Web 2.0 Components for Business Websites


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Business websites need to include Web 2.0 Tools, Technologies and Capabilities. What are some examples that might apply to your company?

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Web 2.0 Components for Business Websites

  1. 1. Why do you want to be 2.0? Web 2.0 Business Websites www.gems-solutions.com
  2. 2. Outline • Web 1.0 vs Web 2.0 • Web 2.0 Capabilities • Web 2.0 Examples • Web Content Management System www.gems-solutions.com
  3. 3. Web 1.0 vs. Web 2.0 Web 1.0 Web 2.0 Read Only Read-Write 250,000 sites 80 million sites 45 million global users 1+ billion global users 1996 2006 Published Collective Content Intelligence www.gems-solutions.com
  4. 4. Very First Website! • The very first website was a description of the world wide web! (text and links only) www.gems-solutions.com
  5. 5. Web 1.0 • Web 1.0: A billboard ad about your business – Flat and passive pages – No interaction – Basic information – Not user-friendly – Difficult and costly to update. www.gems-solutions.com
  6. 6. Web 2.0 • Web 2.0: Front door into your business – Enhanced, interactive online tools – Engaging and dynamic customer experiences – Online business processes (save time and $) www.gems-solutions.com
  7. 7. Web 2.0 Trends • Lots of people: Over 1 billion users. • Web-fluent users: Almost all can search, post, edit a Wiki, cut/paste Javascript snippets. • Powerful practices in website design: Harnessing collective intelligence deep into the design. • Power and control is shifting to the users of the Web: We produce the vast majority of content. www.gems-solutions.com
  8. 8. Web 2.0 can Increase Sales • Video and audio on-demand product tours – 35% increase in sales conversion rate1 • Video ads incorporating sound and visuals – 71% increase in sales and brand awareness (MSN and DoubleClick) • Customer product reviews – Increase retail e-commerce conversion rates, site traffic and average order values (Bazaarvoice's "Social Commerce Report 2007" report) 1 Leggatt, Helen. "Study: Product tours increase sales conversion rates." Available online at: http://www.bizreport.com/2007/11/study_product_tours_increase_sales_conversion_rates.html www.gems-solutions.com
  9. 9. Competitive Advantage • McKinsey study: 70% of companies are using Web 2.0 technologies to communicate with their customers because they believe it provides a competitive advantage and meets customer demands to help maintain their market position. www.gems-solutions.com
  10. 10. Where would you invest? • $1 investment = $60 return on inbound marketing (i.e., social media, compelling content, search engine optimization, etc.) has a return of $60 • $1 investment = $11 return on outbound marketing (radio, newspaper, direct mail, etc.) Next Century Media. (Jan. 2009). 2008 Social Marketing ROI Report and Benchmark Guide. Powered.com [Online] Available: http://poweredcorp.dc.powered.com/download/p/courseId/24 43/White_Paper_2008_Soc.htm?courseSessionId=2201 [Nov. 4, 2009]. www.gems-solutions.com
  11. 11. Web 2.0 Capabilities www.gems-solutions.com
  12. 12. Web 2.0 Technologies “e-Commerce” “Flash” “Blogging” “Social Networking” “RSS” “Wiki” www.gems-solutions.com
  13. 13. Dynamic Polls • A dynamic poll module allows real-time feedback and monitoring of your visitor’s tastes and preferences about your products or services. • Example: www.compassionatecaremi.com www.gems-solutions.com
  14. 14. RSS Feeds (pull) • Pull content into your website from other reliable websites. • Then you don’t have to update anything!!! • Example: www.cflegal.net/index.php/news www.gems-solutions.com
  15. 15. RSS Feeds (push) • Push content that your customers can subscribe to and easily view from their browsers. • Example: www.gems-solutions.com/egems-blog www.gems-solutions.com
  16. 16. Social Bookmarking • Include social bookmarking tools to increase visibility! • Empower your website visitors to share a link to your website through Facebook, Twitter, Digg, LinkedIn, Blog Marks, MySpace, Reddit, Technorati, Stylehive, Yardbarker, Mixx, and more. • Example: www.gems-solutions.com www.gems-solutions.com
  17. 17. Google Map Integration • Allow people to get specific driving directions from their location to you. Users don’t leave your website! • Example: www.vantageplastics.com/about- us/map-a-directions www.gems-solutions.com
  18. 18. Comment System or Testimonials • Enable comments on specific pages. (Can enable auto posting or require an administrator to review before it posts live.) • Example: www.gems-solutions.com/customer- testimonials www.gems-solutions.com
