of Catalonia
                                                               ...
3C. Application procedure

                                                                                               ...
3D. How is it done?
     The departments [services or brand] receive a USB stick with the
     portable version of Firefox...
What do the departments receive?

      A. The departments [and services or brands] receive the certificate of
         th...
Thank you!
                  Presentation of the Style
                  and usage guide of the
                  Governme...
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Guide social networks EN (Government of Catalonia)

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Style and Usage Guide of the Government of Catalonia’s social networks

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Guide social networks EN (Government of Catalonia)

  1. 1. Style and usage guide of the Government of Catalonia’s social networks Opening and authorising profiles and accounts of the Government of Catalonia in: blogs, Twitter, Facebook, Linkedin, Youtube, Flickr, Slideshare and Delicious Jordi Graells i Costa. DGAC Barcelona, 15 June 2010 www.slideshare.net/gencat Legal notice This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Governtment of Catalonia. Presidential Department) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode 1
  2. 2. Which social networks? 2 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  3. 3. URL of the Gencat profiles on the social networks 3 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  4. 4. Which social networks? 1. Wordpress Blog: speedy content publication and management tool. Lists all the others. 2. Twitter and Facebook: general social networks aimed at enabling people to interact. Linkedin: vertical social network for networking based on professional contacts and collaborations among organisations (companies and administrations). 3. Other repositories and tools for sharing video files, pictures and presentations online: Youtube, Flickr, Slideshare Delicious: Links. We don’t need edition tool. 4 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  5. 5. 1. Corporate blog platform on Wordpress 5 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  6. 6. 1. Blogs on own servers Application process http://suport.gencat.cat/framedesk/docexp/dbd.asp?ver=8177 1. Request to suport@gencat.cat by form: 2. Interview with the ‘gencat blogs’ operational manager to validate it 3. If positive, implementation of the blog. 6 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  7. 7. Tyto alba close up © Sabine's Sunbird CC-BY-2.0 2. Hootsuite for managing editing on Twitter, Facebook and Linkedin 7 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  8. 8. Social network editing team at the Government of Catalonia 2A. General conceptual outline TW-FB-LK work environment: - Content editing - Administration and user management www.hootsuite.com 8 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  9. 9. 2B. Application procedure With corporate Accounts on the social A department, service or brand e-mail networks Requests mailboxes the DGAC Edit environment on the DGAC creates Hootsuite for presence on the Avatar social network: TW, FB, The DGAC LK Designs based on PIV criteria Background of the DG of Corporate Loads the pictures on Disseminati the relevant social on networks and www.hootsuite.com websites 9 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  10. 10. 3C. DGAC authorisation: accounts on the Hootsuite Avatars networks and environments treballcat Login ac.sm011@gencat.cat Pwd xxx (13) Login ac.sm013@gencat.cat Pwd xxx (12) iniciacat Twitter 1.Accounts With feinaactiva Login ac.sm014@gencat.cat Pwd xxx (17) on social corporate networks e-mail treballcat Login ac.sm012@gencat.cat Pwd xxx (13) Facebook mailboxes the DGAC iniciacat Login ac.sm025@gencat.cat Pwd xxx creates 1. Social networks: Add by ‘Social Network’/’Add’ 2. Edit environment 2. Members. Management of the editing team members on Hootsuite (‘Team’/’Team Members’) Login: 3. Administrators. The DGAC appoints 1 ac.treball@gencat.cat administrator (advanced) per departmental Hootsuite Pwd: xxxxxxx (12) 10 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  11. 11. 2D. Ex. Departmental Hootsuite www.hootsuite.com 11 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  12. 12. 3. Firefox FireUploader plug-in (extension) for multimedia repositories 12 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  13. 13. 3A. FireUploader plug-in As in the case of Hootsuite for general social networks, it is a question of ensuring the security, transfer and proper administration of the profiles opened on Youtube, Linkedin and Slideshare without having to access their websites directly. FireUploader is the Firefox extension that works as an FTP and allows videos, photos and presentations to be posted and their editing managed (uploading a few at a time, editing the tags, www.fireuploader.com description, etc.). 13 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  14. 14. Social network editing team at the Government of Catalonia 3B. FireUploader Outline YT-FL-SL work environment: - Content publication (videos, photos and presentations) www.fireuploader.com 14 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  15. 15. 3C. Application procedure Accounts in the repositories With corporate A department, service or brand Configures FireUploader e-mail extension on USB mailboxes with user and password Requests the DGAC the DGAC creates Sends the USB to the for department [service or brand] presence on the YT, FL, SL Designs Avatar multimedia The DGAC repositories based on PIV criteria of the DG of Corporate Dissemination Loads the pictures in the relevant www.fireuploader.com repositories and websites 15 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  16. 16. 3D. How is it done? The departments [services or brand] receive a USB stick with the portable version of Firefox, with the FireUploader extension duly configured with the user code and password. www.fireuploader.com 16 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  17. 17. What do the departments receive? A. The departments [and services or brands] receive the certificate of the social networks profiles and accounts management process from the DG of Citizen Attention (DGAC) : - blogs - Hootsuite profile by department and network (TW, FB, LK) - FireUploader connector for Firefox configured (YT, FL, SL) B. The DGAC offers the administrators network the Style and usage guide of the Government of Catalonia’s social networks. C. The support service is organised in the community of practice (CoP) format among the people making up the gencat team editing the institution's presence on social networks. Similarly, the DGAC provides mentoring with people it chooses in the CoP to accompany the processes that are in the earlier stages. 17 “Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
  18. 18. Thank you! Presentation of the Style and usage guide of the Government of Catalonia’s social networks Jordi Graells i Costa. DGAC CEJFE, 15 June 2010 www.slideshare.net/gencat Legal notice This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Governtment of Catalonia. Presidential Department) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode 18

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