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Gencat 2.0: blogs, social
    networks and other tools

                                                            Sessio...
Introduction
    The communication ecosystem




2                      “Gencat 2.0: blogs, social networks and other tool...
From the mass society to the sum of individuals




    http://en.wikipedia.org/wiki/Long_Tail
    http://en.wikipedia.org...
4   “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
5   “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
Values




                                          Empowerment
                                          21st century


...
Tendencies




7                “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April...
Multichannel, multiplatform, multiformat, multidevice…




8                          “Gencat 2.0: blogs, social networks ...
Multimedia convergence




9                     “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Atten...
2.0, the power of users




10                         “Gencat 2.0: blogs, social networks and other tools” DG for Citizen...
Global and local information




11                          “Gencat 2.0: blogs, social networks and other tools” DG for C...
More audiovisual




12                      “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention...
Quality? Education




     ...It is precisely the attitude and the work of parents and educators that
     can make a dif...
Hybridization




14                   “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC...
The power of communities




15                        “Gencat 2.0: blogs, social networks and other tools” DG for Citizen...
Transparency, co-responsibility




                           Source: http://www.apho.org.uk/addons/_49906/atlas.html


1...
Content / Design / Technology




17                   “Gencat 2.0: blogs, social networks and other tools” DG for Citizen...
Intermediaries without added value disappear




                                                                         ...
New roles




19               “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April ...
Model of gencat value
     generation on social networks




20              “Gencat 2.0: blogs, social networks and other...
What does gencat do
     on the networks?
     Promote networking to produce public value with the rest of
     actors.

 ...
Gencat examples




22       “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 20...
Collaborative work
     on e-Catalunya




                                                                               ...
Administration and society
                    on the network




24                 “Gencat 2.0: blogs, social networks a...
gencat blog




                                                                                                          ...
gencat on other social networks


             We complement e-Catalunya and the ‘gencat blog’
             with communica...
On which social networks?




27           “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. ...
gencat on other social networks

                Twitter and Facebook: general social networks
                created for...
URL of the gencat profiles
     on social networks




29                  “Gencat 2.0: blogs, social networks and other t...
Twitter (microblogging)




30           “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EA...
gencat Twitter




                                                                                                       ...
Twitter of the Ministry
     of Employment




                                                                           ...
Twitter on Emergencies




                                                                                               ...
Facebook: web page




34         “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, Apr...
gencat Facebook




                                                                                                      ...
Gencat profiles on other
            networks




36           “Gencat 2.0: blogs, social networks and other tools” DG for...
gencat Youtube




                                                                                                       ...
gencat Flickr




                                                                                                        ...
gencat Slideshare




                                                                                                    ...
gencat Delicious




                                                                                                     ...
Gencat group on Linkedin




                                                                                             ...
Gencat group on Yammer




                                                                                               ...
And for the rest of the
         Generalitat?




43           “Gencat 2.0: blogs, social networks and other tools” DG for...
Which profiles, accounts...? 1/3

     The work that needs to be done on social networks is carried out
     according to ...
Which profiles, accounts...? 2/3

     Type:



                                                                    Genera...
Which profiles, accounts...? 3/3

     The Generalitat of Catalonia, through the Presidential Department,
     establishes...
Guidelines

     When a department, service or unit that manages a corporate brand
     wants to activate a mailbox/profil...
Thank you!

                                                         Gencat 2.0: blogs, social
                           ...
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Gencat 2 0 EN

