Web 2.0 Business Websites




                    Rebecca Kotz         Krista Moon
President and Web Marketing Consultant ...
Outline
• Why are we in Web 2.0?
• Web 2.0 Capabilities
• Web Content Management System




                              ...
Traditional Outbound Marketing

                                                                                          ...
Too Many Messages!
                 • Spam blockers

                 • Sirius radio

                 • Tivo

           ...
Marketing is Changing!




      Web 1.0                       Web 2.0
   Flat, static brochure   Interactive, 2-way commu...
What does Web 2.0 mean?

                  Online shopping     Enhanced user
                  (products, event     experi...
Web 2.0 Trends
          Lots of people:      • Over 1 billion users.


                               • Search, post, edi...
Join the Conversation!
• People are talking about your…
  –   Company
  –   Products
  –   Services
                      ...
Online Statistics
  97%     Research products and services online before they
          purchase.



  55%     Of all loca...
Why use Inbound Marketing?
 Outbound marketing: $1 Investment = $11 Return

 Inbound marketing: $1 Investment = $60 Return...
Inbound Marketing Components



 Keywords                Web Design &           Post Content         Participate &        ...
Web 2.0 Technologies
      “e-Commerce”
             “Flash”
  “Blogging”
                “Social Networking”
    “RSS”
  ...
Women in Leadership: www.wilmm.org
 Web 1.0                           Web 2.0




           Login, Social Network, Live C...
Vantage Plastics: www.vantageplastics.com
  Web 1.0                          Web 2.0




            Calendar, eNews Syste...
GEMS Solutions: www.gems-solutions.com




           Registration, Social Bookmarking, Twitter
           Integration, Fa...
Web 2.0 Components
•   RSS Feed                     •   Forms System (+1 form)
•   Social Bookmarking           •   Live C...
Web Content Management System

              Update your    Update and
              own content   change menus



       ...
Key Features
• Keywords and search   • Automated site map
  engine optimization   • Contact form or
• Easy administration ...
Thank You!
GEMS Solutions, LLC
• Website Design
• Website Marketing   Connect with Us!
• Website Training
• Website Semina...
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Web 2.0 Business Websites And Inbound Marketing

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In an environment that blocks traditional marketing techniques, inbound marketing and web 2.0 websites are a great option for businesses. What is Web 2.0 and how can inbound marketing be used to drive business and growth?

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Transcript of "Web 2.0 Business Websites And Inbound Marketing"

  1. 1. Web 2.0 Business Websites Rebecca Kotz Krista Moon President and Web Marketing Consultant Senior Director of Business Development www.gems-solutions.com
  2. 2. Outline • Why are we in Web 2.0? • Web 2.0 Capabilities • Web Content Management System www.gems-solutions.com
  3. 3. Traditional Outbound Marketing Prospects Inside Sales Direct Mail Print Advertising Telemarketing Tradeshows Interruption Company 34 gigabytes of data every single day www.gems-solutions.com
  4. 4. Too Many Messages! • Spam blockers • Sirius radio • Tivo • Do-Not-Call List • Caller ID • Trash can! www.gems-solutions.com
  5. 5. Marketing is Changing! Web 1.0 Web 2.0 Flat, static brochure Interactive, 2-way communication www.gems-solutions.com
  6. 6. What does Web 2.0 mean? Online shopping Enhanced user (products, event experiences Self-service registration / with motion capabilities on donations, etc.) graphics, news your website. with features feeds, gadgets and options. and mash-ups. www.gems-solutions.com
  7. 7. Web 2.0 Trends Lots of people: • Over 1 billion users. • Search, post, edit a Web-fluent users: Wiki, rate/review, etc. Powerful • Harnessing collective intelligence deep into the capabilities: design. Power and control • We produce the vast is shifting to us: majority of content. www.gems-solutions.com
  8. 8. Join the Conversation! • People are talking about your… – Company – Products – Services Blogs – Competitors Facebook Online Reviews Twitter LinkedIn www.gems-solutions.com
  9. 9. Online Statistics 97% Research products and services online before they purchase. 55% Of all local searches are done with an intent to buy. 80% Of all local searches result in a phone call or visit a store and 60% of those result in a purchase. www.gems-solutions.com
  10. 10. Why use Inbound Marketing? Outbound marketing: $1 Investment = $11 Return Inbound marketing: $1 Investment = $60 Return 80 ROI Comparison by Marketing Program 60:1 60 40 20 ROI 11:1 0 2:1 Social Marketing Direct Marketing Media Advertising Programs Programs Programs Source: Next Century Media. (Jan. 2009). 2008 Social Marketing ROI Report and Benchmark Guide. Powered.com [Online] Available: http://poweredcorp.dc.powered.com/download/p/courseId/24 43/White_Paper_2008_Soc.htm?courseSessionId=2201 [Nov. 4, 2009]. www.gems-solutions.com
  11. 11. Inbound Marketing Components Keywords Web Design & Post Content Participate & Measure & Structure • Keyword-based Build Track • Bridge the Internet • Keyword content. • Where is your • Benchmarking, to your website optimization. • Start target market statistics and through search • Easily add/edit conversations, congregating? analysis. engine content. educate, be an • Join or create • Continual optimization and expert . social media evaluation to keep • Web 2.0 and social online advertising. media integration. • Blogs, videos, communities, parti up with an ever white papers, e- cipate regularly. changing • Well organized books, RSS, free • Build links to environment. design. tools/trials. website. www.gems-solutions.com
  12. 12. Web 2.0 Technologies “e-Commerce” “Flash” “Blogging” “Social Networking” “RSS” “Wiki” www.gems-solutions.com
  13. 13. Women in Leadership: www.wilmm.org Web 1.0 Web 2.0 Login, Social Network, Live Chat, Discussion Board, Online Registration, Membership Sign-Up www.gems-solutions.com
  14. 14. Vantage Plastics: www.vantageplastics.com Web 1.0 Web 2.0 Calendar, eNews System, Online Forms, Online Documents, Photo Gallery, Event Calendar www.gems-solutions.com
  15. 15. GEMS Solutions: www.gems-solutions.com Registration, Social Bookmarking, Twitter Integration, Facebook Integration, Blogging, YouTube, Testimonial System www.gems-solutions.com
  16. 16. Web 2.0 Components • RSS Feed • Forms System (+1 form) • Social Bookmarking • Live Chat • Google Map Integration • E-News System (simple) • Comment System • E-News System (complex) • Weather • Quiz / Survey System • Event Calendar • Online Donations • Photo Gallery (+1 gallery) • Flash • Blog • Product Catalogue • Document Manager • E-Commerce Shopping System • Blog with commenting • Employment System • Facebook Integration • Event Registration • Twitter Integration • Social Networking • YouTube Integration • Business Directory • Message Board • Learning Management System • Banner Advertising • Video www.gems-solutions.com
  17. 17. Web Content Management System Update your Update and own content change menus Module based Database – flexibile to structure grow with you CMS www.gems-solutions.com
  18. 18. Key Features • Keywords and search • Automated site map engine optimization • Contact form or • Easy administration directory • Consistent design • Text editor and structure • Email and print • Menu structure friendly • Automated in-site search www.gems-solutions.com
  19. 19. Thank You! GEMS Solutions, LLC • Website Design • Website Marketing Connect with Us! • Website Training • Website Seminars www.twitter.com/gemssolutions www.facebook.com/gemssolutions www.gems-solutions.com
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