Eurobrand 2012 global top 100

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valorisation des marques / Classement global

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  • 1. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m 1 (1) IT & Technology USA 100.239 43,9% 2 (2) Consumer goods USA 59.978 8,9% 3 (3) IT & Technology USA 53.973 5,1% 4 (5) IT & Technology USA 52.637 13,8% 5 (4) IT & Technology USA 50.603 5,0% 6 (10) Consumer goods USA 48.309 12,4% 7 (8) Consumer goods USA 47.144 6,6% 8 (6) Consumer goods USA 45.847 2,0% 9 (11) Consumer goods USA 44.662 5,5% 10 (7) Telco USA 44.494 -0,1%© EUROBRAND September 2012
  • 2. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m Hong Kong 11 (12) Telco 43.983 11,0% (China) 12 (9) Consumergoods USA 41.569 -3,8% 13 (13) Retail USA 35.278 2,5% 14 (15) Luxury France 34.306 8,2% 15 (14) Utilities USA 32.168 0,6% 16 (17) Telco USA 30.373 7,5% 17 (16) Telco U.K. 28.578 0,3% 18 (18) Consumer goods USA 28.527 10,9% 19 (19) Consumer goods Belgium 28.021 10,0% 20 (20) Consumer goods Switzerland 27.473 8,1%© EUROBRAND September 2012
  • 3. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m 21 (22) Consumer goods U.K. 26.022 6,9% 22 (26) IT & Technology USA 25.002 14,5% 23 (21) Financial Services China 24.079 -1,4% 24 (44) IT & Technology Korea 23.038 39,7% 25 (25) Media & Entertainment USA 22.405 -0,2% 26 (36) Retail USA 22.260 24,5% 27 (27) Automotive Japan 22.210 4,3% 28 (23) Telco Spain 21.993 -5,9% Pharma, Health & 29 (29) USA 20.396 3,3% Biotech 30 (28) Telco USA 20.010 -0,1%© EUROBRAND September 2012
  • 4. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m 31 (40) Telco Japan 19.302 12,5% 32 (37) Consumer goods U.K. 18.870 6,2% 33 (32) Financial services China 18.807 2,3% 34 (31) IT & Technology USA 18.619 0,0% 35 (41) Durables USA 18.619 8,6% 36 (53) Automotive Germany 18.483 26,7% 37 (35) Industry Germany 18.374 2,7% 38 (42) Automotive Germany 18.238 7,7% Pharma, Health & 39 (54) Switzerland 17.490 20,2% Biotech 40 (47) Consumer goods U.K. 17.256 8,1%© EUROBRAND September 2012
  • 5. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m 41 (34) Telco Germany 17.009 -6,0% 42 (39) Consumer goods NL 16.267 -5,8% 43 (43) Financial services USA 16.222 -4,1% 44 (24) IT & Technology USA 16.202 -28,3% 45 (46) Industry India 16.149 0,3% 46 (57) Utilities USA 16.141 15,1% 47 (60) Utilities U.K. 16.067 17,0% 48 (30) Automotive Germany 15.981 -18,3% 49 (59) Consumer goods U.K. 15.800 13,9% 50 (49) Retail U.K. 15.460 -1,0%© EUROBRAND September 2012
  • 6. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m 51 (51) Industry USA 15.382 0,1% 52 (48) Financial services U.K. 15.185 -3,7% 53 (38) Media entertainment France 14.983 -13,5% 54 (33) Automotive Japan 14.716 -19,2% 55 (50) Financial services USA 14.458 -7,1% 56 (61) Logistics USA 14.343 4,8% 57 (65) Financial services China 14.305 11,0% 58 (66) Financial services USA 14.199 10,3% 59 (64) Automotive USA 14.143 5,8% Pharma, Health & 60 (55) USA 14.112 -0,8% Biotech© EUROBRAND September 2012
  • 7. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m 61 (63) Consumer goods Austria 13.929 3,9% 62 (52) Telco France 13.538 -9,8% 63 (75) Utilities China 13.501 19,5% 64 (62) Financial services USA 13.303 -1,0% 65 (67) Financial services China 13.043 1,8% 66 (68) Automotive Japan 12.980 4,7% Pharma, Health & 67 (72) France 12.659 8,3% Biotech 68 (74) Durables Germany 12.565 10,8% 69 (69) Automotive USA 12.407 2,1% 70 (78) Utilities USA 12.334 11,9%© EUROBRAND September 2012
  • 8. GLOBAL TOP 100BRAND CORPORATIONS RANKING BRAND INDUSTRY COUNTRY OF BRAND PERCENT 2012 (2011) CORPORATION OWNERSHIP VALUE CHANGE in € m 71 (58) Industry India 12.311 -12,0% 12.198 72 (86) Financial services USA 18,4% 11.455 73 (n.a.) IT & Technology USA 94,2% 11.270 74 (70) Financial services Brasil -5,3% 11.204 75 (92) IT & Technology USA 11,4% 11.095 76 (71) Retail USA -5,9% 11.082 77 (93) Utilities France 10,4% 11.072 78 (88) Industry U.K. 8,0% 11.037 79 (56) Financial services Germany -21,7% 80 (79) Consumer goods France 10.985 2,4%© EUROBRAND September 2012
  • 9. GLOBAL TOP 100BRAND CORPORATIONS BRAND RANKING BRAND INDUSTRY COUNTRY OF PERCENT 2012 (2011) VALUE CORPORATION OWNERSHIP in € m CHANGE 81 (73) Utilities Germany 10.929 -3,9% 82 (76) Media & Entertainment Germany 10.906 -3,4% Pharma, Health & 83 (84) U.K. 10.825 4,8% Biotech 84 (89) Utilities France 10.790 6,4% 85 (83) Retail Sweden 10.745 3,7% 86 (96) Utilities China 10.743 10,1% 87 (85) Business services NL 10.690 3,7% 88 (98) Business services Germany 10.675 11,0% 89 (104) Consumer goods France 10.625 13,6% 90 (94) Retail Spain 10.620 7,3%© EUROBRAND September 2012
  • 10. GLOBAL TOP 100BRAND CORPORATIONS BRAND RANKING BRAND INDUSTRY COUNTRY OF PERCENT 2012 (2011) VALUE CORPORATION OWNERSHIP in € m CHANGE 91 (81) Luxury France 10.590 0,3% 92 (80) Financial services France 10.416 -1,6% 93 (97) Automotive Japan 10.367 6,9% 94 (105) Consumer goods USA 10.331 11,1% 95 (100) Retail Sweden 10.083 6,5% 96 (87) Financial services USA 9.966 -3,1% Pharma, Health & 97 (99) Germany 9.753 1,4% Biotech 98 (108) Industry Japan 9.704 6,8% 99 (122) Retail USA 9.669 13,3% 100 (91) Retail Germany 9.626 -4,5%© EUROBRAND September 2012