  19. 19. Interactive Rotating Module • Display testimonials, products or anything you want to showcase! • Example: www.remodelwithbob.com www.gems-solutions.com
  20. 20. Weather • Set-up weather forecasts to display on your website. • Example: www.remodelwithbob.com www.gems-solutions.com
  21. 21. Stock Updates • For businesses in the financial industry, you can display the status of the stock markets! www.gems-solutions.com
  22. 22. Event Calendar • Add events to your website, categorize and color-coded. Includes RSS Feed of events and “latest events” module to display on homepage. • Example: www.oldtownuniversity.co m www.gems-solutions.com
  23. 23. Photo Gallery • Use a photo gallery to feature your products, seminars, events, programs, etc. • Example: www.vantageplastics.com/products/photo- gallery www.gems-solutions.com
  24. 24. Blogging • Post comments or stories for the audience to read. It allows for searching, tagging and RSS Feeds. A great tool to market your brand, increase credibility, and boost your search engine ranking! • Example: www.gems-solutions.com/egems-blog www.gems-solutions.com
  25. 25. Document Management • Easily add, delete or change any documents for visitors to download, print and share. (Note: Permissions can be set for “employees” only!!!). • Example: www.ingersolltownship.com/web/index.php/permits www.gems-solutions.com
  26. 26. Facebook Integration • Promote and display your Facebook page information within your website. • Make it easy to become a fan. • Example: www.gems-solutions.com/facebook www.gems-solutions.com
  27. 27. Twitter Integration • Promote and display your latest tweets within your website. • Show what others are tweeting about you. • Make it easy for people to find your Twitter account and “follow”. • Example: www.gems- solutions.com/twitter
  28. 28. YouTube Integration • Display your greatest YouTube videos within your website. • Promote your videos and channel. • Example: www.gems-solutions.com/youtube www.gems-solutions.com
  29. 29. Message Board • Provide a message board to make it easy for members or customers to promote and discuss you, your products, your industry, etc. • Example: www.wilmm.org (Please note that the message board is accessible to “members” only. Unless you have a username/password to login, you can’t view this message board.) www.gems-solutions.com
  30. 30. Customer or Member Login • Provide a login area for customers to have access to special resources, message boards, discounts, etc. • Also, you could alternatively use it for employees to login to get “employee only” information. • Example: www.wilmm.org www.gems-solutions.com
  31. 31. Online Forms • Allow people to submit info, surveys or questions directly from your website. • Example: www.vantageplastics.com/contact-us www.gems-solutions.com
  32. 32. Live Chat • Enable chatting to allow website visitors to talk with you right away. • Or use it to connect your members, employees, etc. if you have a social network on your website. www.gems-solutions.com
  33. 33. E-News System • Allow people to subscribe to your email updates or newsletters. • Create and send emails and newsletters from your website! • Example: www.vantageplastics.com www.gems-solutions.com
  34. 34. E-Commerce Shopping System • Add a shopping cart within your website and administer from the same backend as the website! • Example: www.onbflint.org (Website in development process.) www.gems-solutions.com
  35. 35. Online Donations • Make it easy for your donors to select the donation level/amount and submit it online! www.gems-solutions.com
  36. 36. Online Class or Seminar Registration • Online registration free/paid events. Includes categories, email system, calendar, coupons, location links, % discounts, and more… • Example: www.gems- solutions.com/attend-a- seminar www.gems-solutions.com
  37. 37. Learning Management System • Give online classes! Course categories, course list, online registration, manage payments, online classes (documents, surveys, tests, etc.) • Example: coming soon! www.gems-solutions.com
  38. 38. ROI with Websites • Use website analytics to analyze your website success: – % increase in traffic to the site – Geographic analysis of site traffic – Keywords leading to traffic – Cost per conversion – # of downloads – # of views on an article – Length of time on site – Entrance page, exit page www.gems-solutions.com
  39. 39. What does Web 2.0 mean? • Self-service capabilities on your website. • Online shopping (products, event registration / tickets, donations, etc.) with features and options. • Enhanced user experiences with motion graphics, news feeds, gadgets and mash-ups. www.gems-solutions.com