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  1. 1. Gencat 2.0: blogs, social networks and other tools Session by: Jordi Graells Cristina Ribas EAPC, 14th April 2010 www.slideshare.net/gencat This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca. 1
  2. 2. Introduction The communication ecosystem 2 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  3. 3. From the mass society to the sum of individuals http://en.wikipedia.org/wiki/Long_Tail http://en.wikipedia.org/wiki/Cluetrain 3 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  4. 4. 4 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  5. 5. 5 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  6. 6. Values Empowerment 21st century Valores sociales colectivos e individuales 20th century Valores democráticos colectivos e individuales 19th century Collective and individual liberal values 18th century FONT: The future of eGovernment: an exploration of ICT-driven models of eGovernment for the EU by the European Commission published in 2007. 6 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  7. 7. Tendencies 7 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  8. 8. Multichannel, multiplatform, multiformat, multidevice… 8 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  9. 9. Multimedia convergence 9 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  10. 10. 2.0, the power of users 10 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  11. 11. Global and local information 11 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  12. 12. More audiovisual 12 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  13. 13. Quality? Education ...It is precisely the attitude and the work of parents and educators that can make a difference and ensure that young people stop wasting their time on this type of Internet and begin to use the learning and socialization spaces that are also available on Internet. 13 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  14. 14. Hybridization 14 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  15. 15. The power of communities 15 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  16. 16. Transparency, co-responsibility Source: http://www.apho.org.uk/addons/_49906/atlas.html 16 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  17. 17. Content / Design / Technology 17 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  18. 18. Intermediaries without added value disappear Radiohead www.flickr.com/photos/drown/145331355/ CC BY-SA 2.0 18 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  19. 19. New roles 19 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  20. 20. Model of gencat value generation on social networks 20 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  21. 21. What does gencat do on the networks? Promote networking to produce public value with the rest of actors. 1. Be transparent in relations with other agents. Collaboration is important: ? - externally (clients) - internally (communities, groups...) 2. Improve internally (and externally) efficiency levels (employees, procedures, processes, projects) 3. Encourage the participation of citizens in the creation and elaboration of public services and policies, in reflection, in assessment... 21 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  22. 22. Gencat examples 22 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  23. 23. Collaborative work on e-Catalunya http://ecatalunya.gencat.cat 23 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  24. 24. Administration and society on the network 24 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  25. 25. gencat blog http://blocs.gencat.cat 25 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  26. 26. gencat on other social networks We complement e-Catalunya and the ‘gencat blog’ with communication on social networks and webs 2.0 Youtube (videos) Twitter Yammer (Twitter Flickr (photos) corporatiu) Slideshare Facebook (social network) (presentations) Linkedin (social network Delicious (favourites) professional contacts) Wikipedia 26 26 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  27. 27. On which social networks? 27 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  28. 28. gencat on other social networks Twitter and Facebook: general social networks created for people to interact with others. Linkedin: vertical social network for networking using contacts from professionals and the collaboration of organizations (companies and administrations). Wikipedia: to edit content and which add value (e.g. CWI and women forgotten in history). Other repositories and tools to share video, photos and documents-presentations files on the network: Youtube, Flickr, Slideshare and Delicious. 28 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  29. 29. URL of the gencat profiles on social networks 29 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  30. 30. Twitter (microblogging) 30 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  31. 31. gencat Twitter http://twitter.com/gencat_cat 31 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  32. 32. Twitter of the Ministry of Employment http://twitter.com/treballcat 32 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  33. 33. Twitter on Emergencies http://twitter.com/emergenciescat 33 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  34. 34. Facebook: web page 34 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  35. 35. gencat Facebook www.facebook.com/gencat 35 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  36. 36. Gencat profiles on other networks 36 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  37. 37. gencat Youtube www.youtube.com/gencat 37 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  38. 38. gencat Flickr www.flickr.com/gencat_cat 38 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  39. 39. gencat Slideshare www.slideshare.net/gencat 39 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  40. 40. gencat Delicious www.delicious.com/gencat 40 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  41. 41. Gencat group on Linkedin www.linkedin.com 41 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  42. 42. Gencat group on Yammer www.yammer.com 42 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  43. 43. And for the rest of the Generalitat? 43 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  44. 44. Which profiles, accounts...? 1/3 The work that needs to be done on social networks is carried out according to the monitoring that takes place in our organization [or activity] or the topic to which we want to give value. We use applications. For example: - Uvervu: http://www.ubervu.com (29 to 49 dollars / month) - Sysomos: http://www.sysomos.com (500 dollars / month) - Radian 6: http://www.radian6.com (600 dollars / month) - Techigy: http://www.techrigy.com (freemium) - Social Mention: http://www.socialmention.com (free) 44 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  45. 45. Which profiles, accounts...? 2/3 Type: Generalitat Ministries Services/Brands 45 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  46. 46. Which profiles, accounts...? 3/3 The Generalitat of Catalonia, through the Presidential Department, establishes two procedures for social networks: 1. Authorization of the account/profile by the GD for Citizen Attention. Name of department, service or brand + cat E.g.: justiciacat, ptopcat, emergenciescat, bibliotequescat 2. Application of the suitable corporate image established by the GD for Corporation Communications. 46 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  47. 47. Guidelines When a department, service or unit that manages a corporate brand wants to activate a mailbox/profile on the abovementioned social networks, it must request authorization from the Directorate General for measurement of the color © arquera CC-BY-2.0 Citizen Attention, which: 1. Will authorize it, or not, if applicable. 2. Will train the person/persons who will manage the publishing and the maintenance. And it will advise them on the style of communications. 3. Will give the profiles with the suitable corporate image (according to the DG for Corporate Communications). 4. Will establish a common user and style guide for each tool. 5. Will provide advice on applications that monitor the presence on the networks, using key words, concepts… 47 “Gencat 2.0: blogs, social networks and other tools” DG for Citizen Attention. EAPC, April 2010 CC – BY 3.0
  48. 48. Thank you! Gencat 2.0: blogs, social networks and other tools Session by: Jordi Graells Cristina Ribas EAPC, 14th April 2010 www.slideshare.net/gencat This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca. 48
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