  40. 40. Business Case for Web 2.0 • Increased business efficiencies in: – Transactions – Customer service – Purchases – Daily operations – Product development and descriptions (use customer input) – Timely and complete information (reduced errors) • Enhance customer relationships www.gems-solutions.com
  41. 41. Case Study: Caturano & Co. • Case study by MarketingSherpa. • Until recently, Caturano & Co. relied on traditional marketing: – print advertising – direct mail – Very expensive, hard to measure, and becoming less effective… • They took 5 steps to raise their profile and start generating web leads… www.gems-solutions.com 41
  42. 42. Case Study: Caturano & Co. 1. Revamped the website: added an online lead capture mechanism, educational resources, online tools, etc. 2. Used search engine optimization to attract more visitors: keywords, inbound links, etc. 3. Thought-leadership blogs: different blog for each key service area 4. Participate in social networks: LinkedIn, created their own groups, private groups, etc. www.gems-solutions.com 42
  43. 43. Case Study: Caturano & Co. 5. Monitored social media conversations and Web traffic: – They set up a monitoring service that sent real-time alerts related to specific phrases or conversations of interest. – Website traffic statistics. www.gems-solutions.com 43
  44. 44. Case Study: The Results • Generating 10-15 leads a month. • Web visitors have increased 68% since adopting the new strategy. • SEO efforts have landed the company on the first page of search results for its 25 targeted keywords. • The niche blogging strategy drives roughly 4% to 5% of monthly traffic to their website. www.gems-solutions.com 44
  45. 45. Web 2.0 Website Examples Web 2.0 Interactive Design with Messaging & Call to Action www.gems-solutions.com
  46. 46. Vantage Plastics: www.vantageplastics.com Web 1.0 Web 2.0 www.gems-solutions.com
  47. 47. Women in Leadership: www.wilmm.org Web 1.0 Web 2.0 www.gems-solutions.com
  48. 48. Christenson Fiederlein: www.cflegal.net Web 1.0 Web 2.0 www.gems-solutions.com
  49. 49. Old Newsboys of Flint Web 1.0 Web 2.0 www.gems-solutions.com
  50. 50. Alden B. Dow Home & Studio Web 1.0 Web 2.0 Under construction www.gems-solutions.com
  51. 51. Web Content Management System Easy Updates, Future Flexibility, Database Structure www.gems-solutions.com
  52. 52. Web Content Management System • How can a web content management system make your website easy to update? – Access online – Unique usernames/passwords for each employee updating the website – Text editor (like Microsoft Word) – Automated in-site search and site map – Email and printer friendly – Easy navigation and menu structure – Consistent design www.gems-solutions.com
  53. 53. User Registration • Every person that has access to make changes to the website will have their own username and password. It is all web-based, so they can edit the site from anywhere! www.gems-solutions.com
  54. 54. Control Editing and Publishing • As an added level of security, each person responsible for website updates can be provided with a different level of administration. • Example options: – Allow some employees to login and edit on the front- end only. – Require that all content must be approved prior to publishing. www.gems-solutions.com
  55. 55. Text Editor • It is simple to create/revise content using tools very similar to (those offered by) Microsoft Word (upload files/images, insert tables and change fonts, etc.). www.gems-solutions.com
  56. 56. Automated In-Site Search • Because of the database structure, all the pages are part of the database and will be part of the website search function. And you don’t have to structure the search with specific terms. www.gems-solutions.com
  57. 57. Hits per Page Stats • Know how much traffic you are getting to any page on your site! www.gems-solutions.com
  58. 58. Email and Print Friendly • Click to email a page to a friend. • Print the page within the printable area! • It is a great extra marketing tool to increase traffic. www.gems-solutions.com
  59. 59. Consistent Quality Structure www.gems-solutions.com
  60. 60. Easy Navigation & Menu www.gems-solutions.com
  61. 61. Contact Form www.gems-solutions.com
  62. 62. Contact Directory • Use a directory to list locations, business units, employees, etc. (convenient & user friendly). www.gems-solutions.com
  63. 63. News & Press Releases www.gems-solutions.com
  64. 64. Dynamic Polls • A dynamic poll module allows real-time feedback and monitoring of your visitor’s tastes and preferences about your products or services. • Example: www.compassionatecaremi.com www.gems-solutions.com
  65. 65. Search Engine Optimization • Easily enter keywords and descriptions for both the site and individual pages. www.gems-solutions.com